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How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams



AliExpress by Alibaba.com


If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"

Now, you and I both know this question isn't totally relevant, even if you provide services like I do. Because it doesn't really matter how much I charge per hour. What the client really wants to know is, "How much is this going to cost me?"

But they don't want to pay some astronomical hourly fee, either. They want to feel like you put some effort into their work.

So what you really need to know is, "How much is it worth to this client to have this problem solved?"

Sure, I could quote an hourly rate. But usually I don't. They'd be shocked. Because I've been doing what I do for about 30 years, so I can often write a brochure in "record time," which wouldn't pay me enough to stay in business.

So I don't charge an hourly rate. I charge for my "smarts" -- my knowledge and experience. And if the project rate is within the client's budget, they're willing to pay it.

But how'd you like to get out of the piecework business altogether? I know I would!

That's why lots of people take the risk of commissioned sales. That is, they sell something and then get paid a commission--no salary. And some programs, like Mary Kay, are two-tier commissioned sales--meaning you get commissions on what YOU sell AND you get commissions on what your "downline" sales force sells.

So you and your underlings go out and beat the pavement, looking for new and returning customers to sell makeup to. You also keep your eye out for more sales reps who want to join your team, too. You'd never think of advertising your product in the newspaper, would you? No, because Mary Kay is direct sales.

Well, the online world of marketing has taken this a little farther. It's called affiliate sales.

Some programs pay one-tier and some pay two-tier commissions. It's basically the same as Mary Kay. But what's different is that usually you're being paid for "electrons" instead of makeup.

Someone writes an ebook that you decide to sell for them through your website. You put it up in your store, and then you forget it. Every once in awhile, someone buys it and you get a commission. Maybe you've recruited others through your affiliate link to sell the same product. They put it up on their website and make sales. You get a commission every time you sell the product AND every time your downline affiliate sells the product.

AND you have the option to advertise the product using pay- per-click campaigns on Google and Overture (and other places). You write such a good ad that tons of people click on it and visit your website. Because you have such a terrific sales page for the product, let's say that half the people buy it when they visit.

Now you're cookin'!

You also improve your search engine rankings--meaning you do all the right things and every time someone searches on your keywords, you come up on the FIRST PAGE of search results. So more people visit your website.

And while they're there, they might buy something or not. Or, they might see a Google ad that interests them and click off to someone else's site.

You got it! You make money on that, too! And after awhile, your website becomes your product.

Now you want to add more revenue streams to your business (firing every difficult client you have and replacing that revenue with something else...wouldn't that be great?!!?). So you write your own ebooks or nifty little software product that you can sell the same way you sell other people's electronic products, as well as through an ezine. But this time YOU KEEP ALL THE MONEY. Because it's your product.

Unless, of course, you recruit affiliates to sell your product for you. And who wouldn't? It gets your product out to LOTS more people. So you have to pay them 40% of the sales price. What does it cost you? Zip. Zero. Nada. It's just electrons.

You did all the work up front, so you can collect the money over and over and over as sales are made.

THAT'S PASSIVE INC0ME!

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.

AliExpress by Alibaba.com


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Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


Publishers say affiliates generate more revenue than other types of marketing - ZDNet
Publishers say affiliates generate more revenue than other types of marketing  ZDNet

A recent survey points to a bright future for affiliate marketing and social engagement.


Viacom Earnings Beat Estimates, Film Unit Loss Narrows - Hollywood Reporter
Viacom Earnings Beat Estimates, Film Unit Loss Narrows  Hollywood Reporter

Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.


‘UMUC is not like everybody else’: Tensions flare over school’s direction - Washington Post
‘UMUC is not like everybody else’: Tensions flare over school’s direction  Washington Post

Faculty and administrators are caught between traditional notions of learning and evolving online education.


BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


Apple is killing its App Store affiliate program - Mashable
Apple is killing its App Store affiliate program  Mashable

Apple has announced it is ending its affiliate program for iOS apps, Mac apps, and in-app purchases.


How The Knot uses content to grow consumer revenue three ways - Digiday
How The Knot uses content to grow consumer revenue three ways  Digiday

Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees - Variety
CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees  Variety

CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...


New York races to pass the Mobile Wagering Bill - AffiliateINSIDER
New York races to pass the Mobile Wagering Bill  AffiliateINSIDER

The New York mobile wagering bill has taken a huge leap forward in recent days after receiving green light from the state's Senate, but, the progression ma.


Disney earnings decrease in second quarter but top Wall Street estimates - Los Angeles Times
Disney earnings decrease in second quarter but top Wall Street estimates  Los Angeles Times

Walt Disney Co.'s earnings topped Wall Street estimates for the fiscal second quarter, according to numbers released Wednesday, despite a 13% dip in profit ...


IAC-owned publishing company Dotdash grew revenue by 44 percent last year - TechCrunch
IAC-owned publishing company Dotdash grew revenue by 44 percent last year  TechCrunch

Holding company IAC just released its fourth quarter earnings report, which includes positive numbers for Dotdash, the rebranded company formerly known as ...


Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money - Tubefilter
Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money  Tubefilter

Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.


eBay Cuts Back on Affiliate Marketing - EcommerceBytes
eBay Cuts Back on Affiliate Marketing  EcommerceBytes

eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


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