|Affiliate Revenue Information|
Affiliate Product Landing Pages - Three Tactics That Sell
As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.
An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.
One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.
A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.
Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of affiliate products and services.
However, the reader should note that no particular order of effectivenes is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.
Landing Page #1 - The Product Review
This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.
Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."
For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different affiliate product to promote.
Landing Page #2 - The Pre-Sell
This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the affiliate product or service as a solution.
It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.
A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader. There should be no hard sell or call to action other than asking her to "Click This Link to Learn More."
Landing Page #3 - The Forced Opt-In
This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be immediately redirected to the main salespage after she signs up.
Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.
Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.
Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.
No Hype - No Bull - No Pie In The Sky!
Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny: http://DanBCauthron.Com
'Mission Impossible' powers Viacom results beat
Viacom said worldwide affiliate revenue was $1.19 billion, beating estimates of $1.17 billion, according to data from Refinitiv. Total consolidated revenue in the fourth quarter ended Sept. 30 also rose 5 percent to $3.49 billion from $3.32 billion a ...
Viacom Revenue Hits $3.49 Billion in Q4 Driven By Double-Digit Gains at Paramount
Viacom Expects Revenue Growth in 2019
Viacom Reports Strong Fourth Quarter and Full Year Results
What Happened in the Stock Market Today -- The Motley Fool
On an up-and-down day for stocks, NVIDIA tumbled after a disappointing quarter, but Viacom reported revenue and profit growth.
What Happened in the Stock Market Today - Nasdaq.com
What To Expect From Disney's Q4 Earnings
Disney's Media Networks revenue for the third quarter grew 5% y-o-y to $6.1 billion, driven by growth in affiliate revenue, offset by a decline in advertising revenues. The segment's operating income declined 1% y-o-y, as higher results at Broadcasting ...
Broadcasting & Cable
Disney Earnings Jump Despite Cable Network Unit Decline
Broadcasting & Cable
The decline was caused by the consolidation of BAMTech, which had an operating loss. Disney Channel and Freeform had increases in operating income, the company said. ESPN was flat as affiliate revenue growth was offset by higher programming and ...
Black Friday & Cyber Monday Photography Deals 2018
'Tis the season to keep late-stage capitalism afloat for at least a few more weeks by purchasing the latest photography gear at steeply discounted prices (while keeping PDN afloat with all that sweet, sweet affiliate revenue). We've created a running ...
Disney's Broadcast, Cable Units Record Revenue Hikes
ESPN revenues were comparable to the prior-year quarter, with gains on affiliate revenue growth. At the same time, that network recorded lower advertising revenue. Broadcasting -- its TV networks and TV stations -- witnessed 21% more revenues to $1.8 ...
Disney's media network revenues rise despite BAMTech, Hulu losses
Here's what every major analyst said about Disney's earnings and its new streaming service
Disney reveals SVOD details, reports 12% Q4 revenue hike
Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue
As customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming an increasingly appealing solution for retailers to drive traffic to their sites with ...
Disney Caps Off a Solid Year With a Strong Quarter
Results at ESPN were approximately flat with the year-ago quarter, which isn't a bad showing given the challenges presented by the changing consumer media environment. Affiliate revenue grew due to contractual rate increases, but it was partially ...
The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2018
Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y
The Walt Disney Company - DIS - Stock Price Today - Zacks
Disney Shares Rise After Big Q4 Earnings, Sales Beat
Operating income increased $150 million to $379 million, due to higher program sales and affiliate revenue growth. Media Networks revenues rose 9 percent to $6.0 billion. Results at ESPN were comparable to the prior-year quarter as affiliate revenue ...
Disney Smashes Earnings Expectations Ahead of Fox Acquisition
DIS Analyst Opinion | Analyst Estimates | Walt Disney Company (The) Stock - Yahoo Finance
|home | site map|