Within 15 minutes of coming through the door from school, she has her neck crooked around the phone. A music CD tucked into the computer's drive drowns out all but the occasional giggles of that conversation. While her fingers fly over the keyboard, you risk a quick glance and count six open "chat" boxes. She's IMing (sending instant messages with) the friends she didn't get to talk to at school.
That's just how she communicates.
Once the "he said," "she looked" minutia of the all important social event (lunch hour) of the day have been dissected, the conversations begin to move outward. Movie trivia websites are visited en masse, and the merits of a certain pair of kahkis for sale on one site versus another found the day before cause more windows to be opened, as this virtual gaggle of girls move around the web together.
Sometimes, tasks are split. Three girls visit different movie theater sites where start times for this week's chosen film are carefully matrixed against which parent might be able to drive the group to which venue.
That's just how decisions are made.
Some people call her a tween. She's between 8 and 12 and attends middle school, Sunday school, and high school football games where she and her friends pay far less attention to each other's older brother on the team than their slightly older siblings. Usually that's all an anxious parent in this group is able to watch out for. They don't know the half of what she is capable of yet.
According to brand analyst and Clickz columnist, Martin Lindstrom, 22% of these tweens have already made an online purchase on their own. Lindstrom's study excerpt didn't discuss how they were able to pay for these purchases, but it's a good bet a majority of them were done using mom or dad's credit card. That's a pretty safe assumption when you consider that tweens determine what brand is purchased 60% of the time in a typical household.
Clothes, music, accessories, gifts, games and other entertainment used to be the exclusive province of the American teenager. The 13 and over crowd used to decide where those dollars were spent. But they're passing the baton to their younger brothers and sisters while they pursue their own, more diverse, interests, also online.
That's just where the teens and tweens are spending their time these days.
Tweens are even more intensely committed to the Internet than their older teenage siblings. Teens are spending in excess of 16.7 hours per week online according to a 2002 Yahoo study. That compares to 13.6 hours spent watching television, 12 hours spent listening to music and 7.7 hours talking on the phone.
Did you catch it?
Do you see what the real difference is between these two groups? And do you understand just how large, and just how evolutionary the impact of that difference will be on your business?
That's the piece of the puzzle that I think is being overlooked. It's been buried beneath an already staggering pile of statistics.
It's not about the numbers at all.
It's about the fact that tweens have already assimilated the Internet completely. It's about the fact that tweens have already begun to filter their media differently, and process that input differently. They don't surf websites anymore, clicking their mouse to zoom in to see the pocket detail on those jeans. They "experience" a site clicking their mouse to turn 3d model images wearing those jeans, or clicking hotspots in panoramic images designed to make them feel as if they are in a room at a store.
They don't spend 16.7 hours on the Internet, then 13.6 watching TV, then 12 hours listening to music, then 7.7 hours talking on the phone. They spend 16.7 and 13.6 and 12 and 7.7 simultaneously. They move from one media to another effortlessly, automatically typing coherent messages for up to five conversations at once, laughing at a girlfriend's joke on the phone, and tapping their foot to the relentless beat of the music. At - the - same - time.
"Tween" is not just a convenient demographic catch phrase for a bundle of statistics. It's also a very apt description of where this particular generation will fall on technology timeline. The web "experience" is likely to continue unfolding long after they have grown up and become everyone's prime demographic.
I have a tween in my house. And she really is somewhere between. Her reliance on a strong social network of girlfriends is as old as the hills. But her communication methods raise the bar on the definition of multitasking. Sometimes I watch her and wonder if we haven't finally broken through another old barrier. I wonder if she's tapping into, and effectively using, more than the 10% of our brains than science claims we use.
But probably not. It's still clear that not all of her senses have been enhanced.
She still can't seem to hear me when I ask if she has homework.
Liz Micik has been an Ordinary Marketer for nearly 25 years, helping companies tell their story to the right people in the right way to sell their products and services. Visit www.ordinarymarketer.com to sign up for the Inside Edge, a free monthly multimedia newsletter, and find out how you can get extraordinary results from marketing you can live with.
Global Affiliate Marketing Platform Market Size, Share, Industry Analysis, Growth, Trends Development And Forecast to 2025: AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten - Market Research Broadcast Global Affiliate Marketing Platform Market Size, Share, Industry Analysis, Growth, Trends Development And Forecast to 2025: AWIN, ShareASale, Taobao, JD, Amazon, eBay, Shopify, Clickbank, Rakuten Market Research Broadcast
How to Grow an Affiliate Marketing Business
The biggest failure in affiliate marketing is not collecting prospects' email addresses. If you only send your prospects to your affiliate website, you are promoting someone else's business, not your own.
Common Mistakes Made by Unsuccessful Affiliates
A vast majority of successful online entrepreneurs are affiliates of successful websites on the net. This is what has continuously attracted many people into joining the ranks of affiliates.
10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program
1. Develop credible, benefit rich ad copy, along with a well designed site to increase your sign ups, and also your affiliates' conversion rates.
Attracting Good Affiliates
Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates.
8 Ways To Increase Your Affiliate Commission
Here are 8 easy ways to boost your affiliate income:1) Collect your visitor email addresses by providing free reports.Offer a free report to your visitor.
Internet Tip of the Week: Reality Check
Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page.
23 Ways To Use An Ad Tracker
The ad tracker was originally developed to provide a record
of all hits to a site resulting from ad placements. This
article shows a host of different ways to utilise an ad
Super Affiliate Strategies Part 3
In our previous Super Affiliate Strategies articles, we went over ways to increase your web site's click through ratio. Today we are going to take an entirely different approach, this time we are going to be promoting affiliate programs outside of your web site.
Capitalizing On The Autosurfing Craze
You've heard about it in recent months, and its popularity seem to grow in leaps and bounds with each passing day.Paid to surf programs have been on the rise and with the monetary promises that have become the stalwart of their systems, more and more people are joining the bandwagon.
Earn Top Dollar With Your Affiliate Monthly Income Stream
Virtually all online marketers have attempted lots of schemes and programs. Most online marketers have dropped a load of bread attempting to get going.
The Affiliate Interview - Do You Have What It Takes?
So you have decided to start up your own home business and after hours of searching you have decided on the program you are going to join.Now stop and take check before you rush in.
Dont Even Think About Affiliate Marketing Until Youve Read This - Part 1
You've probably heard some of the affiliate success stories from across the internet. You've also probably heard of the diverse benefits of affiliate marketing.
Affiliate Marketing Tips
If there really is a big secret at all, it undoubtedly would have to be: "work hard." We hope that the information provided here helps you get rolling down the road to affiliate marketing success.
A Few Words on Affiliate Team Building
It might have been Vince Lombardi or some other famous coach who said, "There is no I in team." ( I was too lazy to look up the source of the quote;) I think that this is as true in business as it is in sports.
A Successful Satellite TV Affiliate Website
Satellite TV has exploded on the scene during the last decade, providing expanded channel offerings and new technologies that were not previously available from regular television. When the "mini-dishes" were developed and the satellites put in place by Dish Network and Direct TV, satellite TV became available to almost everyone.
Affiliates Need To Read Their Newspaper
Millions of people check the news everyday-- in the morning paper, online, and on the nightly news.But far too often affiliates do not find out what has occurred in affiliate marketing that day; this is important because affiliate marketing changes daily.
Why Start An Affiliate Program?
As any business owner knows advertising can be a very expensive aspect of starting and maintaining a business.
Advertising on the Internet can take many forms form Pay Per Click search engines to ezines.
Generate More Sales in ANY Affiliate Program - Part One
It is my opinion that the best AFFILIATE PROGRAM ever?is still the AFFILIATE PROGRAM YOU own.BUT?For those who are content in promoting other peoples programs?I will share with you a few of my strategies for FREE!But before I do that, let's see why most affiliates FAIL in just about any given affiliate program.
Can You Really Make A Substancial Income With An Affiliate Program ?
Affiliate Program are the easiest way to make a substancial income on the internet.Affiliate Program have exploded on the internet.
What Is Affiliate Marketing?
Affiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale.