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Affiliate Product Landing Pages - Three Tactics That Sell



AliExpress by Alibaba.com


As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.

An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.

One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.

A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.

Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of affiliate products and services.

However, the reader should note that no particular order of effectivenes is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.

Landing Page #1 - The Product Review

This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.

Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."

For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different affiliate product to promote.

Landing Page #2 - The Pre-Sell

This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the affiliate product or service as a solution.

It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.

A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader. There should be no hard sell or call to action other than asking her to "Click This Link to Learn More."

Landing Page #3 - The Forced Opt-In

This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be immediately redirected to the main salespage after she signs up.

Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.

Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.

Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

No Hype - No Bull - No Pie In The Sky!

Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny: http://DanBCauthron.Com

AliExpress by Alibaba.com


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Disney earnings decrease in second quarter but top Wall Street estimates - Los Angeles Times
Disney earnings decrease in second quarter but top Wall Street estimates  Los Angeles Times

Walt Disney Co.'s earnings topped Wall Street estimates for the fiscal second quarter, according to numbers released Wednesday, despite a 13% dip in profit ...


8 Reasons Why Small Businesses Should Use Affiliate Marketing - Business.com
8 Reasons Why Small Businesses Should Use Affiliate Marketing  Business.com

Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business.


Top 10 Affiliate Programs to Increase Your Revenue in 2018 - Business 2 Community
Top 10 Affiliate Programs to Increase Your Revenue in 2018  Business 2 Community

If you're either in the business of e-commerce or lead generation and you're not taking advantage of affiliate marketing, you're missing out on one of the best ...


First Trust Energy Infrastructure Fund Declares its Monthly Common Share Distribution of $0.11 Per Share for October - Business Wire
First Trust Energy Infrastructure Fund Declares its Monthly Common Share Distribution of $0.11 Per Share for October  Business Wire

WHEATON, Ill.--(BUSINESS WIRE)--First Trust Energy Infrastructure Fund (the "Fund") (NYSE: FIF) has declared the Fund's regularly scheduled monthly ...


Partnerize Recognized with the Pinnacle Award for Best Affiliate Marketing Innovation - GlobeNewswire
Partnerize Recognized with the Pinnacle Award for Best Affiliate Marketing Innovation  GlobeNewswire

SAN FRANCISCO, Aug. 14, 2019 (GLOBE NEWSWIRE) -- Partnerize, a leading partner automation solution for global brands, today announced that its platform ...


Critical Analysis: NexPoint Residential Trust (NYSE:NXRT) and MFA FINL INC/SH (NYSE:MFA) - TechNewsObserver
Critical Analysis: NexPoint Residential Trust (NYSE:NXRT) and MFA FINL INC/SH (NYSE:MFA)  TechNewsObserver

NexPoint Residential Trust (NYSE:NXRT) and MFA FINL INC/SH (NYSE:MFA) are both finance companies, but which is the better business? We will compare ...


Partnerize Wins Digiday Technology Award for Affiliate Marketing - Yahoo Finance
Partnerize Wins Digiday Technology Award for Affiliate Marketing  Yahoo Finance

Partnerize Partner Automation Platform honored as the best affiliate platform for advertisers or publishers looking to drive their affiliate revenues.


How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio: - Folio Magazine
How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio:  Folio Magazine

To grow beyond its core channels, the Condé Nast brand is leveraging its best asset: *content*.


Cars.com Reports Fourth Quarter and Full Year 2018 Results - Cars.com News
Cars.com Reports Fourth Quarter and Full Year 2018 Results  Cars.com News

Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading digital automotive marketplace, today released its financial results for the fourth quarter ...


Skimlinks launches automated affiliate links for AMP - MarTech Today
Skimlinks launches automated affiliate links for AMP  MarTech Today

London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile ...


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