Affiliate Revenue Information

Clickbank Products







Selling Merchandise On Your Website



AliExpress by Alibaba.com


If you take away poker, dating, and naked ladies, custom merchandising is the big success story of the Internet. The ultimate combination of e-commerce and affiliate marketing, millions of websites around the world turn to online merchandising companies - both to market their URL and to extract some cash from loyal visitors.

The key to the success of the industry is on-demand printing, meaning website owners don't usually incur setup costs and do not have to carry inventory.

The business model usually works like this. The webmaster signs up for free - or for a small monthly fee - at the merchandising company site. Having uploaded his/her own designs - often logos, catchphrases or drawings, the webmaster can then place these designs on the range of products offered by the merchandiser. Usually, the merchandise company places a base price on each product, to which the webmaster adds his/her own commission or markup. In some cases, the webmaster can then create a shop which can be integrated into their own site.

The merchandising company normally handles credit-card processing, printing, shipping, and customer service while the webmaster incurs the slightly less arduous task of collecting and banking the commissions.

Beginning to see why its so popular? Let's have a look at some of the industry's big players:

Cafepress

The daddy of the bunch. Founded in 1999 in California, Cafepress was one of the first companies to exploit the massive custom merchandise market. It now sells products on behalf of over 2 million website owners, mainly in the USA.

For all its longevity and wide reach, Cafepress has yet to solve many of the original problems that still bother its users. Despite the clamour from customers, the company has yet to find a way to offer black, or even dark, garments - still relying on the old white and grey staples and a rather odd collection of pastels. Nor has the company embraced internationalisation, and website owners outside of the USA still baulk at hefty shipping charges and US Dollar pricing.

The free Cafepress service offers limited functionality to users, with only one version of each product allowed. For a monthly fee, Cafepress allows unlimited selling. However, excessive branding makes it rather difficult to integrate the Cafeshop into the look and feel of an existing site.

Cafepress

Zazzle

Another California-based company that launched a similar service to Cafepress in 2003 and has a substantial share of the US market. Again pricing is only available in US Dollars. And while Zazzle's range of garment colours is stronger than Cafepress, printing on black or dark shirts is still not supported.

Zazzle does not charge a monthly fee but webmasters will find it rather more difficult to integrate their shop into the look and feel of their own site.

Zazzle

Spreadshirt

This one looks interesting. Spreadshirt was founded in Germany in 2002 and boasts over 60,000 partners across Europe, winning the Hewlett Packard Business Innovation Award in 2004. Unlike its American competitors, Spreadshirt caters for both European and US customers, using regional shipping companies and allowing webmasters to price products in Euros, Sterling, or US Dollars. Shops can also be automatically translated into eight languages.

Spreadshirt has also solved the thorny "black shirt" issue, offering over 50 products in a full range of colours. However, it's probably the different printing options that sets the service apart. In particular, Spreadshirt's "flock" printing - creating a raised felt finish - produces a result much more impressive than regular digital print.

Finally, hats off to Spreadshirt for managing to keep its branding on the product but still allow webmasters full control over the look and feel of their shops. Already a dominant force in the European market, Spreadshirt could be set to give Cafepress a run for their money in the US.

Spreadshirt US Spreadshirt UK

EShirt

EShirt is another European company - this time Italian-based - providing an almost-identical product range to Cafepress ie no dark shirts. Euro, US Dollar and Sterling pricing is available. However, the only print option available is digital hot press printing - not the longest lasting technique.

The most inconvenient aspect of EShirt's service is shop integration. You must register as a Tradedoubler affiliate before you can even apply for an EShirt shop. And even then, it is not possible to recreate the look and feel of your own site.

EShirt

Suzanne Power is the editor of GrandWebDesigns.com

AliExpress by Alibaba.com


MORE RESOURCES:




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Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


DISH, Meredith Can't Agree On New Retrans Deal - Radio & Television Business Report
DISH, Meredith Can't Agree On New Retrans Deal  Radio & Television Business Report

An additional 24 hours of negotiations couldn't prevent what DISH Network was forced to do, by law, at 7pm Eastern on Tuesday. With the flick of a switch, local.


BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


Skimlinks launches automated affiliate links for AMP - MarTech Today
Skimlinks launches automated affiliate links for AMP  MarTech Today

London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile ...


Viacom Earnings Beat Estimates, Film Unit Loss Narrows - Hollywood Reporter
Viacom Earnings Beat Estimates, Film Unit Loss Narrows  Hollywood Reporter

Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.


Facility Maintenance Management Software Market, Share, Application Analysis, Re - News by Intelligence Journal
Facility Maintenance Management Software Market, Share, Application Analysis, Re  News by Intelligence Journal

This report categorizes the Facility Maintenance Management Software market data by manufacturers, region, type and application, also analyzes the market ...


Sinclair Broadcast boosts revenue in first quarter but misses earnings estimates - Baltimore Sun
Sinclair Broadcast boosts revenue in first quarter but misses earnings estimates  Baltimore Sun

Sinclair Broadcast Group boosted revenue in the first quarter of 2019 thanks to strength in its digital and distribution businesses, but missed Wall Street's ...


Affiliate Marketing Talent Gap Stifling Industry 03/12/2019 - MediaPost Communications
Affiliate Marketing Talent Gap Stifling Industry 03/12/2019  MediaPost Communications

Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for ...


How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings - Forbes
How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings  Forbes

Three years ago Acceleration Partners found that it was being pulled in too many directions. But cutting back the services it offered and focusing on its core ...


Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019 - MediaPost Communications
Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019  MediaPost Communications

Dotdash revenue increased 32% in the 2018 fourth quarter year-over-year to $40.2 million, “due to strong advertising growth across several verticals… as well ...


eBay Cuts Back on Affiliate Marketing - EcommerceBytes
eBay Cuts Back on Affiliate Marketing  EcommerceBytes

eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


FOX Q3 Earnings Up Y/Y, Strong Television Aids Revenue Growth - Yahoo Finance
FOX Q3 Earnings Up Y/Y, Strong Television Aids Revenue Growth  Yahoo Finance

Fox Corporation FOX reported third-quarter fiscal 2019 adjusted earnings of 76 cents per share that increased 2.7% year over year. Revenues were up 11.7% ...


Affiliate Marketing 101 - Business 2 Community
Affiliate Marketing 101  Business 2 Community

Affiliate marketing can be described as outsourced marketing. It's a process that involves you hiring a third party who is compensated for bringing business to ...


Cars.com Reports Fourth Quarter and Full Year 2018 Results - Cars.com News
Cars.com Reports Fourth Quarter and Full Year 2018 Results  Cars.com News

Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading digital automotive marketplace, today released its financial results for the fourth quarter ...


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