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Economic Recession or Not, You Must be Creative to Survive



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Are we Really in an Economic Recession?

Some US statistics seem to indicate we are heading into one. If we are heading in that direction, what should we online marketers do about it?

Should we panic and give up our web sites, or just accept that we will get less business, and let it go at that. Doesn't sound like either plan is too brilliant.

If you are online in the Internet Marketing arena, perhaps their is an opportunity here. How about selling products on how to survive, and even expand your business despite the recession. This is a typical survival strategy and could be a big seller.

During the course of a year, there are periods that are slow. So, think a moment, what do we do at that time to get business?

We get creative and come up with plans to deal with the situation!

For example, in December for the last 2 years, we have seen a plethora of free giveaway programs. The purpose they serve is this. If you contribute a product to be given away, then you can gather the email addresses of hundreds or even thousands who want to download your bonus gift. A good way to expand your business in good times or bad.

The latest creation we have seen in the last few months, is the 'Firesale'phenomon. This is simply an excuse to bring in lots of money by creating a package of goods at discounts of up to 80%. Does it work? Well sure it does!

If you are selling $2,000 to $4,000 worth of product for $37 to $47 people see the value and jump on your offer. Ca-Ching goes the cash register.

Something that might happen if we do get into a real recession is that these vastly overpriced $1,000 products will come down to prices more affordable, thus benefiting more people. Not sure about that one, let me tell you.

If you belong to a few newsletters today, then you are surely being bombast-ed by new products every week, and great offers every day. Instead of just doing a quick delete, why not study the proposal, and learn from it how to be creative.

Marketers today ARE being creative. To get anywhere close to successful, you must do the same thing. Otherwise you will continue to make 3 or 4 sales a month and earn a pittance, along with 95% of all other online marketers.

Niche Markets is the ultimate solution

The trend today is to get away from good old fashioned Internet Marketing, and develop Niche markets. The most recession proof answer to the question of surviving a recession is to have several different Niche web businesses.

What could be better than a series of web sites in a small niche market selling affordable products. If one small niche can bring you just $300 to $500 a month, it is obviously not enough to live on.

But, if you have 3 niche markets each earning $500 per month, that is $1,500. Not bad. What if you have 10 sites each making $500, then the total of $5,000 a month is quite respectable. Now that is a reasonable amount to live on.

The best part of it is this. As trends change, like they do every year if not every few months, you may find one or two of your niches go dry. You may give them up. If you have to, it is not financially life threatening because of the backup position you have with all your other niche sites.

How many niche markets should you have? No easy answer to that one. Every individual case is different. Phil Wiley claims to have over 100 niche sites. In case you're not sure who Phil Wiley is, he is the author of the most renowned ebook on Niche Marketing called Mine Site Profits. You can read a good review at Best Affiliate Products at http://www.bestaffiliateproducts.com/minisiteprofits.html

Personally I am working on a couple of niche sites, and my first target is 10 sites. After that, who knows. As long as you find the products people want, recession or not, you will be a winner.

Go for it, build a few niche sites. You can't go wrong.

Copyright 2005

Fred Farah
Best Affiliate Products and Niche Market Strategies for Maximum Profits
Give yourself the edge, subscribe to
Niche Market Strategies Newsletter at:
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AliExpress by Alibaba.com


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If Editorial Content Includes Affiliate Links, Is It An Ad? - Law360
If Editorial Content Includes Affiliate Links, Is It An Ad?  Law360

A recent decision from the National Advertising Division involving *content* in Buzzfeed's “Shopping Guide" provides important guidance to advertisers and ...


Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y - Nasdaq
Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y  Nasdaq

Disney DIS reported fourth-quarter fiscal 2018 adjusted earnings of $1.48 per share that comfortably beat the Zacks Consensus Estimate of $1.31 per.


BuzzFeed dives further into commerce with BuzzFeed Reviews - Digiday
BuzzFeed dives further into commerce with BuzzFeed Reviews  Digiday

BuzzFeed took its first steps into commerce by focusing on relatable gift guides like “19 gifts only science geeks will fully appreciate,” and a few weeks ago, ...


Apple Kills App Store Affiliate Program (and Developers Should Worry) - Dice Insights
Apple Kills App Store Affiliate Program (and Developers Should Worry)  Dice Insights

Apple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.


How To Manage A Global Affiliate Program - Forbes
How To Manage A Global Affiliate Program  Forbes

How do I manage a global affiliate program? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


What Is Affiliate Marketing? The Beginners Breakdown - Business 2 Community
What Is Affiliate Marketing? The Beginners Breakdown  Business 2 Community

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact ...


PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits - The Verge
PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits  The Verge

PopSugar was accused of stealing the personal photos of style bloggers and micro-influencers, using them to generate their own affiliate-link commissions.


Understanding the not-so-glamorous hidden gem of travel marketing - PhocusWire
Understanding the not-so-glamorous hidden gem of travel marketing  PhocusWire

Affiliate marketing is a blind spot for the travel industry.


Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018 - MediaPost Communications
Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018  MediaPost Communications

Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period -- with advertising ...


Disney's Broadcast, Cable Units Record Revenue Hikes 11/09/2018 - MediaPost Communications
Disney's Broadcast, Cable Units Record Revenue Hikes 11/09/2018  MediaPost Communications

Gaining for a wide range of its businesses, Walt Disney revenues climbed 12% to $14.3 billion in its most recent quarter -- and digital gains continued to rise for ...


Cars.com Reports Second Quarter 2018 Results | News - Cars.com News
Cars.com Reports Second Quarter 2018 Results | News  Cars.com News

Cars.com Inc. (NYSE: CARS) (“CARS” or the “Company”), a leading digital automotive marketplace, today released its financial results for the quarter ended ...


Exclusive: FX and crypto affiliate group Investoo nets $18M of Revenue in 2017 - Leaprate Forex Trading News
Exclusive: FX and crypto affiliate group Investoo nets $18M of Revenue in 2017  Leaprate Forex Trading News

M&A-focused Investoo Group has grown to become one of the largest lead generators and affiliates to FX and cryptocurrency brokers.


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