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AdSense Stats and Performance 101



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As more and more people are getting into the AdSense game, there seem to be many questions asked again and again by the newcomers. Here, I have compiled detailed explanations to some common AdSense terms, facts, and performance tips.

Terminology

Real Stats (Figures based on actual performance tracking updated several times a day)

Derived Stats (Figures calculated from the real stats)

Facts (What we've discovered)

  • Stats Update Frequency/Delay: Although AdSense stats usually updates every couple hours, you don't need to panic at all if you see no change in your stats for over 12 hours. Even if other webmasters are seeing normal updates.

  • Don't worry about anomalies in your stats during the course of the day. These are not accurate. There could be delays in the update due to one reason or another. Only when you see figures for a new day can you know that the figures for the previous day are not going to change any more.

  • Sometimes the stats are carried forward several days. This happens when Google decides to freeze your clicks and earnings for fraud checking/tracking purposes or server delays. Thus, you may notice your earnings/clicks shoot straight up when you least expect it. It is possible for your CTR to go up by as much as 10%.

  • The update on the different stats are not synchronized. For example, when you check your account, the page impressions may be freshed updated, while the clicks and earnings are from two hours ago. Thus, there may be a sharp drop/increase in the derived stats. Due to this, you don't need to fret over all these little bumps.

  • Often delays in updates foreshadow changes to the AdSense program. For example, slow updates preceded introduction of channels, TOS changes, and addition of new languages.

  • Channels are a great way for you to track the performance of your ad on a particular page/site. If you want to use the same code for all of your pages, you can also use the recently added URL channels. Of course, channel data are delayed by two days.
  • Performance Tips

  • EPC doesn't matter! That is because you have absolutely no control over your EPC. Your EPC is influenced by many variables including your webpage content, advertiser's budget, seasonal fluctuations and more. Thus, the productive thing to do is concentrate on the factors that you have control over such as CTR and page impressions.

  • How well am I doing?
    Many of us probably wonder how we are doing compared to other AdSense users, including myself. However, we really can't get a good sense of the average if Google doesn't disclose their figures, which they don't. Since people doing well with AdSense generally don't like to reveal their earnings due to the fear that they may be terminated by the program, any discussion about an average EPC/CTR/CPM is a waste of time.

  • From various experiments by myself and other webmasters, we can conclude (at least for now) that using image/text ads instead of just text ads will dramatically decrease you CTR because of various reasons. (i.e. fewer advertisers, banner blindness etc.) However, the EPC is usually slightly higher.

  • Blend in or stand out? This is completely site dependent. Sometimes, people will never click on your ads unless you "trick" them into doing so, although this is not so good for long term. Other sites will require your ad to scream in your visitor's face to get good clicks. Do some extensive testing to find out what's good for your site.

  • Make good use of the URL filter feature. Blocking repetitive (eBay ads) or boring ads (free smilies) will definitely increase your CTR.

  • Large rectangles placed above the fold will often generate most revenue. However, this may not be a good long term solution since such and ad is usually obstrusive and have little aesthetic value.

  • If you run a forum site, you may notice that your earnings are very low. Here is a solution: use a simple cookie-based php script that only displays AdSense ads once every 10 page views -- essentially a counter counts down from 10 to 0 and on 0 displays an AdSense block. Between the AdSense ads, display regular banner ads. Although your AdSense page impressions may be down, you will notice your CTR skyrocketing, and a large increase in overall earnings.
  • In conclusion: Play around with your ad to maximize your performance, and look at the big picture in your stats!

    Tony Zhu is the owner of an online business resource website, InaWhim.com, the largest free resource for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!

    AliExpress by Alibaba.com


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    Publishers say affiliates generate more revenue than other types of marketing - ZDNet
    Publishers say affiliates generate more revenue than other types of marketing  ZDNet

    A recent survey points to a bright future for affiliate marketing and social engagement.


    Viacom Earnings Beat Estimates, Film Unit Loss Narrows - Hollywood Reporter
    Viacom Earnings Beat Estimates, Film Unit Loss Narrows  Hollywood Reporter

    Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.


    BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
    BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

    BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


    How The Knot uses content to grow consumer revenue three ways - Digiday
    How The Knot uses content to grow consumer revenue three ways  Digiday

    Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


    CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees - Variety
    CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees  Variety

    CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...


    New York races to pass the Mobile Wagering Bill - AffiliateINSIDER
    New York races to pass the Mobile Wagering Bill  AffiliateINSIDER

    The New York mobile wagering bill has taken a huge leap forward in recent days after receiving green light from the state's Senate, but, the progression ma.


    IAC-owned publishing company Dotdash grew revenue by 44 percent last year - TechCrunch
    IAC-owned publishing company Dotdash grew revenue by 44 percent last year  TechCrunch

    Holding company IAC just released its fourth quarter earnings report, which includes positive numbers for Dotdash, the rebranded company formerly known as ...


    Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money - Tubefilter
    Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money  Tubefilter

    Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.


    eBay Cuts Back on Affiliate Marketing - EcommerceBytes
    eBay Cuts Back on Affiliate Marketing  EcommerceBytes

    eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


    Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings - Variety
    Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings  Variety

    Discovery Inc. delivered domestic advertising and distribution growth in the first quarter even as international revenue dropped.


    CBS says streaming services & Super Bowl helped it achieve record revenues in Q1 - TechCrunch
    CBS says streaming services & Super Bowl helped it achieve record revenues in Q1  TechCrunch

    CBS credited its direct-to-consumer streaming services in helping it achieve double-digit revenue growth and record quarterly revenues in Q1, along with the ...


    Affiliate Marketing 101 - Business 2 Community
    Affiliate Marketing 101  Business 2 Community

    Affiliate marketing can be described as outsourced marketing. It's a process that involves you hiring a third party who is compensated for bringing business to ...


    Disney earnings decrease in second quarter but top Wall Street estimates - Los Angeles Times
    Disney earnings decrease in second quarter but top Wall Street estimates  Los Angeles Times

    Walt Disney Co.'s earnings topped Wall Street estimates for the fiscal second quarter, according to numbers released Wednesday, despite a 13% dip in profit ...


    Fox Profit, Revenue Rise in First Quarter Since Spinoff - The Wall Street Journal
    Fox Profit, Revenue Rise in First Quarter Since Spinoff  The Wall Street Journal

    Fox Corp. said its profit rose in its first quarterly earnings since the company's spinoff from 21st Century Fox, driven by stronger performances in its cable network ...


    How to Kick-Start Your Affiliate Strategy in 2019 - PerformanceIN
    How to Kick-Start Your Affiliate Strategy in 2019  PerformanceIN

    All Inclusive Marketing CEO Sarah Bundy shares her top tips to kick start your affiliate marketing strategy in 2019.


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