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How To Create Your Own Successful And Profitable Affiliate Program



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Most of the truly successful marketers have three competitive advantages :

Step #1 - Three Affiliate Program Opportunities

Step #2 - The Top Ten Features Of A Good Affiliate Program

  • It delivers consistent sales for Affiliates, by marketing products with high consumer benefits.

  • It operates on a Leveraged I'ncome Pay structure, which extends a number of levels deep.

  • It operates on a Residual I'ncome Pay structure giving Affiliates repeat I'ncome.

  • A good program has high quality marketing tools and incentives for the Affiliates.

  • It pays out big percentages of the sale to the Affiliates and it pays promptly

  • The administration function tracks and corrects affiliate issues quickly, and effectively.

  • A good program trains and supports Affiliates enthusiastically.

  • It offers Affiliates complimentary, high value, front and back end products for promotion.

  • It handles all end customer care issues.

    10) A good program constantly tests new ideas to support and strengthen ties with affiliates and end customers alike.

    Step #3 - "Own Product Affiliate Program"

    Most people join an Affiliate Program on the strength and reliability of its compensation plan.

    * Compensation Structure Planning :

    * Marketing Plans

    Develop high quality graphical links that Affiliates can use on their own websites to point to your program. These include

    Write e-courses coaching your Affiliates on what works best in promoting your products and services.

    Do not make the mistake of thinking that when they sign up the whole thing will run on autopilot.

    * Legal Issues

    Consult professional, qualified lawyers to help you draw up your program terms and conditions before you go to market. The upfront cost involved may save you greater expense in the future.

    Step #4 - Resell and Master Rights Product Affiliate Programs

    An Affiliate Program without your own products is possible, but use caution - it is less likely to be a huge earner, than one promoting your own stable of products.

    Why would anyone join an Affiliate Program to promote a resell or master rights product, that they could buy and sell earning 100% of the profits ?

    The answer is reduced effort, time and money.

    An Affiliate Program for resell or master rights products saves the affiliate from having to buy, process, add value to and give customer service to the resell rights product.

    It becomes an easy I'ncome stream that people may want to join.

    The trick in this situation is to

    Remember caution - Do not spend huge sums setting up this type of program because the "Return on Investment" is likely to be low.

    Step #5 - Mini Joint Venture

    JV partners bring "something with them, to the party" - This might be funding, a huge opt-in list, a product or service, or ideas.

    Affiliate partners on the other hand, bring only their desire to promote your products and services.

    However, the practical day to day administration of the two types of programs is very similar.

    For instance:

    JV's and Affiliate programs are different, but only in small details. Treat them with similar care.

    Step #6 - Affiliate Program Automation

    Quality tools are indispensable for Affiliate Program Automation

    Step #7 - In a Nutshell

    This may seem daunting at first reading, but in reality setting up an Affiliate Program is straightforward.

    The blue print is :

    Relevant Resources

    Affiliate Program Setup Scripts

    Affiliate Program Administration Tools

    Sequential Autoresponders

    VoIP - Cheap Live Communicators

    Wealth Creation Strategies - F'REE 10 part e-Course

    Affiliate Programs - An example Promotion Template

    (c) 2004 Charles Kangethe

    About The Author

    Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

    charles@simplyeasier.com

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