Affiliate Revenue Information

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Google AdWords Clobbers Affiliate Sellers



AliExpress by Alibaba.com


First, we must understand their point of view. Unlike some other search engines, Google is committed to providing the best quality search results possible. That is an admirable effort, and they are certainly not setting out to do harm to their loyal advertisers who bring them millions in ad revenue each month.

However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page.

Google's reasoning is this.

For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.

Here is an example.

Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.

From Google's viewpoint, and mine as well, that was not a quality search result.

Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.

At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.

So What's The Solution?

There are three things that can be done to regain that exposure.

1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.

2. - Create a redirect page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical.

3. - The best answer can be spelled out in just two words - Content Pages.

To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche.

And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.

Now, I'm a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller's website.

Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from.

Where Can You Get Content Pages?

It isn't as tough as it might sound. Here are two ways to go about it.

1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to tweak the reader's interest, and that of the search engines as well. A personalized review of the product usually works best, offering your own experience in using it, and your resulting benefits. Then format the content as HTML, optimize the page for search engines, upload it to your site, and use that unique URL in your Google AdWordsTM campaign.

2 - Search for topic related pre-written articles at sites like EzineArticles.com and place your affiliate link(s) in a short blurb before and after the article itself.

Be aware that the terms of use on most public articles do not allow you to edit the body of the article itself, or to omit the author's resource box. Check to make sure you can effectively use the article and still abide by all terms of use.

Dan B. Cauthron is a 30 year direct marketing veteran and has been successful on the Net since 2000.

Subscribe to his original content No Nonsense *Revenew Quick Tips* NEWSLetter and receive Dan's Hand Picked eMarketing Success Library free of charge - http://DanBCauthron.com

AliExpress by Alibaba.com


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Future buys Purch to boost US revenue - Digiday
Future buys Purch to boost US revenue  Digiday

This week U.K. specialist publisher Future announced the purchase of technology platform and publisher Purch for $132.5 million (£101 million), marking ...


CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees - Variety
CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees  Variety

CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Affiliate Marketing in 2018: What It Is and How You Can Get Started - Business 2 Community
Affiliate Marketing in 2018: What It Is and How You Can Get Started  Business 2 Community

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing ...


Think The Wirecutter invented affiliate revenue? Meet the mom who's been doing it since 2010 - Nieman Journalism Lab at Harvard
Think The Wirecutter invented affiliate revenue? Meet the mom who's been doing it since 2010  Nieman Journalism Lab at Harvard

When The New York Times Co. acquired The Wirecutter for $30 million last fall, CEO Mark Thompson called its affiliate revenue–based business model — in ...


Best affiliate marketing programs of 2018 - TechRadar
Best affiliate marketing programs of 2018  TechRadar

Here are some great options for getting your website into the profit zone.


Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


New NAD Decision Addresses Affiliate Links - Ad Law Access
New NAD Decision Addresses Affiliate Links  Ad Law Access

As part of its routine monitoring, the NAD requested substantiation for various statements that a BuzzFeed staff member had made about a moisturizer in one.


You Can Double Your Money on This Cannabis Stock - Money Morning
You Can Double Your Money on This Cannabis Stock  Money Morning

Short sellers are handing us a quick way to double your money on one of the best cannabis stocks out there...


Affiliate Programs: What Startups Need to Know About Them - Business 2 Community
Affiliate Programs: What Startups Need to Know About Them  Business 2 Community

Affiliate programs can be the lifeblood that jumpstarts a new business venture. By building relationships with top bloggers and online personalities, you can ...


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