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Understanding The Three Basic Types of Affiliate Programs

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With all the companies on the internet that offer affiliate programs, you want to be able to differentiate between the types of programs that are being offered.

The three main affiliate programs you can choose from are, pay-per-sale, pay-per-lead and pay-per-click.

Pay-Per-Sale programs are definitely the most popular. By putting a link on your website and promoting their product, these companies will pay you a commission (usually 10% to 25%) on every sale you make on their product. Some of the companies will even pay out bonuses to their top producers.

There are many companies that pay you consistently from repeat sales from a customer who continues to buy products.

Some of these companies offer a two-tier program, whereas you receive a small percentage of commissions from anyone who signs up as an affiliate through you. With this type of program is where you will begin to build a consistent stream of revenue.

To significantly increase your levels of success, choose an affiliate program that is in relationship to your website. If you choose a program that is also a good match with your viewer's interest, than you can see great results and do very well with this program.

Pay-Per-Lead with this type of program the company pays you a fixed commission amount for all qualified leads that you send them. Generally the leads would be signing up for; a newsletter, credit cards, new email subscribers, new applications to loans or requesting more information are a few examples.

Even though it is not as popular as pay-per-sale, some look at pay-per-lead programs as easier to promote because you are not requesting your visitor to make a purchase.

When considering this program, check out the company that you are going to be referring. You want to refer companies that offer a good product or service. Remember, if you refer someone to a bad experience, they will most likely not have any trust or interest in what you have to offer in the future.

Pay-Per-Click With this program you agree to put a link or banner on your website. The company pays you for each click through to their website. The payouts can be anywhere from $.01 to $.025 per visitor that you send to their website.

When considering this affiliate program, look for reputable companies that give you access to a statistics page to your account. This page should show you the total number of clicks that have come from your website, your earnings, new affiliates and contact information. This will be your only means to measure your earnings and how many clicks you have provided with this type of program.

A good word of advice is before signing up with any company, be sure to check out their program thoroughly and review their terms and conditions.

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit

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