Affiliate Revenue Information

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Affiliate Program As It Should Be



AliExpress by Alibaba.com


Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.

For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.

Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.

Today we are going to speak about latter instrument of gaining exposure you deserve.

Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.

In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.

Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.

The dilemma of joining affiliate programs

The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.

In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.

Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!

That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.

Setting up partner program

Every partner program you will create or setup should have, at least, basic must-have features:

  • Database driven registration of affiliates.

  • Tracking affiliate sales in order to count commission.

  • Admin control panel to support affiliates and track their sales.

    There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".

    The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.

    Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.

    The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.

    Having your own affiliate program in place enables you to expand your market boundaries exponentially.

    About The Author

    Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper.

    info@asbone.com

    AliExpress by Alibaba.com


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    Potential Viacom channels being dropped from DirecTV could have a major multibillion-dollar effect on the network group in terms of advertising and afffiliate ...


    7 Long-Lasting Liquid Lipsticks For That Flawless Look - NDTV
    7 Long-Lasting Liquid Lipsticks For That Flawless Look  NDTV

    The Swirlster Picks team writes about stuff we think you'll like. Swirlster has affiliate partnerships, so we get a share of the revenue from your purchase.


    Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
    Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

    Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


    Not Measuring Mobile In Affiliate Marketing? It's Time To Start - Forbes
    Not Measuring Mobile In Affiliate Marketing? It's Time To Start  Forbes

    Mobile advertising is measured as aggressively as desktop inventory. Except in affiliate marketing, where many brands are likely missing out on millions in ...


    BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
    BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

    BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


    Skimlinks launches automated affiliate links for AMP - MarTech Today
    Skimlinks launches automated affiliate links for AMP  MarTech Today

    London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile ...


    Viacom Earnings Beat Estimates, Film Unit Loss Narrows - Hollywood Reporter
    Viacom Earnings Beat Estimates, Film Unit Loss Narrows  Hollywood Reporter

    Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.


    Sinclair Broadcast boosts revenue in first quarter but misses earnings estimates - Baltimore Sun
    Sinclair Broadcast boosts revenue in first quarter but misses earnings estimates  Baltimore Sun

    Sinclair Broadcast Group boosted revenue in the first quarter of 2019 thanks to strength in its digital and distribution businesses, but missed Wall Street's ...


    Affiliate Marketing Talent Gap Stifling Industry 03/12/2019 - MediaPost Communications
    Affiliate Marketing Talent Gap Stifling Industry 03/12/2019  MediaPost Communications

    Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for ...


    eBay Cuts Back on Affiliate Marketing - EcommerceBytes
    eBay Cuts Back on Affiliate Marketing  EcommerceBytes

    eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


    How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings - Forbes
    How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings  Forbes

    Three years ago Acceleration Partners found that it was being pulled in too many directions. But cutting back the services it offered and focusing on its core ...


    Previous article 17 Jul Just How Far Ahead Is Alibaba in China's e-Commerce Market? - Market Realist
    Previous article 17 Jul Just How Far Ahead Is Alibaba in China's e-Commerce Market?  Market Realist

    Alibaba has dominated China's e-commerce market and now wants to conquer other markets in pursuit of new growth drivers.


    FOX Q3 Earnings Up Y/Y, Strong Television Aids Revenue Growth - Yahoo Finance
    FOX Q3 Earnings Up Y/Y, Strong Television Aids Revenue Growth  Yahoo Finance

    Fox Corporation FOX reported third-quarter fiscal 2019 adjusted earnings of 76 cents per share that increased 2.7% year over year. Revenues were up 11.7% ...


    Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019 - MediaPost Communications
    Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019  MediaPost Communications

    Dotdash revenue increased 32% in the 2018 fourth quarter year-over-year to $40.2 million, “due to strong advertising growth across several verticals… as well ...


    Affiliate Marketing 101 - Business 2 Community
    Affiliate Marketing 101  Business 2 Community

    Affiliate marketing can be described as outsourced marketing. It's a process that involves you hiring a third party who is compensated for bringing business to ...


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