|Affiliate Revenue Information|
Affiliate Product Landing Pages - Three Tactics That Sell
As competition within the online affiliate sales arena rises to a fierce boil, affiliate sellers expecting any degree of success must first find effective methods to set themselves apart from the crowd.
An uninitiated affiliate may expect to make sales simply by placing a referral link on his website, or by distributing the link in an email. On the other hand, a seasoned affiliate seller knows that a unique marketing twist of one sort or another must be built into the campaign for a satisfying profit to be realized.
One tested and proven method is to develop a unique landing webpage for each and every affiliate campaign engaged.
A landing page is nothing more than a proprietary webpage owned by the affiliate seller, hosted on his website, and and located at a URL within that domain. A well developed landing page will not only contain the actual affiliate referral link, but will also serve as an introduction to the product or service being offered, and will warm the customer prior to directing her to the main sales page.
Here we present three types of affiliate landing pages that have been proven effective in promoting a broad range of affiliate products and services.
However, the reader should note that no particular order of effectivenes is presented here. Determining the best type of landing page for a particular affiliate campaign will be a matter of careful consideration and diligent testing.
Landing Page #1 - The Product Review
This style of page takes the form of a factual and objective report, and should be completely free of any wording that attempts to sell. Direct experience with the product is a must, as the writer will be providing her or his own first hand observations regarding the benefits and problems that arise while actually putting the product or service to use.
Typically, a single product is reviewed for the sake of simplicity. Yet some successful landing pages do feature reviews of multiple products within a given category. In this case, each individual product should be rated by means of an easy to understand system, ie. one to five "stars."
For the sake of credibility, the product review must reveal both positive and negative product attributes. Still, the positive factors should firmly overshadow the negative in a realistic and honest sense. If not, look for a different affiliate product to promote.
Landing Page #2 - The Pre-Sell
This tactic has also been referred to as the "soft sell." The content here can borrow some of the effects of the product review method, but should be more directed overall toward defining a problem and offering the affiliate product or service as a solution.
It is advisable to carefully examine the main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance the reader's understanding.
A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm the reader. There should be no hard sell or call to action other than asking her to "Click This Link to Learn More."
Landing Page #3 - The Forced Opt-In
This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve the problem, and an autoresponder opt-in box. The prospect can be immediately redirected to the main salespage after she signs up.
Experienced affiliate marketers have varying opinions as to the effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.
Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using the forced opt-in page and at least one other landing page configuration.
Regardless of either view, the forced opt-in tactic will enable the affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.
No Hype - No Bull - No Pie In The Sky!
Dan B. Cauthron tells it like it really is, and shares 30+ years of direct marketing wisdom. Entrance to his member's only website will never cost you a penny: http://DanBCauthron.Com
Shentel's fiber contracts drive up Q4 wireline revenues to $20.7M
For the year, Shentel reported total fiber lease revenues of $52.3 million with $30.1 million in affiliate revenue and $22.2 million in non-affiliate revenue. However, new external fiber lease contracts, which have terms that range from 36 to 120 ...
Editor's Corner—Can ESPN's new boss save the struggling sports network?
During the latest quarter, Disney's total media networks' affiliate revenue rose 4% thanks to higher affiliate revenue. But that gain was curtailed somewhat by a 3-point decline impact stemming from a decrease in subscribers. As WSJ points out, the ...
ESPN Streaming Service Coming This Spring for $4.99
ESPN's new boss is Jimmy Pitaro, a longtime Disney executive
James Pitaro Named President of ESPN and Co-Chair, Disney Media Networks
How Disney's Media Networks Performed in Fiscal 1Q18
The Walt Disney Company (DIS) has been facing declines in its Media Networks segment, which contributes a significant portion of the company's business. Media Networks posted revenue of $6.2 billion in fiscal 1Q18, almost flat compared to its YoY (year ...
Financial Newsletter - Zacks
The Walt Disney Company - DIS - Stock Price Today - Zacks
Top 10 Hedge Funds Holding DIS - Slide 1 of 10 - Holdings Channel
Here are Morgan Stanley's top 10 stock picks
A third Dow component also made the list, the consumer-discretionary giant Walt Disney Co. DIS, -0.36% Wilson's team said the company, which owns Pixar and the highly successful Marvel and Star Wars franchises, stood to benefit from the trend to over ...
10 Stocks Poised for a Spring Bounce
Walt Disney (DIS) may be a winner as consumers continually shift to over-the-top viewing, and it also benefits from affiliate revenue growth, as well as its parks and film division. It's also trading at a discount to the market. Barron's thinks Disney ...
Disney, Nickelodeon and Cartoon Network banking on virtual reality
Despite declines in traditional pay TV subscribers, cable networks at Turner, Disney and Viacom have for the most part been able to offset those declines with increases in affiliate revenue. But recent announcements from Nickelodeon, Cartoon Network ...
Dennis is on track to make $83 million from selling cars online this year
British magazine publisher Dennis is quietly building an e-commerce empire, and not through affiliate revenue — through online car sales. The publisher generated $43 million (£31 million) in 2017 from selling used and new cars via its site Buyacar.co ...
Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom Shares Slide After Mixed Q4 Earnings Report, Affiliate Weakness
Viacom's US Revenue Lags Amid Declines in Cable Subscribers
Viacom expects distributor revenue to drop in 2018; shares sink
Viacom Soars on Affiliate Revenue Forecast
Viacom said it expects fourth quarter ad revenue to be positive and estimated affiliate revenue will decline in the low-to-mid single digit percentages for the full year. It had earlier predicted mid-single digit percentage declines. The gains come ...
AMC Networks (AMCX) Q4 2017 Results - Earnings Call Transcript
The company has renamed the components of distribution revenue, where we formerly referred to affiliate revenue and non-affiliate revenue as components of distribution revenue. Beginning with the fourth quarter and going forward, we will now refer to ...
|home | site map|