Affiliate Revenue Information

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23 Ways To Use An Ad Tracker



AliExpress by Alibaba.com


The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.

FOR AFFILIATES

#1. The Long Url Problem

Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this

http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102 35&subid=89715

Do you think your reader will bother to do the necessary cut and paste to put it in a browser?

Probably not.

And that's probably one lost sale.

And even a one line affiliate link may exceed the permissible length for some ad posting requirements.

The solution: use a short tracking URL.

#2. Losing Your Affiliate Code

As an affiliate you may have your affiliate code embedded in a link something like this:

http://www.abc.com/123

Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)

The solution: use a tracking URL - so that your affiliate code number is never seen.

#3. Make Your Ad Stand Out

You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.

Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.

#4. How Effective Are The Links

You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.

#5. Changing Links

If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.

#6. Affiliate Program Discontinued

Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.

#7. Better Affiliate Stats

Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?

Compare a basic monthly figure say

- Jan: 39 hits

with a detailed analysis such as

- Jan 12: 10 hits

- Jan 13: 2 hits

- Jan 20: 21 hits

- Jan 21: 6 hits

where you can relate those dates to particular ad campaigns.

Tracking URLs will give you these improved figures.

#8. Checking Affiliate Stats

Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.

A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.

An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.

FOR EZINE PUBLISHERS

#9. Win Advertisers With Tracking Reports

If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.

Tell your advertisers about these benefits in your advertising guidelines

- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance

- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click

- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers

#10. Use Tracking Report Results

The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach

Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.

#11. Measure Your Readership

You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?

Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.

For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.

AT YOUR WEB SITE

#12. The Problem Of Permanent URLs

Web sites are continually evolving and changing.

You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.

The solution ?

Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.

The external links, in your ebook for example, stay the same but they will redirect to your new page.

#13. What Are Your Visitors Doing ?

You have text links all over your site, links to your other pages and links to recommended sites.

Where are your visitors clicking ?

Where are they leaving your site, why, how can you stop them ?

Which graphic do they click on the most ?

Do they click on the text link more than the graphic link?

Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.

Use tracking URLs to replace actual links wherever you need to monitor click activity.

#14. Sell Website Advertising Space

You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).

#15. Stop Piracy

If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.

If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.

At the same time of course you can measure the popularity of the directory links.

USING PAY PER CLICK SEARCH ENGINES

#16. Better Click Activity Reporting

Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.

#17. Prevent Fraudulent Activity

You can compare your figures with the engine's and should query any large discrepancy.

If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).

OFFLINE MARKETING

#18. Check How Successful

If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in

- newspapers

- magazines

- flyers

- billboards

- press releases

- shop notice boards

- and so on

#19. Use The Time Reports

The date and time when clicks are made will allow you to check the progress of your ads, for example

- has your newspaper ad been submitted yet ?

- has your billboard notice been removed ?

- how long does a magazine ad stay around ?

For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.

EBOOKS

#20. Do Free Books Work ?

The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?

Put tracking URLs in the book and you will find out.

#21. Maintain Control After Download

Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.

OTHER WAYS

#22. Become An Ad Tracking Affiliate

Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).

Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.

#23. Privacy

You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.

For more details about the above tips and yet more ways to use an ad tracker see Harvey's free ebook Ad Tracking SuperTips

http://www.ad-tracking.com/adbook.html

Publishers can reproduce this article and change the URL to point to their own rebranded version.

AliExpress by Alibaba.com


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Marie Claire wants its fashion editors to drive e-commerce revenue - Digiday
Marie Claire wants its fashion editors to drive e-commerce revenue  Digiday

Marie Claire has launched Marie Claire Edit, an aggregator site where readers can shop from retail partners like Selfridges, Gucci, Prada, Net-a-Porter and ...


Ebang Reveals Plans to Produce 400,000 Bitcoin Mining Units in 2019 - Bitcoin Magazine
Ebang Reveals Plans to Produce 400,000 Bitcoin Mining Units in 2019  Bitcoin Magazine

Ebang, one of China's top manufacturers of bitcoin miners, is planning to produce 400,000 mining machines in 2019. On February 22, 2019, Ebang reportedly ...


Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Amazon is a powerful partner, but as book publishers have learned, it can also be a fickle one.


‘Reporting is a struggle’: To grow commerce revenue, publishers have spend time, money to manage the data - Digiday
‘Reporting is a struggle’: To grow commerce revenue, publishers have spend time, money to manage the data  Digiday

When Manish Nag joined New York Media as its first head of data in April, one of his top priorities was building a database to manage all the affiliate commerce ...


Magazines Power Shop for E-Commerce Revenue This Holiday Season - Folio: - Folio Magazine
Magazines Power Shop for E-Commerce Revenue This Holiday Season - Folio:  Folio Magazine

Last year's predictable flow of holiday gift guides and affiliate links from major media brands has become a downright tsunami of deal brokering in the weeks ...


Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


IAC-owned publishing company Dotdash grew revenue by 44 percent last year - TechCrunch
IAC-owned publishing company Dotdash grew revenue by 44 percent last year  TechCrunch

Holding company IAC just released its fourth quarter earnings report, which includes positive numbers for Dotdash, the rebranded company formerly known as ...


Viacom Earnings Beat Estimates, Film Unit Loss Narrows - Hollywood Reporter
Viacom Earnings Beat Estimates, Film Unit Loss Narrows  Hollywood Reporter

Viacom on Tuesday posted better-than-expected fiscal first-quarter earnings, but revenue fell shy of Wall Street estimates.


How The Knot uses content to grow consumer revenue three ways - Digiday
How The Knot uses content to grow consumer revenue three ways  Digiday

Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


Not Measuring Mobile In Affiliate Marketing? It's Time To Start - Forbes
Not Measuring Mobile In Affiliate Marketing? It's Time To Start  Forbes

Mobile advertising is measured as aggressively as desktop inventory. Except in affiliate marketing, where many brands are likely missing out on millions in ...


Report Claims That “Sextortionists” Absconded With Over $300,000 in Crypto in 2018 - Bitcoin Magazine
Report Claims That “Sextortionists” Absconded With Over $300,000 in Crypto in 2018  Bitcoin Magazine

Most cyberattacks in the crypto space involve hackers finding a way around the security of crypto exchange platforms and gaining access to users' funds.


Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money - Tubefilter
Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money  Tubefilter

Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.


Viacom's Q3 2018 Earnings Demonstrate Turnaround, Evolution Into Global Multi-Platform Entertainment Company - Viacom Corporate
Viacom's Q3 2018 Earnings Demonstrate Turnaround, Evolution Into Global Multi-Platform Entertainment Company  Viacom Corporate

Viacom released its third quarter 2018 financial results today, articulating progress on its turnaround and detailing Viacom's evolution beyond its linear roots and ...


CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees - Variety
CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees  Variety

CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...


Viacom's Netflix deal highlights content strategy; earnings mixed - Reuters
Viacom's Netflix deal highlights content strategy; earnings mixed  Reuters

(Reuters) - Viacom Inc announced another film production deal with Netflix Inc through its Nickelodeon kids division, fleshing out a strategy to produce more ...


Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential - Bloomberg
Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential  Bloomberg

Activists seeking an advertising boycott at Fox News face a conundrum: The network's main source of revenue comes from cable subscribers, making it harder to ...


Lessons from a decade of monetising content with affiliate marketing - The Drum
Lessons from a decade of monetising content with affiliate marketing  The Drum

We've been around for over a decade offering users price comparison for telecoms and technology products. As a business, our commercial model is entirely ...


How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings - Forbes
How Affiliate Marketing Manager Acceleration Partners Succeeded By Cutting Back Its Offerings  Forbes

Three years ago Acceleration Partners found that it was being pulled in too many directions. But cutting back the services it offered and focusing on its core ...


How to Build a Profitable Business Online by Selling Nothing - Entrepreneur
How to Build a Profitable Business Online by Selling Nothing  Entrepreneur

Learn three simple strategies to help you stack on more revenue without the headaches of fulfillment and customer support.


Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest - TechCrunch
Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest  TechCrunch

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers ...


How to Kick-Start Your Affiliate Strategy in 2019 - PerformanceIN
How to Kick-Start Your Affiliate Strategy in 2019  PerformanceIN

All Inclusive Marketing CEO Sarah Bundy shares her top tips to kick start your affiliate marketing strategy in 2019.


How does revenue work with YouTube, Twitch and Patreon - Polygon
How does revenue work with YouTube, Twitch and Patreon  Polygon

YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


Apple Kills App Store Affiliate Program (and Developers Should Worry) - Dice Insights
Apple Kills App Store Affiliate Program (and Developers Should Worry)  Dice Insights

Apple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.


Understanding the not-so-glamorous hidden gem of travel marketing - PhocusWire
Understanding the not-so-glamorous hidden gem of travel marketing  PhocusWire

Affiliate marketing is a blind spot for the travel industry.


Can A Strong Q4 Help Viacom Turn Around Its Core Business In Fiscal 2019? - Forbes
Can A Strong Q4 Help Viacom Turn Around Its Core Business In Fiscal 2019?  Forbes

Viacom recently announced a stronger-than-expected Q4, as both its earnings per share and revenues came in ahead of market expectations. The company's ...


BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


Think The Wirecutter invented affiliate revenue? Meet the mom who's been doing it since 2010 - Nieman Journalism Lab at Harvard
Think The Wirecutter invented affiliate revenue? Meet the mom who's been doing it since 2010  Nieman Journalism Lab at Harvard

Lucie's List has 360000 subscribers and pulls in enough revenue to support a family and a staff in San Francisco.


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