|Affiliate Revenue Information|
How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams
If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"
Now, you and I both know this question isn't totally relevant, even if you provide services like I do. Because it doesn't really matter how much I charge per hour. What the client really wants to know is, "How much is this going to cost me?"
But they don't want to pay some astronomical hourly fee, either. They want to feel like you put some effort into their work.
So what you really need to know is, "How much is it worth to this client to have this problem solved?"
Sure, I could quote an hourly rate. But usually I don't. They'd be shocked. Because I've been doing what I do for about 30 years, so I can often write a brochure in "record time," which wouldn't pay me enough to stay in business.
So I don't charge an hourly rate. I charge for my "smarts" -- my knowledge and experience. And if the project rate is within the client's budget, they're willing to pay it.
But how'd you like to get out of the piecework business altogether? I know I would!
That's why lots of people take the risk of commissioned sales. That is, they sell something and then get paid a commission--no salary. And some programs, like Mary Kay, are two-tier commissioned sales--meaning you get commissions on what YOU sell AND you get commissions on what your "downline" sales force sells.
So you and your underlings go out and beat the pavement, looking for new and returning customers to sell makeup to. You also keep your eye out for more sales reps who want to join your team, too. You'd never think of advertising your product in the newspaper, would you? No, because Mary Kay is direct sales.
Well, the online world of marketing has taken this a little farther. It's called affiliate sales.
Some programs pay one-tier and some pay two-tier commissions. It's basically the same as Mary Kay. But what's different is that usually you're being paid for "electrons" instead of makeup.
Someone writes an ebook that you decide to sell for them through your website. You put it up in your store, and then you forget it. Every once in awhile, someone buys it and you get a commission. Maybe you've recruited others through your affiliate link to sell the same product. They put it up on their website and make sales. You get a commission every time you sell the product AND every time your downline affiliate sells the product.
AND you have the option to advertise the product using pay- per-click campaigns on Google and Overture (and other places). You write such a good ad that tons of people click on it and visit your website. Because you have such a terrific sales page for the product, let's say that half the people buy it when they visit.
Now you're cookin'!
You also improve your search engine rankings--meaning you do all the right things and every time someone searches on your keywords, you come up on the FIRST PAGE of search results. So more people visit your website.
And while they're there, they might buy something or not. Or, they might see a Google ad that interests them and click off to someone else's site.
You got it! You make money on that, too! And after awhile, your website becomes your product.
Now you want to add more revenue streams to your business (firing every difficult client you have and replacing that revenue with something else...wouldn't that be great?!!?). So you write your own ebooks or nifty little software product that you can sell the same way you sell other people's electronic products, as well as through an ezine. But this time YOU KEEP ALL THE MONEY. Because it's your product.
Unless, of course, you recruit affiliates to sell your product for you. And who wouldn't? It gets your product out to LOTS more people. So you have to pay them 40% of the sales price. What does it cost you? Zip. Zero. Nada. It's just electrons.
You did all the work up front, so you can collect the money over and over and over as sales are made.
THAT'S PASSIVE INC0ME!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.
Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.
CBS and Viacom Merger Discussions Set to Accelerate, but Valuation Remains a Big Hurdle
But the bigger question that remains is how to value the lower-profile channels in the Viacom group that will undoubtedly continue to lose affiliate revenue as the pay-TV channel universe thins out and distributors emphasize smaller channel packages at ...
Shentel's fiber contracts drive up Q4 wireline revenues to $20.7M
For the year, Shentel reported total fiber lease revenues of $52.3 million with $30.1 million in affiliate revenue and $22.2 million in non-affiliate revenue. However, new external fiber lease contracts, which have terms that range from 36 to 120 ...
Editor's Corner—Can ESPN's new boss save the struggling sports network?
During the latest quarter, Disney's total media networks' affiliate revenue rose 4% thanks to higher affiliate revenue. But that gain was curtailed somewhat by a 3-point decline impact stemming from a decrease in subscribers. As WSJ points out, the ...
ESPN Streaming Service Coming This Spring for $4.99
ESPN's new boss is Jimmy Pitaro, a longtime Disney executive
James Pitaro Named President of ESPN and Co-Chair, Disney Media Networks
How Disney's Media Networks Performed in Fiscal 1Q18
The Walt Disney Company (DIS) has been facing declines in its Media Networks segment, which contributes a significant portion of the company's business. Media Networks posted revenue of $6.2 billion in fiscal 1Q18, almost flat compared to its YoY (year ...
Financial Newsletter - Zacks
The Walt Disney Company - DIS - Stock Price Today - Zacks
Top 10 Hedge Funds Holding DIS - Slide 1 of 10 - Holdings Channel
Here are Morgan Stanley's top 10 stock picks - MarketWatch
With major U.S. stock indexes within striking distance of records, are there any stocks that have further room to grow?
Viacom Soars on Affiliate Revenue Forecast
Viacom said it expects fourth quarter ad revenue to be positive and estimated affiliate revenue will decline in the low-to-mid single digit percentages for the full year. It had earlier predicted mid-single digit percentage declines. The gains come ...
Dennis is on track to make $83 million from selling cars online this year
British magazine publisher Dennis is quietly building an e-commerce empire, and not through affiliate revenue — through online car sales. The publisher generated $43 million (£31 million) in 2017 from selling used and new cars via its site Buyacar.co ...
Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom Shares Slide After Mixed Q4 Earnings Report ... - Deadline
Viacom's US Revenue Lags Amid Declines in Cable Subscribers
Paramount parent Viacom expects decline in revenue
Google Chases Revenue From Product Search Results with 'Shopping Actions' Program
Amazon has built a global tech empire on the back of e-commerce. But people are more likely to search for a product first on Google before going to Amazon to purchase it. Now Google wants to grab a slice of this lucrative pie and play the middleman ...
|home | site map|