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22 Questions to Ask Before You Use Any Shopping Cart System



AliExpress by Alibaba.com


Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking.

You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system.

Choosing a shopping cart system is perhaps the most important single decision you'll make in your online marketing career.

This is because:

You're stuck with the decision for a long time.

If you buy into a system that isn't adequate, it can cost you money--big money- because it won't maximize the amount of money spent by each visitor.

There are hundreds, maybe thousands, of off-the-shelf, free and alternative products out there vying for your money, time or both. And most of them are junk.

Don't suffer like I did I learned the hard way. When I started on the Internet I couldn't find a decent shopping cart program, so I took one that was highly recommended by my ISP (I now know the only reason they suggested it was because it made them the most money. They didn't care if it was the best one for me or not). What a headache! The system wouldn't do anything but take the order, but you had to have a PhD in computer science to work on it.

Here are 21 questions you absolutely, unfailingly must ask anyone trying to sell you a shopping cart. If you don't hear positive answers to the majority of these questions, put your wallet back into your pocket and evaluate the next option. Don't get stuck with a crappy shopping cart, even if they give it to you free.

If you have a poor shopping cart, get rid of it. I know that hurts, because you may have spent lots of time and money getting it going, but a bad one will cost you many thousands of dollars by waiting to replace it later rather than sooner.

Oh, and one more thing: if you hear the shopping cart programmer answer one of the questions below by saying, "Well, we could make it do that," run away even faster, because you're going to get stuck with a big custom programming bill with no guarantees that the cart is going to work the way you expected.

Every question below is very important when it comes to having a quality shopping cart system that gets more money out of the same number of visitors.

1. Will it calculate shipping and tax?

2. Does it handle specialized shipping like FedEx and UPS?

3. Will it automatically deliver hard goods and soft goods (e- books and other digital products) in the same transaction?

4. Does it offer customizable "Return to Shopping" pages without needing custom programming? This is important so you can send your customers to the most likely product they will buy next. Standard carts just send customers back to the main catalog, which forces them to search for related products. This is both irritating and time-consuming. Any delays in finding what they want could mean a lost sale, when they finally throw their hands up in disgust and move on to your competitor's site.

5. Does it offer customizable "Thank You" pages based on what the customer just bought? These are pages where savvy marketers put affiliate links and other offers specifically related to the customer's interests. When a customer clicks on one of these links and buys something from someone else, you get a commission.

6. Does it deliver receipt and confirmation e-mails automatically? The customer wants to know immediately that the order went through. If he or she is unsure, you are going to have to field many wasted e-mails and phone calls letting the customer know everything is OK.

7. Does it allow multiple order and dropship e-mails? In many cases, several different people in your organization and/or outside your organization need notice of an order. Again, you don't want to have to do this manually.

8. Does it have a Web-based administration page so you can work on your cart from any computer that has Internet access?

9. Does it include encryption technology and a secure server? Many companies make a fortune by sucking you in with a cheap or free cart and then make money on selling you an overpriced secure server.

10. Does it deliver easy output to your accounting software? You want to be able to import and export data easily between the cart and whatever programs you have that need to share the customer and sales information.

11. Does it have its own associate/affiliate program or is it easily compatible with other major brands of associate software? An affiliate program lets other people promote and sell your products on their Web sites. You don't pay them unless they sell something. When I tried to get an associate/affiliate program to work with my old cart, it cost me six months of down time and untold amounts of money lost because it wouldn't work. The associate program people blamed the shopping cart people and vice versa. But ultimately I was left holding the bag.

12. Does it have integrated up-sell modules? The ability to offer more related products to customers making a purchase makes me a small fortune each month. We call it, "Do you want fries with that?" If you don't have this ability, you are leaving many thousands of dollars on the table from people who would have spent more if your cart just gave them the chance.

13. Does it have an integrated sales and prospect database? In the old days I would have to print out orders and then retype them into ACT or some other database program. A good shopping cart system eliminates all this hassle and potential for error and gives you instant access to your sales reports and clients.

14. Does it have broadcast e-mail capability? Good shopping cart systems are able to manipulate your customer database instantly and send e-mails to any segment or sub-segment of your clients and handle unlimited e-mail magazines. Again, in the old days I would have to be genius enough to pick out segments of the database, export them to a file, import them into a mail program and then an hour later send the darn e-mail. Now this is all done in a few seconds.

15. Does it have mail merge capability? The e-mails sent are personalized to the recipients in any number of ways. Their names can be popped in to the subject line and in various portions of the body of the e-mail. You can merge "what they bought," "when they bought," "where they live" or just about anything that will make them feel the e-mail was just for them. Virtually all studies show that mail merge gets a much higher response than plain broadcast e-mail.

16. Can it handle coupons and other discounts? You can make a deal with Joe Blow that everyone coming from his Web site gets an automatic discount -- either a percentage or dollar amount. This makes Joe look great to his visitors and makes more sales for you. Here's a secret: Joe is your affiliate and makes money on the sale too, so he's got a great incentive to keep your discounts and coupons in front of his visitors. Good shopping cart systems can automate all of this and also handle any quantity discounts you offer.

17. Can it work for multiple Web sites with no extra fees? When I first started I had to get a separate (and expensive) license for each site and a separate merchant account too. Not only was this a great deal of expense, the hassle with installation every time you wanted a new site to go up was enormous. Modern carts can sell bras on one site and bibles on another, and no one knows the difference. The carts run on their own servers so there is no expensive installation and set-up is immediate.

18. Does it have unlimited and fully integrated "sequential" autoresponders? This is one of the most powerful features when it comes to Internet marketing. This feature follows up automatically over and over again to your clients and prospects to provide them customer care and to sell them more products and services. You can even provide free or paid e-mail courses, and each part of the course is delivered automatically.

19. Does it have ad tracking tied into actual sales? Simple ad tracking can be had all over the 'Net, but it is pretty much worthless unless it is tied to actual sales. This is called the "conversion ratio." Your cart system should be able to tell you how many people clicked on a particular promotion and how many people bought. This is the only way you can determine if an ad paid off. Good carts will also automatically split test one of your sales pages against another and tell you which page sells more. You keep the page that sells more and get rid of the page that sells less.

20. Does it have a pop-up box builder? Even though many people hate popup boxes, they work. I use them judiciously to make all kinds of offers, and I have the sales figures to prove they get more money out of the same number of people. If you know how to use them properly, no one gets upset.

21. Does it have a printable off-line order form? Believe it or not, many people are still afraid to put their credit card numbers into a Web site. I still get lots of fax orders and phone orders. If you want to maximize your sales, your cart must take these kinds of orders easily.

22. Does it provide free training? You'll need training in both the basic set up of using your shopping cart and determining your online sales strategy, so that you maximize the amount of money spent by each customer.

You may not understand what all the above questions mean right now, but I can assure you they are important in putting more money into your bank account. If you want to know even more about this subject, you can download a free e-book, How to Pick a Shopping Cart System That Makes You Money at www.public- speaking.org/ebook.htm.

What shopping cart system do I use? I have my own private label called www.KickStartCart.com.

www.netaim.info

http://www.netaim.info/bios/tom.htm

AliExpress by Alibaba.com


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Megatrading Coupon Code 2019 | RS.400 Discount & Promo Code  StartupWorld

Grab the latest megatrading coupon and get computer parts starting from rs.400 only. Read the latest review, know about the products & services, features, ...


What To Expect From Disney's Q4 Earnings - Forbes
What To Expect From Disney's Q4 Earnings  Forbes

Disney (NYSE: DIS) is scheduled to announce its fiscal fourth quarter results on Thursday, November 8. In Q3, the company's earnings per share and revenues ...


ZEEL reduces price of family pack bouquet by six rupees - TelevisionPost
ZEEL reduces price of family pack bouquet by six rupees  TelevisionPost

MUMBAI: TV broadcast major ZEE has revised the price of its Zee Family Pack and ZEE All-in-One pack. The Zee Family Pack's price has been reduced by Rs 6 ...


The Face Of Affiliate Marketing In India In The Upcoming Year 2019 - Siliconindia.com
The Face Of Affiliate Marketing In India In The Upcoming Year 2019  Siliconindia.com

Marketing is an ever-evolving sector. It is a field that welcomes new ways and means of promotion and growth with open arms. Every business requires ...


New NAD Decision Addresses Affiliate Links - Ad Law Access
New NAD Decision Addresses Affiliate Links  Ad Law Access

As part of its routine monitoring, the NAD requested substantiation for various statements that a BuzzFeed staff member had made about a moisturizer in one.


Publishers say affiliates generate more revenue than other types of marketing - ZDNet
Publishers say affiliates generate more revenue than other types of marketing  ZDNet

A recent survey points to a bright future for affiliate marketing and social engagement.


Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


How does revenue work with YouTube, Twitch and Patreon - Polygon
How does revenue work with YouTube, Twitch and Patreon  Polygon

YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


How programmatic auctions are creeping into publishers’ commerce links - Digiday
How programmatic auctions are creeping into publishers’ commerce links  Digiday

It was only a matter of time before publishers' commerce operations started to get a little more programmatic. Over the past year or so, a number of publishers, ...


Affiliate Marketing in 2018: What It Is and How You Can Get Started - Business 2 Community
Affiliate Marketing in 2018: What It Is and How You Can Get Started  Business 2 Community

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing ...


Cable Sees Uptick In Affiliate Fees, Broadcast Retrans Still Strong 07/24/2018 - MediaPost Communications
Cable Sees Uptick In Affiliate Fees, Broadcast Retrans Still Strong 07/24/2018  MediaPost Communications

With national TV advertising remaining flat at best this year, analysts are concerned about lower affiliate revenues in the coming periods. MoffettNathanson ...


Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites - Business 2 Community
Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites  Business 2 Community

Getting your products into people's hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can ...


GrowLife, Inc. Launches Affiliate Program for Its Expanding E-Commerce Platform Designed to Engage Thought Leaders and Build Revenue - Business Wire
GrowLife, Inc. Launches Affiliate Program for Its Expanding E-Commerce Platform Designed to Engage Thought Leaders and Build Revenue  Business Wire

GrowLife, Inc. (OTCQB: PHOT) (“GrowLife” or the “Company”), one of the nation's most recognized indoor cultivation product and *service* providers, toda.


How The Knot uses content to grow consumer revenue three ways - Digiday
How The Knot uses content to grow consumer revenue three ways  Digiday

Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


Twenty-First Century Fox gains as cable revenue rises 10% - CNBC
Twenty-First Century Fox gains as cable revenue rises 10%  CNBC

Twenty-First Century Fox said Wednesday its cable business posted its "highest earnings ever" in the fiscal third quarter. Executive chairmen Rupert and ...


Disney Earnings Jump Despite Cable Network Unit Decline - Broadcasting & Cable
Disney Earnings Jump Despite Cable Network Unit Decline  Broadcasting & Cable

Net income rose 33% to $2.32 billion, $1.55 a share, from $1.75 billion $1.13 a share, a year ago. Revenue rose 12% to $14.3 billion. Related: Iger Sees More ...


Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential - Bloomberg
Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential  Bloomberg

Activists seeking an advertising boycott at Fox News face a conundrum: The network's main source of revenue comes from cable subscribers, making it harder to ...


10 Easy Ways to Increase Amazon Affiliate Revenue - Huffington Post
10 Easy Ways to Increase Amazon Affiliate Revenue  Huffington Post

Affiliate marketing has turned into a smart monetization tool on the worldwide web. A lot of entrepreneurs and marketers are spending on affiliate market...


If Editorial Content Includes Affiliate Links, Is It An Ad? - Law360
If Editorial Content Includes Affiliate Links, Is It An Ad?  Law360

A recent decision from the National Advertising Division involving *content* in Buzzfeed's “Shopping Guide" provides important guidance to advertisers and ...


Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y - Nasdaq
Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y  Nasdaq

Disney DIS reported fourth-quarter fiscal 2018 adjusted earnings of $1.48 per share that comfortably beat the Zacks Consensus Estimate of $1.31 per.


BuzzFeed dives further into commerce with BuzzFeed Reviews - Digiday
BuzzFeed dives further into commerce with BuzzFeed Reviews  Digiday

BuzzFeed took its first steps into commerce by focusing on relatable gift guides like “19 gifts only science geeks will fully appreciate,” and a few weeks ago, ...


Apple Kills App Store Affiliate Program (and Developers Should Worry) - Dice Insights
Apple Kills App Store Affiliate Program (and Developers Should Worry)  Dice Insights

Apple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.


How To Manage A Global Affiliate Program - Forbes
How To Manage A Global Affiliate Program  Forbes

How do I manage a global affiliate program? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


What Is Affiliate Marketing? The Beginners Breakdown - Business 2 Community
What Is Affiliate Marketing? The Beginners Breakdown  Business 2 Community

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact ...


PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits - The Verge
PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits  The Verge

PopSugar was accused of stealing the personal photos of style bloggers and micro-influencers, using them to generate their own affiliate-link commissions.


Understanding the not-so-glamorous hidden gem of travel marketing - PhocusWire
Understanding the not-so-glamorous hidden gem of travel marketing  PhocusWire

Affiliate marketing is a blind spot for the travel industry.


Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018 - MediaPost Communications
Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018  MediaPost Communications

Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period -- with advertising ...


Disney's Broadcast, Cable Units Record Revenue Hikes 11/09/2018 - MediaPost Communications
Disney's Broadcast, Cable Units Record Revenue Hikes 11/09/2018  MediaPost Communications

Gaining for a wide range of its businesses, Walt Disney revenues climbed 12% to $14.3 billion in its most recent quarter -- and digital gains continued to rise for ...


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