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AliExpress by Alibaba.com


You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as "a mutually beneficial agreement to sell similar products or services to customers or prospects."

You approach another entrepreneur and ask them if they'll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you're looking for a j/v partner. Be sure to tell them you're looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You'll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you'd like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It's an excellent source for potential customers from newsletter subscriptions. It's an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven't. If his customers are satisfied with his product, then they'll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:

  • Offer to do all the work. You'll handle all the mailing, marketing documents, and product fulfilment.

  • Collect the customer money yourself and then send your j/v partner his cut for each sale.

  • Stress the fact that your partner will be "getting money for no work." This is a strong incentive for an entrepreneur to become your j/v partner.

  • You will deduct your mailing costs and other expenses first and then split the balance with the partner.

  • Always get your j/v partner to sign your letter agreeing to your terms.

  • Include an "exit clause." This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.

    By following these steps to a joint venture, you'll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

    And, most importantly, you'll increase your sales.

    About The Author

    Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to dcinfobiz@GetResponse.com

    AliExpress by Alibaba.com


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    Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money  Tubefilter

    Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.


    How to Kick-Start Your Affiliate Strategy in 2019 - PerformanceIN
    How to Kick-Start Your Affiliate Strategy in 2019  PerformanceIN

    All Inclusive Marketing CEO Sarah Bundy shares her top tips to kick start your affiliate marketing strategy in 2019.


    The New York Times is getting close to becoming a majority-digital company - Nieman Journalism Lab at Harvard
    The New York Times is getting close to becoming a majority-digital company  Nieman Journalism Lab at Harvard

    It now makes about 40 percent of its revenue from digital, and the path forward is clear and direct.


    Small Business Guide to Using Affiliate Programs - Business News Daily
    Small Business Guide to Using Affiliate Programs  Business News Daily

    When readers click on your affiliate links to products for sale, you and the seller both make money.


    Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
    Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

    The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


    Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019 - MediaPost Communications
    Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019  MediaPost Communications

    Dotdash revenue increased 32% in the 2018 fourth quarter year-over-year to $40.2 million, “due to strong advertising growth across several verticals… as well ...


    eBay Cuts Back on Affiliate Marketing - EcommerceBytes
    eBay Cuts Back on Affiliate Marketing  EcommerceBytes

    eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


    Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn - Kotaku
    Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn  Kotaku

    There are Twitch streamers, and then there are Twitch streamers. The platform has tiers: hobbyists, affiliates, and partners. The latter two titles must be earned ...


    New NAD Decision Addresses Affiliate Links - Ad Law Access
    New NAD Decision Addresses Affiliate Links  Ad Law Access

    As part of its routine monitoring, the NAD requested substantiation for various statements that a BuzzFeed staff member had made about a moisturizer in.


    How does revenue work with YouTube, Twitch and Patreon - Polygon
    How does revenue work with YouTube, Twitch and Patreon  Polygon

    YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


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