Affiliate Revenue Information

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23 Ways To Use An Ad Tracker



AliExpress by Alibaba.com


The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this

http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102 35&subid=89715

Do you think your reader will bother to do the necessary cut and paste to put it in a browser?

Probably not.

And that's probably one lost sale.

And even a one line affiliate link may exceed the permissible length for some ad posting requirements.

The solution: use a short tracking URL.

#2. Losing Your Affiliate Code

As an affiliate you may have your affiliate code embedded in a link something like this:

http://www.abc.com/123

Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)

The solution: use a tracking URL - so that your affiliate code number is never seen.

#3. Make Your Ad Stand Out

You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.

Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.

#4. How Effective Are The Links

You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.

#5. Changing Links

If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.

#6. Affiliate Program Discontinued

Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.

#7. Better Affiliate Stats

Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?

Compare a basic monthly figure say

- Jan: 39 hits

with a detailed analysis such as

- Jan 12: 10 hits

- Jan 13: 2 hits

- Jan 20: 21 hits

- Jan 21: 6 hits

where you can relate those dates to particular ad campaigns.

Tracking URLs will give you these improved figures.

#8. Checking Affiliate Stats

Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.

A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.

An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.

FOR EZINE PUBLISHERS

#9. Win Advertisers With Tracking Reports

If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.

Tell your advertisers about these benefits in your advertising guidelines

- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance

- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click

- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers

#10. Use Tracking Report Results

The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach

Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.

#11. Measure Your Readership

You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?

Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.

For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.

AT YOUR WEB SITE

#12. The Problem Of Permanent URLs

Web sites are continually evolving and changing.

You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.

The solution ?

Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.

The external links, in your ebook for example, stay the same but they will redirect to your new page.

#13. What Are Your Visitors Doing ?

You have text links all over your site, links to your other pages and links to recommended sites.

Where are your visitors clicking ?

Where are they leaving your site, why, how can you stop them ?

Which graphic do they click on the most ?

Do they click on the text link more than the graphic link?

Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.

Use tracking URLs to replace actual links wherever you need to monitor click activity.

#14. Sell Website Advertising Space

You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).

#15. Stop Piracy

If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.

If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.

At the same time of course you can measure the popularity of the directory links.

USING PAY PER CLICK SEARCH ENGINES

#16. Better Click Activity Reporting

Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.

#17. Prevent Fraudulent Activity

You can compare your figures with the engine's and should query any large discrepancy.

If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).

OFFLINE MARKETING

#18. Check How Successful

If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in

- newspapers

- magazines

- flyers

- billboards

- press releases

- shop notice boards

- and so on

#19. Use The Time Reports

The date and time when clicks are made will allow you to check the progress of your ads, for example

- has your newspaper ad been submitted yet ?

- has your billboard notice been removed ?

- how long does a magazine ad stay around ?

For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.

EBOOKS

#20. Do Free Books Work ?

The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?

Put tracking URLs in the book and you will find out.

#21. Maintain Control After Download

Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.

OTHER WAYS

#22. Become An Ad Tracking Affiliate

Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).

Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.

#23. Privacy

You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.

For more details about the above tips and yet more ways to use an ad tracker see Harvey's free ebook Ad Tracking SuperTips

http://www.ad-tracking.com/adbook.html

Publishers can reproduce this article and change the URL to point to their own rebranded version.

AliExpress by Alibaba.com


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Viacom's Netflix deal highlights content strategy; earnings mixed - Reuters
Viacom's Netflix deal highlights content strategy; earnings mixed  Reuters

(Reuters) - Viacom Inc announced another film production deal with Netflix Inc through its Nickelodeon kids division, fleshing out a strategy to produce more ...


Twenty-First Century Fox (FOXA) Q2 Earnings Top, Revenues Lag - Yahoo Finance
Twenty-First Century Fox (FOXA) Q2 Earnings Top, Revenues Lag  Yahoo Finance

Twenty-First Century Fox (FOXA) second-quarter fiscal 2019 results benefit from increase in affiliate revenues at Cable and growth in advertising and affiliate ...


Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019 - MediaPost Communications
Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019  MediaPost Communications

Dotdash revenue increased 32% in the 2018 fourth quarter year-over-year to $40.2 million, “due to strong advertising growth across several verticals… as well ...


Head to Head Review: Synergy Pharmaceuticals (SGYP) versus Myrexis (MYRX) - Tech Know Bits
Head to Head Review: Synergy Pharmaceuticals (SGYP) versus Myrexis (MYRX)  Tech Know Bits

Synergy Pharmaceuticals (NASDAQ:SGYP) and Myrexis (OTCMKTS:MYRX) are both medical companies, but which is the better investment? We will contrast ...


The Face Of Affiliate Marketing In India In The Upcoming Year 2019 - Siliconindia.com
The Face Of Affiliate Marketing In India In The Upcoming Year 2019  Siliconindia.com

Marketing is an ever-evolving sector. It is a field that welcomes new ways and means of promotion and growth with open arms. Every...


Can Viacom Turn Around Its Core Business In Fiscal 2019? - Forbes
Can Viacom Turn Around Its Core Business In Fiscal 2019?  Forbes

Viacom recently announced mixed Q1 results, as its earnings per share came in ahead of market expectations but revenues missed.


How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio: - Folio Magazine
How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio:  Folio Magazine

To grow beyond its core channels, the Condé Nast brand is leveraging its best asset: *content*.


Top 10 Affiliate Programs to Increase Your Revenue in 2018 - Business 2 Community
Top 10 Affiliate Programs to Increase Your Revenue in 2018  Business 2 Community

If you're either in the business of e-commerce or lead generation and you're not taking advantage of affiliate marketing, you're missing out on one of the best ...


Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest - TechCrunch
Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest  TechCrunch

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers ...


Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification - Nieman Journalism Lab at Harvard
Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification  Nieman Journalism Lab at Harvard

Its new Wirecutter Money vertical is the Times' latest attempt to broaden its revenue base beyond its core news product.


How does revenue work with YouTube, Twitch and Patreon - Polygon
How does revenue work with YouTube, Twitch and Patreon  Polygon

YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


Why DuckDuckGo matters - Search Engine Land
Why DuckDuckGo matters  Search Engine Land

DuckDuckGo is the little engine that could. The platform, which touts its ability to protect users' privacy, recently said that it experienced surging year-over-year ...


Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn - Kotaku
Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn  Kotaku

There are Twitch streamers, and then there are Twitch streamers. The platform has tiers: hobbyists, affiliates, and partners. The latter two titles must be earned ...


Link Rot – An Old Marketing Challenge That Deserves Your Attention - PerformanceIN
Link Rot – An Old Marketing Challenge That Deserves Your Attention  PerformanceIN

Link rot is one of affiliate marketing's biggest challenges, but why aren't businesses finding solutions to help combat it?


Disney sees Q3 year-over-year earnings growth, thanks partly to ESPN's affiliate revenue growth and - Awful Announcing
Disney sees Q3 year-over-year earnings growth, thanks partly to ESPN's affiliate revenue growth and  Awful Announcing

Disney's earnings calls have often featured questions about ESPN struggles. But not so much this time around, with ESPN seeing year-over-year growth.


How I Earned $4,384.74 in Side Income Last Month [February 2019] - 99Signals - Tech News, Tech Hacks, & More
How I Earned $4,384.74 in Side Income Last Month [February 2019]  99Signals - Tech News, Tech Hacks, & More

Welcome to my February 2019 income report. In February, I was able to generate side income earnings of $4384.74, with a net profit of $4146.06.


Viacom expects revenue growth in 2019 - MarketWatch
Viacom expects revenue growth in 2019  MarketWatch

Viacom Inc. said it expects revenue to grow in the 2019 fiscal year as the company augments its pay-TV business with production and licensing fees from...


What Will Disney's Near-Term Revenue Growth Look Like? - Forbes
What Will Disney's Near-Term Revenue Growth Look Like?  Forbes

Disney (NYSE: DIS) had a mixed first half of the calendar year, despite solid gains in core segments – as both earnings per share and revenues came ahead of ...


New NAD Decision Addresses Affiliate Links - Ad Law Access
New NAD Decision Addresses Affiliate Links  Ad Law Access

As part of its routine monitoring, the NAD requested substantiation for various statements that a BuzzFeed staff member had made about a moisturizer in.


Understanding the not-so-glamorous hidden gem of travel marketing - PhocusWire
Understanding the not-so-glamorous hidden gem of travel marketing  PhocusWire

Affiliate marketing is a blind spot for the travel industry.


Future buys Purch to boost US revenue - Digiday
Future buys Purch to boost US revenue  Digiday

This week U.K. specialist publisher Future announced the purchase of technology platform and publisher Purch for $132.5 million (£101 million), marking ...


Viacom forecasts growth rebound in U.S. ad sales, affiliate revenue - Reuters
Viacom forecasts growth rebound in U.S. ad sales, affiliate revenue  Reuters

Viacom Inc , in tough merger talks with CBS Corp , said on Wednesday it expects a return to growth in domestic ad sales in the fourth quarter and from revenue ...


Small Business Guide to Using Affiliate Programs - Business News Daily
Small Business Guide to Using Affiliate Programs  Business News Daily

When readers click on your affiliate links to products for sale, you and the seller both make money.


The Walt Disney Company Reports First Quarter Earnings for Fiscal 2019 - Associated Press
The Walt Disney Company Reports First Quarter Earnings for Fiscal 2019  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


How Bustle plans to drive $3.5 million through commerce this year - Digiday
How Bustle plans to drive $3.5 million through commerce this year  Digiday

Bustle's Meghan Muntean will speak at the Digiday Publishing Summit in Key Biscayne, Florida, next month. For information on how to attend or sponsor the ...


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