|Affiliate Revenue Information|
23 Ways To Use An Ad Tracker
The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.
#1. The Long Url Problem
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this
Do you think your reader will bother to do the necessary cut and paste to put it in a browser?
And that's probably one lost sale.
And even a one line affiliate link may exceed the permissible length for some ad posting requirements.
The solution: use a short tracking URL.
#2. Losing Your Affiliate Code
As an affiliate you may have your affiliate code embedded in a link something like this:
Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)
The solution: use a tracking URL - so that your affiliate code number is never seen.
#3. Make Your Ad Stand Out
You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.
Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.
#4. How Effective Are The Links
You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.
#5. Changing Links
If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.
#6. Affiliate Program Discontinued
Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
#7. Better Affiliate Stats
Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?
Compare a basic monthly figure say
- Jan: 39 hits
with a detailed analysis such as
- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits
where you can relate those dates to particular ad campaigns.
Tracking URLs will give you these improved figures.
#8. Checking Affiliate Stats
Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.
A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.
An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.
FOR EZINE PUBLISHERS
#9. Win Advertisers With Tracking Reports
If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.
Tell your advertisers about these benefits in your advertising guidelines
- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance
- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click
- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers
#10. Use Tracking Report Results
The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach
Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.
#11. Measure Your Readership
You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?
Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.
For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.
AT YOUR WEB SITE
#12. The Problem Of Permanent URLs
Web sites are continually evolving and changing.
You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.
The solution ?
Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.
The external links, in your ebook for example, stay the same but they will redirect to your new page.
#13. What Are Your Visitors Doing ?
You have text links all over your site, links to your other pages and links to recommended sites.
Where are your visitors clicking ?
Where are they leaving your site, why, how can you stop them ?
Which graphic do they click on the most ?
Do they click on the text link more than the graphic link?
Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.
Use tracking URLs to replace actual links wherever you need to monitor click activity.
#14. Sell Website Advertising Space
You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).
#15. Stop Piracy
If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.
If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.
At the same time of course you can measure the popularity of the directory links.
USING PAY PER CLICK SEARCH ENGINES
#16. Better Click Activity Reporting
Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.
#17. Prevent Fraudulent Activity
You can compare your figures with the engine's and should query any large discrepancy.
If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).
#18. Check How Successful
If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in
- press releases
- shop notice boards
- and so on
#19. Use The Time Reports
The date and time when clicks are made will allow you to check the progress of your ads, for example
- has your newspaper ad been submitted yet ?
- has your billboard notice been removed ?
- how long does a magazine ad stay around ?
For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.
#20. Do Free Books Work ?
The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?
Put tracking URLs in the book and you will find out.
#21. Maintain Control After Download
Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.
#22. Become An Ad Tracking Affiliate
Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).
Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.
You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.
For more details about the above tips and yet more ways to use an ad tracker see Harvey's free ebook Ad Tracking SuperTips
Publishers can reproduce this article and change the URL to point to their own rebranded version.
Viacom (NASDAQ: VIAB) disclosed in an SEC filing: Following the recently announced agreement between Viacom Inc. (“Viacom”) and AT&T, Viacom is ...
In America, the spend on affiliate marketing is projected to hit $8.2 billion USD by 2022. Here are 25 of the best affiliate marketing companies for 2019.
Investors are shrugging off the inverted yield curve last week. The Dow Jones Industrial Average rose 0.55% to close at 25657.73. The S&P 500 added 0.72% to ...
When it comes to cannabis, investors are not the only ones in high demand. Master growers, extractors, trimmers, and anyone with experience managing ...
Potential Viacom channels being dropped from DirecTV could have a major multibillion-dollar effect on the network group in terms of advertising and afffiliate ...
Welcome to my February 2019 income report. In February, I was able to generate side income earnings of $4384.74, with a net profit of $4146.06.
The world of bingo has evolved so much since traditional bingo halls came onto the scene – and was a massive income generator for affiliate marketers during ...
Kateryna Khalus, talks about the expected affiliate losses as a result of Google ad filtering, and how to minimize these losses.
To grow beyond its core channels, the Condé Nast brand is leveraging its best asset: *content*.
Affiliate marketing can be described as outsourced marketing. It's a process that involves you hiring a third party who is compensated for bringing business to ...
Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading digital automotive marketplace, today released its financial results for the fourth quarter ...
Algo affiliates, the main supplier of offshoot promoting channels has declared that it is putting forth crypto and Forex pipes with ultra-high payouts.
An affiliate of Unizo Holdings Co. Ltd. has sold a 12-story office building in Capitol Hill for $24.5 million less than it paid for the property less in 2016.
GlobeNewswire,is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and ...
It has been about a month since the las t earnings report for Twenty-First Century Fox (FOXA). Shares have added about 2.2% in that time frame,.
BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher's ad capabilities with its growing commerce operation. This week ...
There's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ...
In today's roundup, "Million Dollar Mile" releases an exclusive clip and CBS announces premiere dates for three shows.
In its first day of trading on the NASDAQ, Fox Corp. shares declined more than 3% to close at $40.34.
Sell-side enthusiasm about the new Fox Corporation (Nasdaq: FOXA) continued Thursday, with Credit Suisse taking a bullish stance on the new TV network ...
For global marketers, Comcast's NBCUniversal is merging advanced advertising efforts with recent European TV acquisition Sky, under the Sky brand name ...
XLMedia saw revenues, gross profit and EBITDA decline for the year ended 31 December 2018, attributed to 'operational challenges'.
Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 ...
The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could ...
The detailed analysis of Market Overview on Global Affiliate Marketing Tracking Software Market include Drivers & restraints, Trends and Opportunities, Potential ...
It has been about a month since the las t earnings report for Walt Disney (DIS). Shares have added about 3.1% in that time frame, outperforming the.
The new Fox company, Fox Corp., which begins after Walt Disney completes its deal to buy about half its businesses, can expect improved profitability from ...
DuckDuckGo is the little engine that could. The platform, which touts its ability to protect users' privacy, recently said that it experienced surging year-over-year ...
The company behind one of the world's longest indoor ski slopes is eyeing Fairfax County for its first facility on the continent. A subcommittee of the Fairfax ...
Here are the biggest calls on Wall Street on Thursday.
Discovery stock (ticker: DISCA) dropped more than 7% in Tuesday midday trading following the release of its fourth-quarter 2018 results. The media company ...
March 21st, 2019, St. Vincent and the Grenadines – Multi-currency and cryptocurrency Web trader platform SimpleFX has just added three groundbreaking new ...
Dan Sweeney investigates why advertisers need to branch out beyond traditional affiliates and recruit *content* publishers, giving you access to larger and more ...
Nektan announced its unaudited interim results for the six months ended 31 December, with the gaming technology provider breaking even on EBITDA.
The American Express Platinum Card offers up to $200 in airline credits each year. Here's how you can get them, and what you can use the airline credits for.
Today's highlighted deal comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can save 97% off this Marketing, ...
Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when ...
UF Innovate | The Hub, a leading business incubator in the University of Florida business incubation system, announced that resident client Admiral, ...
What, exactly, is going on between the Writers Guild and the Association of Talent Agents? You probably haven't heard about it, but this fight affects every ...
Cedar Street Companies and Flats Chicago is launching Livly, a property management system that streamlines the apps & technology that renters and landlords ...
Mumbai: Mindtree Ltd's board on Tuesday scrapped a share buyback proposal that was aimed at preventing a hostile takeover by the country's largest ...
Great Lakes Media Names Leadership Team. The new media firm Great Lakes Media Corp. – founded by radio executive Tom Langmyer last year – announces ...
As customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming ...
Chive Media Group is hiring for a VP of Channel Sales - Atmosphere in Austin. Find more details about the job and how to apply at Built In Austin.
Want to become your own boss, but lacking in potential ideas as to what you could run as a startup? Here is our guide to help get you started.
On April, 24 WallStreet anticipated Viacom Inc. (NASDAQ:VIAB)'s earnings release, as reported by RTT. Analysts expect change of 13.04 % or $0.12 from ...
Livly, a Chicago-based property management platform, recently announced it raised $10 million in seed funding.
J2 Global owns a portfolio of media and internet *service* companies that includes PCMag, Mashable, and Speedtest by Ookla.
TORONTO, March 26, 2019 (GLOBE NEWSWIRE) — Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) (“Cronos Group” or the “Company”), today announced ...
HMTV earnings call for the period ending December 31, 2018.
Affiliate Program Software Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...
Kakao-backed firm Dunamu is reportedly launching a blockchain *service* platform designed to help companies start businesses.
Stockholm-listed Net Gaming Europe has reported a 7 per cent increase in revenue to SEK48.7m for the final quarter of 2018, as the company transitioned fully ...
The Indian ecommerce market is estimated to be worth $84 billion by 2021, and *content* platforms like Little Black Book, popXO and The Better India are looking ...
Xsolla, the gaming-only business engine for developers to launch, monetize and scale games globally, announced a partnership with Keymailer,
Target is out aggressively pitching so-called DTC brands with new deal terms, signaling a balancing of power in wholesale retail. The company now sells ...
Biggest Russian affiliates bookmaker-ratings.ru and vseprosport.ru launched first in Russia affiliate network using matchingvisions software. It will focus on ...
Boosted by higher political advertising at its local TV stations and improved affiliate and subscription fee revenues -- partly from streaming services -- CBS Corp.
Analysts expect Viacom Inc. (NASDAQ:VIAB) to report $0.80 EPS on April, 24.They anticipate $0.12 EPS change or 13.04% from last quarter's $0.92 EPS.
Personal Finance Insider writes about products, strategies, and tips to help you make smart decisions with your money. Business Insider may receive a ...
This *content* is a press release from our partner ACCESSWIRE. The AP newsroom and editorial departments were not involved in its creation.
News. Major global chip maker Nvidia expects to complete sales of remaining inventory built up in expectation of crypto mining demand, according to a ...
Mobile payments firm Square has reported over $166 million in revenue from bitcoin sales last year. The company filed its financial results for Q4 2018 with the ...
Marketing is no longer what you say to your customers, it's what your customers say to one another about your small business. One simple way to get more ...
One of the nation's top sources for Adult Alternative music recently set out to develop what would be "a more sustainable distribution model" for its digitally.
News. United States-based payment platform Square is hiring cryptocurrency engineers and is offering to pay them in digital currency, according to a tweet ...
Hong Kong's aviation market is approaching an important juncture as Cathay Pacific prepares to acquire the low cost airline HK Express and starts to consider ...
Today, Apple announced that it plans to remove apps and in-app purchases from its iTunes Affiliate Program by October 1st, depriving independent news sites ...
Viacom Inc , in tough merger talks with CBS Corp , said on Wednesday it expects a return to growth in domestic ad sales in the fourth quarter and from revenue ...
Markit Health is solving longstanding issues for Affiliates of the Nutritional Supplement Industry. Most importantly, getting paid for Reoccurring Orders.
Overstock has put off plans to sell its flagship retail business, delaying a large cash infusion that it was hoping to get for its portfolio of blockchain ventures.
Marie Claire has launched Marie Claire Edit, an aggregator site where readers can shop from retail partners like Selfridges, Gucci, Prada, Net-a-Porter and ...
Ebang, one of China's top manufacturers of bitcoin miners, is planning to produce 400,000 mining machines in 2019. On February 22, 2019, Ebang reportedly ...
Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.
When Manish Nag joined New York Media as its first head of data in April, one of his top priorities was building a database to manage all the affiliate commerce ...
Last year's predictable flow of holiday gift guides and affiliate links from major media brands has become a downright tsunami of deal brokering in the weeks ...
The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...
Holding company IAC just released its fourth quarter earnings report, which includes positive numbers for Dotdash, the rebranded company formerly known as ...
Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.
Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...
Mobile advertising is measured as aggressively as desktop inventory. Except in affiliate marketing, where many brands are likely missing out on millions in ...
Most cyberattacks in the crypto space involve hackers finding a way around the security of crypto exchange platforms and gaining access to users' funds.
Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.
Viacom released its third quarter 2018 financial results today, articulating progress on its turnaround and detailing Viacom's evolution beyond its linear roots and ...
CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...
(Reuters) - Viacom Inc announced another film production deal with Netflix Inc through its Nickelodeon kids division, fleshing out a strategy to produce more ...
Activists seeking an advertising boycott at Fox News face a conundrum: The network's main source of revenue comes from cable subscribers, making it harder to ...
We've been around for over a decade offering users price comparison for telecoms and technology products. As a business, our commercial model is entirely ...
Three years ago Acceleration Partners found that it was being pulled in too many directions. But cutting back the services it offered and focusing on its core ...
Learn three simple strategies to help you stack on more revenue without the headaches of fulfillment and customer support.
Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers ...
All Inclusive Marketing CEO Sarah Bundy shares her top tips to kick start your affiliate marketing strategy in 2019.
YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...
Apple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.
Affiliate marketing is a blind spot for the travel industry.
Viacom recently announced a stronger-than-expected Q4, as both its earnings per share and revenues came in ahead of market expectations. The company's ...
BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...
Lucie's List has 360000 subscribers and pulls in enough revenue to support a family and a staff in San Francisco.
|home | site map|