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The Affiliate Model - How To Make Money As An Affiliate



AliExpress by Alibaba.com


Affiliate programs are a very easy and effective way to make money on the Internet right? so how do they work?

Essentially, affiliate programs are a way that you can promote other people's products and get paid a commission for promoting them. You can get paid to promote almost any type of product and service on the web.

Most of the top companies on the web have Affiliate Programs. Dell computers, Amazon, Expedia, AT&T, Chase bank, Delta airlines and Walmart are just a few examples - did you know that you can be paid a commission to sell products online for any one of these companies?

The best thing about affiliate programs is that it is so easy to set up a relationship with any one of these companies. Normally in business you would have to spend weeks or months of meetings, proving that you are a worthwhile partner to be able to do business with these sorts of companies. However, an affiliate program allows you to get commissions straight away as a little guy,without all the hassle of meetings and forming that relationship.

There are thousands of affiliate programs that you can promote on the web. You have so many choices that you could pursue. The key factors for success with affiliate programs are the following:

Choosing the right affiliate programs. If you choose certain affiliate programs you will likely only be able to earn a small income because their payouts are small. Other affiliate programs have very large payouts and high earning per click (EPC). If you don't know what earning per click (EPC) is, it is the average amount that affiliates earn from each click to the site that they are sending money to. Some networks express it in earnings per one hundred clicks.

For example you could say an EPC of $57. This means you make $57 on average for every 100 visitors that you send to a site or 57 cents for sending one visitor to the site. Generally I am looking for affiliate programs with an EPC of $20 or more, which means I am making 20 cents per visitor. Usually, I focus on programs that have an EPC of $100 or $1 per visitor. When you are earning $1 per visitor you have potential for a lot more profit.

The second critical factor is getting the traffic to the affiliate program. We are going to talk about this more in other issues of the Ecourse.

The third factor is being able to pre-sell to the visitors of your site. Let's say that you have a website where you discuss different products and services, a comparison type of site. You can recommend the product that you think is most beneficial and then when people click through to the site after your recommendation, they are much more likely to buy.

How do you find good affiliate programs?

One easy way is to go to all of the affiliate networks and sign up for affiliate programs there. The major affiliate networks like Commission Junction have thousands of affiliate programs that you can join in all sorts of categories. You can find a listing of the different affiliate networks at: http://www.profitpuppy.com/affiliate-networks.htm

It also depends on what type of strategy you are pursuing with affiliate

programs. There are many different strategies and we can't go into all of them now, we'll talk about them in detail in some later issues of the ecourse. However here are a few strategies to get your brain ticking over with ideas:

You can promote affiliate programs directly using Google Adwords. You simply promote the program by creating your own ads. This is the quickest way to make money on the Internet as you can get started and in 1-2 hours have some ads up that are making you money. However, it is getting more and more difficult to make money with this strategy as there are too many people doing it. As with anything in life, if something is too easy to make money, everyone will start doing it and it then becomes more difficult because there is more competition.

One strategy is to focus on a particular niche area ? let's say you decide to do a site on car rentals. You could then join all the affiliate programs to do with car rentals. You can find many of them through the major networks, but you might also need to search on Google for something like - 'car rental affiliate program'.

Another strategy is to build lots of little mini sites on the Internet focusing on different keyword phrases that people are searching for and get free search engine listings in Google and other search engines. This is a great strategy because the traffic that you get is free. This is general called Search Engine Optimization (SEO). SEO is great and can make you a lot of money but it is also very tricky. It is not easy to get to the top of the search engines. It requires a lot of knowledge, and quite a bit of effort. Don't think that you can just read a book and do it ? normally it is going to take months of dedication to get there.

That's a few ideas, but whatever area you are involved in on the Internet you should definitely be promoting affiliate programs. Even if you sell your own product online you should still look into affiliate programs as a back end profit centre for your business.

Affiliate programs are one of the quickest ways to make money on the Internet. Over the next few issues of the Ecourse we are going to talk about other strategies of using affiliate programs.

If you want a free email course on affiliate programs you can send a blank email to: tamsaffiliatemarketing@sitesell.net This email course is written by Ken Evoy and it is this course that actually got me started in marketing on the Internet.

http://www.profitpuppy.com

About The Author

Rob Rawson

You may reprint/republish any of the following articles on your own Site, in your own ezine, auto-responder series, product, bonus items, or any other format you wish as long as you adhere to the following:

1. The article must not be altered in anyway and the links must remain active

2. You must not abuse the Internet in anyway, shape, or form with ANY of your online marketing. This includes but is not limited to sending unsolicited commercial email (SPAM), abusing online forums, using copyrighted materials without permission, or infringing on the trademarks of others.

info@profitpuppy.com

AliExpress by Alibaba.com


MORE RESOURCES:




We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos) - Nieman Journalism Lab at Harvard
Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos)  Nieman Journalism Lab at Harvard

Investing $1,000 in These 3 Top Stocks Would Be a Brilliant Move - Motley Fool
Investing $1,000 in These 3 Top Stocks Would Be a Brilliant Move  Motley Fool

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

Global Affiliate Software Market 2020 Growth Potential, Production, Revenue and COVID-19 Impact Analysis 2025 - Surfacing Magazine
Global Affiliate Software Market 2020 Growth Potential, Production, Revenue and COVID-19 Impact Analysis 2025  Surfacing Magazine

J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire - Morning Brew
J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire  Morning Brew

Affiliate Marketing Platform Market 2020 Size, Share, Top Manufacturers – MaxBounty, Tradedoubler, Tapgerine, Clickbank, Bluehost and More, Forecast 2027 - Cole of Duty
Affiliate Marketing Platform Market 2020 Size, Share, Top Manufacturers – MaxBounty, Tradedoubler, Tapgerine, Clickbank, Bluehost and More, Forecast 2027  Cole of Duty

Kandi Technologies Reports First Quarter 2020 Financial Results - GlobeNewswire
Kandi Technologies Reports First Quarter 2020 Financial Results  GlobeNewswire

Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth - Olean Times Herald
Button Teams Up With Adjust to Help Marketers Fuel Their Mobile Affiliate Growth  Olean Times Herald

Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19 05/18/2020 - MediaPost Communications
Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19 05/18/2020  MediaPost Communications

Global Affiliate Tracking Software Market 2020 Growth Potential, Production, Revenue and COVID-19 Impact Analysis 2025 - Surfacing Magazine
Global Affiliate Tracking Software Market 2020 Growth Potential, Production, Revenue and COVID-19 Impact Analysis 2025  Surfacing Magazine

Global Affiliate Marketing Platform Market Projected to Reach USD XX.XX billion by 2025- AWIN, ShareASale, Taobao, JD, Amazon, eBay, etc. - Cole of Duty
Global Affiliate Marketing Platform Market Projected to Reach USD XX.XX billion by 2025- AWIN, ShareASale, Taobao, JD, Amazon, eBay, etc.  Cole of Duty

ViacomCBS Reports Q1 2020 Earnings Results - Business Wire
ViacomCBS Reports Q1 2020 Earnings Results  Business Wire

How This LA-Based Fashion Brand Is Helping Their Boutique Partners And Doubling Down On Affiliate Marketing - Forbes
How This LA-Based Fashion Brand Is Helping Their Boutique Partners And Doubling Down On Affiliate Marketing  Forbes

Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate - AdExchanger
Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate  AdExchanger

Last-Click Coupons Have Dominated Affiliate Marketing For Years. Now, Brands Are Restrategizing With Influencers. - Tubefilter
Last-Click Coupons Have Dominated Affiliate Marketing For Years. Now, Brands Are Restrategizing With Influencers.  Tubefilter

How Cubs affiliates are tackling COVID-19 financial challenges - NBCSports.com
How Cubs affiliates are tackling COVID-19 financial challenges  NBCSports.com

Best Alternatives to the Amazon Affiliate Program - Tech.co
Best Alternatives to the Amazon Affiliate Program  Tech.co

Guest Times: How ‘bots’ are boosting the revenues of publishers - Best Media Info
Guest Times: How ‘bots’ are boosting the revenues of publishers  Best Media Info

Affiliate Marketing Platform Market to See Huge Growth by 2025 | - openPR
Affiliate Marketing Platform Market to See Huge Growth by 2025 |  openPR

Virus Takes a Bite Out of Fee Growth - Multichannel News
Virus Takes a Bite Out of Fee Growth  Multichannel News

‘We were ready for a stress test’: Wired UK says it will grow revenue by 10% this year - Digiday
‘We were ready for a stress test’: Wired UK says it will grow revenue by 10% this year  Digiday

CELEBRATE PRIDE AND FANDOM WITH NEW MERCH - The Pop Insider
CELEBRATE PRIDE AND FANDOM WITH NEW MERCH  The Pop Insider

How the world’s biggest media companies are faring through the crisis - Digiday
How the world’s biggest media companies are faring through the crisis  Digiday

My Social Book Strengthens Affiliate & Rewards Programmes - TechRound
My Social Book Strengthens Affiliate & Rewards Programmes  TechRound

Why Is Disney (DIS) Up 21.1% Since Last Earnings Report? - Nasdaq
Why Is Disney (DIS) Up 21.1% Since Last Earnings Report?  Nasdaq

Affiliate Program Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast - Cole of Duty
Affiliate Program Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast  Cole of Duty

Sun Kissed Expands Hakuna Affiliate Marketing Program to Include Numuni Installations - Yahoo Finance
Sun Kissed Expands Hakuna Affiliate Marketing Program to Include Numuni Installations  Yahoo Finance

Nearly All of Disney's Profits Came From Television and Cable - The Motley Fool
Nearly All of Disney's Profits Came From Television and Cable  The Motley Fool

How has COVID-19 affected the UK iGaming industry? - AffiliateINSIDER
How has COVID-19 affected the UK iGaming industry?  AffiliateINSIDER

Affiliate Software Market – 2027 |Affise Inc., Circlewise, Impact Tech, Inc., LeadDyno, Omnistar Interactive - 3rd Watch News
Affiliate Software Market – 2027 |Affise Inc., Circlewise, Impact Tech, Inc., LeadDyno, Omnistar Interactive  3rd Watch News

Expedia TAAP Supports Travel Advisors With Incentive Program to Kickstart Recovery - TravelPulse
Expedia TAAP Supports Travel Advisors With Incentive Program to Kickstart Recovery  TravelPulse

Give InKind raises more cash as social giving platform gains popularity amid pandemic - GeekWire
Give InKind raises more cash as social giving platform gains popularity amid pandemic  GeekWire

Credit Ratings of Rizobacter Argentina SA, a Bioceres Crop Solutions Subsidiary, Raised to A- from BBB+ by Fitch Ratings Affiliate FIX SCR - Business Wire
Credit Ratings of Rizobacter Argentina SA, a Bioceres Crop Solutions Subsidiary, Raised to A- from BBB+ by Fitch Ratings Affiliate FIX SCR  Business Wire

The New York Times Added a Record 587000 New Digital Subscribers in First Quarter - Subscription Insider
The New York Times Added a Record 587000 New Digital Subscribers in First Quarter  Subscription Insider

GlobeX Data Launches Social Media Influencers Affiliate Program for Cybersecurity and Data Privacy Solutions - Stockhouse
GlobeX Data Launches Social Media Influencers Affiliate Program for Cybersecurity and Data Privacy Solutions  Stockhouse

Affiliate Marketing Software Solution Market Share, Size 2020 – Business Revenue, Future Growth, Trends Plans, Top Key Players, Business Opportunities, Industry Analysis by Forecast to 2027 - Cole of Duty
Affiliate Marketing Software Solution Market Share, Size 2020 – Business Revenue, Future Growth, Trends Plans, Top Key Players, Business Opportunities, Industry Analysis by Forecast to 2027  Cole of Duty

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Covid-19 impact on Affiliate Software Market Size, Latest Trends, Growth and Share 2020: QualityUnit, Tipalti, LeadDyno - Cole of Duty
Covid-19 impact on Affiliate Software Market Size, Latest Trends, Growth and Share 2020: QualityUnit, Tipalti, LeadDyno  Cole of Duty

Why New Jersey Pot Advocates Should Be 'Cautiously Optimistic' Ahead Of November Election - Benzinga
Why New Jersey Pot Advocates Should Be 'Cautiously Optimistic' Ahead Of November Election  Benzinga

Webinar: 5 Must-Take Actions for Affiliate Success in the New Normal - PerformanceIN
Webinar: 5 Must-Take Actions for Affiliate Success in the New Normal  PerformanceIN

Rangers affiliate Wolf Pack and the AHL Face Tough Challenges Ahead - Zak Chiger
Rangers affiliate Wolf Pack and the AHL Face Tough Challenges Ahead  Zak Chiger

Iowa Affiliate Awarded $15k COVID Grant, Returned It for Those in Greater Need - Morning Chalk Up
Iowa Affiliate Awarded $15k COVID Grant, Returned It for Those in Greater Need  Morning Chalk Up

Instagram Will (Finally) Pay Influencers - WIRED
Instagram Will (Finally) Pay Influencers  WIRED

Managing the Tax Residency of Foreign Affiliates in the Face of the COVID-19 Restrictions - JD Supra
Managing the Tax Residency of Foreign Affiliates in the Face of the COVID-19 Restrictions  JD Supra

Minor League Baseball warns teams: Don’t go rogue and try to affiliate on your own - The Boston Globe
Minor League Baseball warns teams: Don’t go rogue and try to affiliate on your own  The Boston Globe

KANDI TECHNOLOGIES : Management's Discussion and Analysis of Financial Condition and Results of Operations. (form 10-Q) - marketscreener.com
KANDI TECHNOLOGIES : Management's Discussion and Analysis of Financial Condition and Results of Operations. (form 10-Q)  marketscreener.com

SF Giants affiliate Salem-Keizer renting out stadium on Airbnb - KNBR
SF Giants affiliate Salem-Keizer renting out stadium on Airbnb  KNBR

Morgan Stanley’s List of 22 Stocks That You Really Shouldn’t Buy - Barron's
Morgan Stanley’s List of 22 Stocks That You Really Shouldn’t Buy  Barron's

COVID-19: Potential impact on Affiliate Marketing Tracking Software Market Research, Dependability And Innovations In Technology - Cole of Duty
COVID-19: Potential impact on Affiliate Marketing Tracking Software Market Research, Dependability And Innovations In Technology  Cole of Duty

Global Affiliate Marketing Platform Market In-Depth Qualitative Insights & Future Growth Analysis 2020-2024 | AWIN, ShareASale, Taobao, JD, Amazon, EBay, Shopify – Surfacing Magazine - Surfacing Magazine
Global Affiliate Marketing Platform Market In-Depth Qualitative Insights & Future Growth Analysis 2020-2024 | AWIN, ShareASale, Taobao, JD, Amazon, EBay, Shopify – Surfacing Magazine  Surfacing Magazine

Exclusive: JD is getting ready for an affiliate IPO spree - TechNode
Exclusive: JD is getting ready for an affiliate IPO spree  TechNode

How travel Instagram influencers are earning money during coronavirus - Business Insider
How travel Instagram influencers are earning money during coronavirus  Business Insider

Hemisphere Media Group Announces First Quarter 2020 Financial Results - PRNewswire
Hemisphere Media Group Announces First Quarter 2020 Financial Results  PRNewswire

Disney digital gains offset by IRL lows - Kidscreen
Disney digital gains offset by IRL lows  Kidscreen

Navios Maritime Holdings Inc. Reports Financial Results for the First Quarter Ended March 31, 2020 - Stockhouse
Navios Maritime Holdings Inc. Reports Financial Results for the First Quarter Ended March 31, 2020  Stockhouse

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

For Influencers, Affiliate Revenue Is Next to Disappear - The Business of Fashion
For Influencers, Affiliate Revenue Is Next to Disappear  The Business of Fashion

Amazon reportedly planning drastic cuts to affiliate commission rates starting next week - The Verge
Amazon reportedly planning drastic cuts to affiliate commission rates starting next week  The Verge

Discovery (DISCA) Up 12.5% Since Last Earnings Report: Can It Continue? - Yahoo Finance
Discovery (DISCA) Up 12.5% Since Last Earnings Report: Can It Continue?  Yahoo Finance

Affiliate Marketing Platform Market Growth by Top Companies, Trends by Types and Application, Forecast to 2026 - Cole of Duty
Affiliate Marketing Platform Market Growth by Top Companies, Trends by Types and Application, Forecast to 2026  Cole of Duty

AHL’s Colorado Eagles, the Avalanche’s top affiliate, won’t play again in 2019-20 - The Denver Post
AHL’s Colorado Eagles, the Avalanche’s top affiliate, won’t play again in 2019-20  The Denver Post

Seven Fundamentals Of Building A Successful E-Commerce Store - Forbes
Seven Fundamentals Of Building A Successful E-Commerce Store  Forbes

Why coronavirus won't destroy the influencer economy, creator business - Business Insider
Why coronavirus won't destroy the influencer economy, creator business  Business Insider

MLB’s shortened draft will have lasting harm - Beyond the Box Score
MLB’s shortened draft will have lasting harm  Beyond the Box Score

Google affiliate scraps plan for Toronto smart city project - WTOP
Google affiliate scraps plan for Toronto smart city project  WTOP

Water Purification Machines Market Size, Analytical Overview, Growth Factors, Demand, Trends and Forecast to 2026 - Cole of Duty
Water Purification Machines Market Size, Analytical Overview, Growth Factors, Demand, Trends and Forecast to 2026  Cole of Duty

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights - MarTech Series
Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights  MarTech Series

Upcoming Survey for US Direct Investment Abroad - Lexology
Upcoming Survey for US Direct Investment Abroad  Lexology

Alta Equipment Jumps Revenue 76 Percent in First Quarter - Rental Equipment Register
Alta Equipment Jumps Revenue 76 Percent in First Quarter  Rental Equipment Register

The Biggest Danger With Dividend Stocks - The Motley Fool
The Biggest Danger With Dividend Stocks  The Motley Fool

How travel freelancers, magazines are faring in a world with no travel - Business Insider
How travel freelancers, magazines are faring in a world with no travel  Business Insider

14 Low-Cost Ways to Grow Your Small Business - Business 2 Community
14 Low-Cost Ways to Grow Your Small Business  Business 2 Community

Some US Healthcare Providers Weigh CARES Funding, Despite Pressure - Fitch Ratings
Some US Healthcare Providers Weigh CARES Funding, Despite Pressure  Fitch Ratings

Whow Games launches Income Access-powered affiliate programme - AffiliateINSIDER
Whow Games launches Income Access-powered affiliate programme  AffiliateINSIDER

How YouTube, Instagram influencers make money directly, without ads - Business Insider
How YouTube, Instagram influencers make money directly, without ads  Business Insider

As MLB tries to save 2020, minor-league teams across the country might be out at home - TribLIVE
As MLB tries to save 2020, minor-league teams across the country might be out at home  TribLIVE

Publishers’ affiliate businesses are also at risk from browser changes to limit tracking - Digiday
Publishers’ affiliate businesses are also at risk from browser changes to limit tracking  Digiday

Wired UK chiefs on why they are forecasting growth this year despite coronavirus - Press Gazette
Wired UK chiefs on why they are forecasting growth this year despite coronavirus  Press Gazette

Interview with Ryan Faulkner-Hogg of Atlas Geographica - News Intervention
Interview with Ryan Faulkner-Hogg of Atlas Geographica  News Intervention

Here’s A Look At The Impact Of Coronavirus (COVID-19) On The Affiliate Marketing Industry - Forbes
Here’s A Look At The Impact Of Coronavirus (COVID-19) On The Affiliate Marketing Industry  Forbes

Boston Federal Reserve Bank Updates Lending Program Materials - The National Law Review
Boston Federal Reserve Bank Updates Lending Program Materials  The National Law Review

529 Plan Resources | Julie Jason | indexjournal.com - Index-Journal
529 Plan Resources | Julie Jason | indexjournal.com  Index-Journal

AM Best Affirms Credit Ratings of Massachusetts Mutual Life Insurance Company and Its Subsidiaries - Business Wire
AM Best Affirms Credit Ratings of Massachusetts Mutual Life Insurance Company and Its Subsidiaries  Business Wire

Global Affiliate Tracking Software Market 2025 corporate overview, financial summary and SWOT analysis-QualityUnit, Tipalti, LeadDyno, Offerslook, Scaleo, etc. - Cole of Duty
Global Affiliate Tracking Software Market 2025 corporate overview, financial summary and SWOT analysis-QualityUnit, Tipalti, LeadDyno, Offerslook, Scaleo, etc.  Cole of Duty

Disney Stock Faces One Key Problem That Investors Shouldn’t Ignore - InvestorPlace
Disney Stock Faces One Key Problem That Investors Shouldn’t Ignore  InvestorPlace

In-Depth Look at Federal Reserve's Updated Details of Main Street Lending Program - JD Supra
In-Depth Look at Federal Reserve's Updated Details of Main Street Lending Program  JD Supra

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

Main Street Lending Program Update: Federal Reserve Bank of Boston Releases Form Agreements, Instructions, and Updated FAQs in Advance of Program Launch - JD Supra
Main Street Lending Program Update: Federal Reserve Bank of Boston Releases Form Agreements, Instructions, and Updated FAQs in Advance of Program Launch  JD Supra

Amazon cuts commission rates for affiliate program - Business Insider Nordic
Amazon cuts commission rates for affiliate program  Business Insider Nordic

How BuzzFeed is forging direct relationships with retailers - Digiday
How BuzzFeed is forging direct relationships with retailers  Digiday

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

Minor League Baseball is in Crisis - Sports Illustrated
Minor League Baseball is in Crisis  Sports Illustrated

Better Collective posts 40% revenue growth for Q1 but warns of Q2 decline - Gambling Insider - In-depth Analysis for the Gaming Industry
Better Collective posts 40% revenue growth for Q1 but warns of Q2 decline  Gambling Insider - In-depth Analysis for the Gaming Industry

From COVID testing to in-park dining, Twins affiliates keeping busy without baseball - Duluth News Tribune
From COVID testing to in-park dining, Twins affiliates keeping busy without baseball  Duluth News Tribune

Flame Retardants market Size Outlook 2026: Top Companies, Trends and Future Prospects Details for Business Development - Cole of Duty
Flame Retardants market Size Outlook 2026: Top Companies, Trends and Future Prospects Details for Business Development  Cole of Duty

Mackie Research: Small Cap a World Leader in Health and Safety Wearables - Streetwise Reports
Mackie Research: Small Cap a World Leader in Health and Safety Wearables  Streetwise Reports

10 Ways to Monetize Your Content - Search Engine Journal
10 Ways to Monetize Your Content  Search Engine Journal

From bidets to meat thermometers, how publishers’ commerce businesses adapt - Digiday
From bidets to meat thermometers, how publishers’ commerce businesses adapt  Digiday

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