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You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as "a mutually beneficial agreement to sell similar products or services to customers or prospects."

You approach another entrepreneur and ask them if they'll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you're looking for a j/v partner. Be sure to tell them you're looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You'll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you'd like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It's an excellent source for potential customers from newsletter subscriptions. It's an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven't. If his customers are satisfied with his product, then they'll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:

  • Offer to do all the work. You'll handle all the mailing, marketing documents, and product fulfilment.

  • Collect the customer money yourself and then send your j/v partner his cut for each sale.

  • Stress the fact that your partner will be "getting money for no work." This is a strong incentive for an entrepreneur to become your j/v partner.

  • You will deduct your mailing costs and other expenses first and then split the balance with the partner.

  • Always get your j/v partner to sign your letter agreeing to your terms.

  • Include an "exit clause." This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.

    By following these steps to a joint venture, you'll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

    And, most importantly, you'll increase your sales.

    About The Author

    Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to dcinfobiz@GetResponse.com

    AliExpress by Alibaba.com


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    Simple Affiliate Marketing Strategies to Supplement Your Income  Business 2 Community

    There's always more to do with the money you have on hand. It's even more apparent in a business setting. Budgets rule everything. If you blow your budget ...


    What To Expect From Disney's Q4 Earnings - Forbes
    What To Expect From Disney's Q4 Earnings  Forbes

    Disney (NYSE: DIS) is scheduled to announce its fiscal fourth quarter results on Thursday, November 8. In Q3, the company's earnings per share and revenues ...


    New NAD Decision Addresses Affiliate Links - Ad Law Access
    New NAD Decision Addresses Affiliate Links  Ad Law Access

    As part of its routine monitoring, the NAD requested substantiation for various statements that a BuzzFeed staff member had made about a moisturizer in one.


    Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
    Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

    Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


    Publishers say affiliates generate more revenue than other types of marketing - ZDNet
    Publishers say affiliates generate more revenue than other types of marketing  ZDNet

    A recent survey points to a bright future for affiliate marketing and social engagement.


    How programmatic auctions are creeping into publishers’ commerce links - Digiday
    How programmatic auctions are creeping into publishers’ commerce links  Digiday

    It was only a matter of time before publishers' commerce operations started to get a little more programmatic. Over the past year or so, a number of publishers, ...


    How does revenue work with YouTube, Twitch and Patreon - Polygon
    How does revenue work with YouTube, Twitch and Patreon  Polygon

    YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


    Not Measuring Mobile In Affiliate Marketing? It's Time To Start - Forbes
    Not Measuring Mobile In Affiliate Marketing? It's Time To Start  Forbes

    Mobile advertising is measured as aggressively as desktop inventory. Except in affiliate marketing, where many brands are likely missing out on millions in ...


    Best affiliate marketing programs of 2018 - TechRadar
    Best affiliate marketing programs of 2018  TechRadar

    Here are some great options for getting your website into the profit zone.


    Cable Sees Uptick In Affiliate Fees, Broadcast Retrans Still Strong 07/24/2018 - MediaPost Communications
    Cable Sees Uptick In Affiliate Fees, Broadcast Retrans Still Strong 07/24/2018  MediaPost Communications

    With national TV advertising remaining flat at best this year, analysts are concerned about lower affiliate revenues in the coming periods. MoffettNathanson ...


    Affiliate Marketing in 2018: What It Is and How You Can Get Started - Business 2 Community
    Affiliate Marketing in 2018: What It Is and How You Can Get Started  Business 2 Community

    Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing ...


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