Affiliate Revenue Information

Clickbank Products







AdSense Stats and Performance 101



AliExpress by Alibaba.com


As more and more people are getting into the AdSense game, there seem to be many questions asked again and again by the newcomers. Here, I have compiled detailed explanations to some common AdSense terms, facts, and performance tips.

Terminology

Real Stats (Figures based on actual performance tracking updated several times a day)

Derived Stats (Figures calculated from the real stats)

Facts (What we've discovered)

  • Stats Update Frequency/Delay: Although AdSense stats usually updates every couple hours, you don't need to panic at all if you see no change in your stats for over 12 hours. Even if other webmasters are seeing normal updates.

  • Don't worry about anomalies in your stats during the course of the day. These are not accurate. There could be delays in the update due to one reason or another. Only when you see figures for a new day can you know that the figures for the previous day are not going to change any more.

  • Sometimes the stats are carried forward several days. This happens when Google decides to freeze your clicks and earnings for fraud checking/tracking purposes or server delays. Thus, you may notice your earnings/clicks shoot straight up when you least expect it. It is possible for your CTR to go up by as much as 10%.

  • The update on the different stats are not synchronized. For example, when you check your account, the page impressions may be freshed updated, while the clicks and earnings are from two hours ago. Thus, there may be a sharp drop/increase in the derived stats. Due to this, you don't need to fret over all these little bumps.

  • Often delays in updates foreshadow changes to the AdSense program. For example, slow updates preceded introduction of channels, TOS changes, and addition of new languages.

  • Channels are a great way for you to track the performance of your ad on a particular page/site. If you want to use the same code for all of your pages, you can also use the recently added URL channels. Of course, channel data are delayed by two days.
  • Performance Tips

  • EPC doesn't matter! That is because you have absolutely no control over your EPC. Your EPC is influenced by many variables including your webpage content, advertiser's budget, seasonal fluctuations and more. Thus, the productive thing to do is concentrate on the factors that you have control over such as CTR and page impressions.

  • How well am I doing?
    Many of us probably wonder how we are doing compared to other AdSense users, including myself. However, we really can't get a good sense of the average if Google doesn't disclose their figures, which they don't. Since people doing well with AdSense generally don't like to reveal their earnings due to the fear that they may be terminated by the program, any discussion about an average EPC/CTR/CPM is a waste of time.

  • From various experiments by myself and other webmasters, we can conclude (at least for now) that using image/text ads instead of just text ads will dramatically decrease you CTR because of various reasons. (i.e. fewer advertisers, banner blindness etc.) However, the EPC is usually slightly higher.

  • Blend in or stand out? This is completely site dependent. Sometimes, people will never click on your ads unless you "trick" them into doing so, although this is not so good for long term. Other sites will require your ad to scream in your visitor's face to get good clicks. Do some extensive testing to find out what's good for your site.

  • Make good use of the URL filter feature. Blocking repetitive (eBay ads) or boring ads (free smilies) will definitely increase your CTR.

  • Large rectangles placed above the fold will often generate most revenue. However, this may not be a good long term solution since such and ad is usually obstrusive and have little aesthetic value.

  • If you run a forum site, you may notice that your earnings are very low. Here is a solution: use a simple cookie-based php script that only displays AdSense ads once every 10 page views -- essentially a counter counts down from 10 to 0 and on 0 displays an AdSense block. Between the AdSense ads, display regular banner ads. Although your AdSense page impressions may be down, you will notice your CTR skyrocketing, and a large increase in overall earnings.
  • In conclusion: Play around with your ad to maximize your performance, and look at the big picture in your stats!

    Tony Zhu is the owner of an online business resource website, InaWhim.com, the largest free resource for the new and experienced home business owner. At InaWhim.com, you will find massive listings of paid survey companies, products with free resell rights, exclusive quality articles, friendly community, and much more. Everything FREE!

    AliExpress by Alibaba.com


    MORE RESOURCES:




    This RSS feed URL is deprecated
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

    Viacom forecasts growth rebound in US ad sales, affiliate revenue - Reuters

    Reuters

    Viacom forecasts growth rebound in US ad sales, affiliate revenue
    Reuters
    Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
    International TV Growth, Paramount Gains Power Viacom Q2 EarningsVariety
    Viacom says turnaround is on track, profit beatsMarketWatch
    Viacom Says Its Turnaround Is On TrackWall Street Journal
    Forbes -Deadline
    all 103 news articles »

    Film, TV divisions slip but cable networks drive Fox in Q3 - Rapid TV News

    Rapid TV News

    Film, TV divisions slip but cable networks drive Fox in Q3
    Rapid TV News
    US affiliate revenue increased 10% driven by contractual rate increases across all brands and advertising revenue increased 3% from the prior year period due to higher pricing at Fox News. Non-US. International affiliate revenue increased 14% driven by ...
    Twenty-First Century Fox gains as cable revenue rises 10%CNBC
    21st Century Fox revenue dinged by NFLMarketWatch
    21st Century Fox Reports Higher Quarterly ProfitsBroadcasting & Cable
    Mediaweek -Indiantelevision.com -Motley Fool -Zacks Investment Research
    all 301 news articles »

    Viacom's US Ads Dip, Global Business Up - MediaPost Communications

    MediaPost Communications

    Viacom's US Ads Dip, Global Business Up
    MediaPost Communications
    Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed. Viacom's U.S. advertising was down 3.4% to $841 million in the first quarter, slightly better than analyst' projections. This compares to the previous ...

    and more »

    Strong Box Office and Park Attendance Power Disney's Results - Motley Fool

    Arkansas Online

    Strong Box Office and Park Attendance Power Disney's Results
    Motley Fool
    Disney blamed the drop on higher programming costs at ESPN, which was partially offset by affiliate revenue growth and higher advertising. The company also said that investments in BAMTech -- the company's streaming segment -- played a part in the ...
    Marvel Is Open To Having A New Black Panther In SequelsScreen Rant

    all 83 news articles »

    Inside Allure's beauty box business - Glossy

    Glossy

    Inside Allure's beauty box business
    Glossy
    On top of subscription, sponsorship and affiliate revenue, the Beauty Box inspires more content against which Allure can run advertising: Each box gets its own unboxing video treatment on YouTube, and social media posts for the boxes are often ...


    What To Expect From Disney's Q2 - Forbes

    Forbes

    What To Expect From Disney's Q2
    Forbes
    The flat Media Networks results were driven by growth in affiliate revenue, offset by a decrease in advertising revenues. The company was largely impacted by higher programming expenses at ESPN due to the first year of the new NBA contract and ESPN's ...
    Disney beats — but ESPN continues to struggleBusiness Insider
    Disney's Q2 media networks income sinks due to ESPN, Freeform strugglesFierceCable
    Should Disney Be Getting More Out of This Quarter?24/7 Wall St.
    MediaPost Communications -Business Wire (press release) -Seeking Alpha
    all 371 news articles »

    Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump - Zacks.com

    Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump
    Zacks.com
    The company specifically mentioned that higher programming costs at ESPN were partially offset by affiliate revenue growth and higher advertising growth. “The programming cost increase was due to a shift in timing of College Football Playoff (CFP) bowl ...


    Fox Revenues Dip, Execs Mum On Comcast Interest - MediaPost Communications

    MediaPost Communications

    Fox Revenues Dip, Execs Mum On Comcast Interest
    MediaPost Communications
    Fox's advertising revenue sank 25% to $1.6 billion, while affiliate revenue grew 11%. Advertising results were affected by its broadcasting business' unfavorable comparisons to a year ago, when it had the Super Bowl, as well as three fewer NFL ...

    and more »

    Viacom Soars on Affiliate Revenue Forecast - Multichannel News

    Multichannel News

    Viacom Soars on Affiliate Revenue Forecast
    Multichannel News
    On a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, Viacom stock soared Thursday after the programmer increased its forecasts for ...


    4 Key Takeaways From Disney's Q2 Print - Benzinga

    Benzinga

    4 Key Takeaways From Disney's Q2 Print
    Benzinga
    Total cable and broadcast affiliate revenue rose 5.2 percent in the quarter, which exceeded the 4.5 percent the analyst was expecting. While overall subscriber erosion continued in the quarter and was down 3 percent from one year ago, the ramp of ...


    Google News

    RELATED ARTICLES
    Are You Being Ripped Off By Clickbank Merchants?
    I see affiliates from two perspectives.Firstly as an affiliate, I see myself as a business partner to those merchants that I promote.
    Promoting Affiliate Programs through Personal Recommendations
    Publishing articles online is a highly effective way to increase affiliate revenue. In the current marketing environment, it is increasingly important to differentiate yourself.
    Affiliate Programs... Whos Really Making The Money?
    There will be a million and one affiliates out there who will tell you that the affiliate program they promote is going to be the best one for you.But have you considered who is really making the money and who gains the most out of affiliate programs.
    Online Affiliate Programs - 6 Must Read Reasons to Join Them
    You must have been exposed to the online hype, and the fact is starting an online business is a great way to make an extra income. There are many ways to make money online, one of them, is joining online affiliate programs.
    Finding the Perfect Affiliate Program
    Finding a good affiliate program can be sometimes daunting and overwhelming task, but it doesn't have to be. Luckily the web is filled with excellent resources for identifying the best affiliate programs.
    How to Start Your Own Affiliate Program - Internet Marketing
    This is how most entrepreneurs become filthy stinking rich! EVEN Ebay has an affiliate program!The truth is its hard generating traffic on your own and if you want massive amounts of traffic this is the best way I know of. The great thing about creating your own affiliate program is you don't have to pay a cent until one of your affiliates makes a sale.
    Top 7 Affiliate Marketing Tips for Newbies
    When a newbie begins an online business, the temptation can be high to join most any affiliate program they see in the hopes of making extra money. Given the amount of products and services that newbie get presented with, and since newbie have a burning desire to make money fast, it is easy to see how the online newbie can get lured into joining a lot of affiliate programs without knowing if they should join them or not.
    Basics of Affiliate Marketing
    Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever "clicked thru" one site to order something from another, the first site probably received a portion of the sale.
    10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program
    1. Develop credible, benefit rich ad copy, along with a well designed site to increase your sign ups, and also your affiliates' conversion rates.
    A Unique Opportunity For Affiliate Recruiters
    If you're a webmaster, web publisher, or web merchant, chances are you have already come across the concept of affiliate marketing.As online joint venture partnerships, affiliate programs allows both content publishers and web merchants to maximize their online profits by working with each other.
    Affiliate Programs - Are They A Business For You?
    Many people look at affiliate programs as one of the easiest and best ways to start a profitable online business. The reasons for this are you don't have to worry about having your own product, collecting the money, shipping, or customer service.
    Adsense: How to Make Money With Ads by Google
    The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.
    What Was I Thinking
    I often wonder what I was thinking by joining an affiliate program and starting a home business on the Internet. I started up not knowing a single thing about affiliate programs, I didn't even recognize the term.
    Affiliate Program Marketing: 10 Significant Sharp Ways To Increase Your Affiliate Commissions
    Millions of people sign up for affiliate programs, but have no clue on how to promote and market them effectively to generate piles of cash.Below are 10 significant sharp ways to start generating a lot of sales and commissions, starting now:1.
    Your Home Based Affiliate Marketing Business
    Did you know that you can make money on the internet without ever selling anything? There are very few home based business opportunities that are easier or cost less than affiliate marketing. There are businesses and people earning thousands of dollars each year doing affiliate marketing.
    Making Money with Affiliate Programs - Part III
    Whether you are a newbie to Internet or a proud owner of a website, affiliate programs are great opportunities for you to make money online. It is an interesting concept that allows affiliates to develop a source of income and the program owners to sell their products more effectively.
    Super Affiliate Strategies To Boost Your Click Through Rates
    If you are an affiliate I don't need to tell you that it's not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it's not your product or service.
    Affiliate Marketing - Ten Excellent Reasons Why You Should Do It
    There are many opportunities to make money working on the Internet. Becoming an affiliate marketer is a great way of having your own online business.
    8 Ways To Increase Your Affiliate Commission
    Here are 8 easy ways to boost your affiliate income:1) Collect your visitor email addresses by providing free reports.Offer a free report to your visitor.
    6 Things to Increase Your Affiliate Income
    So you've signed up for affiliate programs, posted links around the net but you're still only making pocket change? Wonder what others are doing that you aren't? Below you will find 6 things that every affiliate marketer needs to increase their income.#1 - Your own Website:Build a website to promote the product.

    home | site map
    © 2006