|Affiliate Revenue Information|
How To Build Your Sales
You may have heard of joint venture marketing, It's used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.
So what is joint venture marketing (or j/v)?
Speaking at the Information Marketing Boot Camp (http://www.dc-infobiz.com), Joint venture expert and entrepreneur John Alanis describes it as "a mutually beneficial agreement to sell similar products or services to customers or prospects."
You approach another entrepreneur and ask them if they'll endorse your product and allow you to mail to their customer list.
In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.
J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.
The first step is to find a suitable joint venture partner.
Where do you look?
Try your own customers first. Send out a letter or email announcing you're looking for a j/v partner. Be sure to tell them you're looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.
Another way of to find j/v partners is in trade publications. Look at the advertisers. You'll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you'd like to create a joint venture with them.
Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.
As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It's an excellent source for potential customers from newsletter subscriptions. It's an expensive directory to buy, but ask your library if they have a copy.
YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.
He has already established a relationship with his customers. You haven't. If his customers are satisfied with his product, then they'll much more open to receiving information from him about other products.
Without the endorsement, the customer response will drop significantly.
You can also ghost write the endorsement letter for your j/v partner and then have him sign it.
APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.
When sending out the letter proposing a joint venture partnership, be sure to do the following:
By following these steps to a joint venture, you'll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.
And, most importantly, you'll increase your sales.
About The Author
Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to dcinfobiz@GetResponse.com
Shentel's fiber contracts drive up Q4 wireline revenues to $20.7M
For the year, Shentel reported total fiber lease revenues of $52.3 million with $30.1 million in affiliate revenue and $22.2 million in non-affiliate revenue. However, new external fiber lease contracts, which have terms that range from 36 to 120 ...
Editor's Corner—Can ESPN's new boss save the struggling sports network?
During the latest quarter, Disney's total media networks' affiliate revenue rose 4% thanks to higher affiliate revenue. But that gain was curtailed somewhat by a 3-point decline impact stemming from a decrease in subscribers. As WSJ points out, the ...
ESPN Streaming Service Coming This Spring for $4.99
ESPN's new boss is Jimmy Pitaro, a longtime Disney executive
James Pitaro Named President of ESPN and Co-Chair, Disney Media Networks
How Disney's Media Networks Performed in Fiscal 1Q18
The Walt Disney Company (DIS) has been facing declines in its Media Networks segment, which contributes a significant portion of the company's business. Media Networks posted revenue of $6.2 billion in fiscal 1Q18, almost flat compared to its YoY (year ...
Financial Newsletter - Zacks
The Walt Disney Company - DIS - Stock Price Today - Zacks
Top 10 Hedge Funds Holding DIS - Slide 1 of 10 - Holdings Channel
Here are Morgan Stanley's top 10 stock picks
A third Dow component also made the list, the consumer-discretionary giant Walt Disney Co. DIS, -0.36% Wilson's team said the company, which owns Pixar and the highly successful Marvel and Star Wars franchises, stood to benefit from the trend to over ...
10 Stocks Poised for a Spring Bounce
Walt Disney (DIS) may be a winner as consumers continually shift to over-the-top viewing, and it also benefits from affiliate revenue growth, as well as its parks and film division. It's also trading at a discount to the market. Barron's thinks Disney ...
Disney, Nickelodeon and Cartoon Network banking on virtual reality
Despite declines in traditional pay TV subscribers, cable networks at Turner, Disney and Viacom have for the most part been able to offset those declines with increases in affiliate revenue. But recent announcements from Nickelodeon, Cartoon Network ...
Dennis is on track to make $83 million from selling cars online this year
British magazine publisher Dennis is quietly building an e-commerce empire, and not through affiliate revenue — through online car sales. The publisher generated $43 million (£31 million) in 2017 from selling used and new cars via its site Buyacar.co ...
Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom Shares Slide After Mixed Q4 Earnings Report, Affiliate Weakness
Viacom's US Revenue Lags Amid Declines in Cable Subscribers
Viacom expects distributor revenue to drop in 2018; shares sink
Viacom Soars on Affiliate Revenue Forecast
Viacom said it expects fourth quarter ad revenue to be positive and estimated affiliate revenue will decline in the low-to-mid single digit percentages for the full year. It had earlier predicted mid-single digit percentage declines. The gains come ...
AMC Networks (AMCX) Q4 2017 Results - Earnings Call Transcript
The company has renamed the components of distribution revenue, where we formerly referred to affiliate revenue and non-affiliate revenue as components of distribution revenue. Beginning with the fourth quarter and going forward, we will now refer to ...
|home | site map|