Affiliate Revenue Information

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Affiliate Income Optimization



AliExpress by Alibaba.com


In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type http://www.microsoft.com into my browser.

Apparently, that's not what everyone does. Here are some other examples from Overture: eBay - over 7 million searches, Google - over 9 million searches, Amazon - Over 800 thousand searches (OK, lots will be for the river or the forest but still ...), PayPal over 340 thousand searches and so on. Considering that Overture has only about 5% of the search engine market, you can see that there are millions and millions of people who actually use search engines to find sites when they could just type the name in their browser and slap a .com on the end.

Now, on to the good stuff. Of those companies that I mentioned, all but Google have an affiliate program. For example, PayPal pays $5.00 for every person who signs up. 340 000 x $5.00= $1 700 000. Interesting!

So, what can we do to make the most of this opportunity? Well, it's easier than you would think. Obviously, trying to get traffic from people searching for eBay or PayPal would be very difficult but there are literally thousands of other companies that people search for. For example, I just checked the three best known British sports betting companies - about 20 000 searches are made each month on Overture for these companies.

I have noticed that without any effort whatsoever, I am actually getting a lot of traffic from people searching for company names and script names. This is because they are listed in my Affiliate and Script directories. An example of the process is - people search for a particular merchant, come to my affiliate directory and click on the link to get to the merchant. Therefore, even though they have no interest in the affiliate program, I'm making money just by linking to merchants who's content is completely unrelated to mine.

Remember, this is without even trying. When I do try, I'm getting even more traffic. For example, I have a review of the FastClick ad network on my site. I get 10+ visitors each day from people searching for phrases that include the word fastclick. That's 300+ visitors per month, 15 000 per year. As you could imagine, due to the fact that FastClick pay a lifetime 5% commission on referred earnings, this is quite lucrative.

So, what do you need to do? Well, you probably already use affiliate programs in some form on your site - either as a major source of revenue or to make "backend" sales. I went for years just linking to them with banners, buttons and text links. The odd short recommendation here and there proved to be the best way to get the most out of them.

The problem, from a search engine perspective, is that just linking to them from your site will generally not get your page up high in the search engine rankings. A link to merchant "Acme Corp." just blends in to the text on your page and is assigned no real relevance. Therefore, you should put up an individual page on your site for each merchant that you are an affiliate of. This page could just be a review of the products or services that they offer.

Just the fact that you have a content rich page about a specific merchant will almost automatically get you traffic from the search engines (once you are listed). The main point is "content rich". Also, write it yourself, do not copy content from the merchants site. Why? Well, even if they let you copy their content (lots do), Google has ways of finding duplicate content. In fact, they will usually ban the page that they believe is less important if two have the same information on them. So, write it yourself.

Remember that if the merchant sells products that have gained recognition from the public, make sure you list their products.

If you already have a successful site, the search engines will actually view your "review" of a merchant as being important and it is no harder to get that page in to the top 10 listings than it is for any other page on your site.

Often, the difference between doing well and being truly successful online is just the ability to grab opportunities when they appear. You could find that spending just 10 minutes to set up a couple of new pages on your site could actually result in thousands of dollars in extra income each year.

Remember, there are close to 600 million queries made on search engines each day - this is an opportunity! Don't let it pass you by.

About The Author

Sean Burns is the author of the eBook Rankings Revealed which gives you a step by step guide to obtaining top 10 rankings on the major search engines - http://www.webmastersreference.com/rankings_revealed

AliExpress by Alibaba.com


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Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue - Digiday

Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue
Digiday
As customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming an increasingly appealing solution for retailers to drive traffic to their sites with ...


Amazon oneTag – Using it to Earn More Affiliate Revenue? - Search Engine Journal

Search Engine Journal

Amazon oneTag – Using it to Earn More Affiliate Revenue?
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Some time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn't a new program. But if you haven't heard of it, you may profit from learning more about oneTag. Amazon ...


Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints - Wall Street Journal

Wall Street Journal

Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints
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BuzzFeed, for example, recently launched a product review site to capitalize on affiliate revenue sales, and its news division has begun asking readers to chip in with donations. In August, Vox Media announced internally a reorganization of its ...


New NAD Decision Addresses Affiliate Links - Ad Law Access

New NAD Decision Addresses Affiliate Links
Ad Law Access
Firsts, the content was created by writers who did not know whether or not the company would receive any affiliate revenue based on purchases of the recommended products. Second, neither the retailers nor the brands mentioned in the guides had any ...


InStyle Partners With Amazon For Ecommerce, Reader's Choice Awards - MediaPost Communications

MediaPost Communications

InStyle Partners With Amazon For Ecommerce, Reader's Choice Awards
MediaPost Communications
β€œThe millions of women who come to InStyle every day don't just want to be inspired to buy, they expect automated commerce. That's modern shopping,” said Laure Frerer-Schmidt, publisher of InStyle. To meet this expectation, InStylehas partnered with ...


BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says - MediaPost Communications

BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
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... and want to ensure that the editorial content you're sponsoring or advertising against is not treated as your advertising, especially if you're providing affiliate revenue to a publisher, make sure to implement policies and practices that ...

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MainStem, Inc. Continues Expansion in the Ancillary Cannabis Supply Industry and Prepares for Merida-Led Series C ... - Business Wire (press release)

Business Wire (press release)

MainStem, Inc. Continues Expansion in the Ancillary Cannabis Supply Industry and Prepares for Merida-Led Series C ...
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Viacom Soars on Affiliate Revenue Forecast - Multichannel News

Multichannel News

Viacom Soars on Affiliate Revenue Forecast
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On a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, Viacom stock soared Thursday after the programmer increased its forecasts for ...


Viacom forecasts growth rebound in US ad sales, affiliate revenue - Reuters

Reuters

Viacom forecasts growth rebound in US ad sales, affiliate revenue
Reuters
Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
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If Editorial Content Includes Affiliate Links, Is It An Ad? - Law360

Law360

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