Affiliate Revenue Information

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The Logic Behind Niche Content Profits



AliExpress by Alibaba.com


In researching most successful online businesses, you start to notice a trend emerge. As far as websites go, there are a few giants such as Yahoo and MSN that cover every topic imaginable. For most people, taking on these established publishers head to head is an enormous task beyond their reach. After all, one or two people working from home or in their spare time cannot match the resources (billions of dollars and thousands of employees) of these corporations. At least not in all areas.

Focus, however, is a powerful weapon online. You'll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.

Reason 1: Your audience.

As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren't interested in everything, they have a set of likes and dislikes. The general audience of the internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isn't enough to profit from. This leads to reason two:

Reason 2: Advertisers want your audience.

One of the great advantages of internet advertising is the ability for advertisers to target specific demographics, as opposed to the television advertising technique of blanketing the airwaves with a general message. Advertisers, and subsequently publishers, know that the more specific their sales pitch can be, the more effective. And it makes sense.

Say for example, you are watching the evening news and see a commercial for car. Sure, it might raise you awareness of the product (a reason why this type of ad still exists), but you weren't really looking for a car. You were watching the news.

Now suppose you were reading a website dedicated to Ford Mustangs. There is a much higher likelihood that you may be interested, if not in buying the car, then in related accessories or insurance or reviews, etc. Advertisers know this and use the knowledge to increase the effectiveness of their campaigns. More bang for their buck, in other words.

By establishing a steady readership to your niche content, you have done a lot of the work for the advertisers. In turn, by featuring targeted advertising, your readers are more likely to respond, and find it useful instead of annoying. It is a virtuous cycle that leads to increased profits. To learn more about profiting from your online content, you can read our other articles at http://www.ClickForDeals.net

Chris Rivers is a writer for http://www.ClickForDeals.net. Visit the site to learn more about maximizing profits through affiliate and pay per click programs. Articles appear on the site exclusively one week before they are syndicated.

AliExpress by Alibaba.com


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Brave browser CEO apologizes for automatically adding affiliate links to cryptocurrency URLs  The Verge

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The resilience of affiliate marketing during COVID-19, backed up by Rakuten research  AffiliateINSIDER

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Highmark Inc. to affiliate with New York insurer  Pittsburgh Post-Gazette

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Brave Privacy Browser Caught Automatically Adding Affiliate Links to Cryptocurrency URLs  CPO Magazine

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Marlins news: 2020 schedule; unexplained absences at Summer Camp  Fish Stripes

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Analysis: NEA's Membership May Drop, but Its Budget Continues to Grow. So Do Affiliates' Dues  The 74

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10 things to know about Surgical Care Affiliates in 2020  Becker's ASC Review

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Minor league season canceled: Atlanta Braves' affiliates won't see field until 2021  Atlanta Business Chronicle

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Fintan Costello: Examining key differences in the US and European affiliate markets  SBC Americas

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Migrating your affiliate programme without losing money  AffiliateINSIDER

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Amazon reportedly planning drastic cuts to affiliate commission rates starting next week  The Verge

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Here’s A Look At The Impact Of Coronavirus (COVID-19) On The Affiliate Marketing Industry  Forbes

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2025 Projections: Affiliate Tracking Software Market Report by Type, Application and Regional Outlook  Owned

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From bidets to meat thermometers, how publishers’ commerce businesses adapt  Digiday

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Federal Reserve Main Street Lending Program  The National Law Review

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Publishers’ affiliate businesses are also at risk from browser changes to limit tracking  Digiday

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NexPoint Hospitality Trust Announces First Quarter 2020 Financial Results  Canada NewsWire

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J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire  Morning Brew

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How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

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Everything You Need to Know About Amazon's Affiliate Program  Business 2 Community

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Form 424B2 CITIGROUP INC  StreetInsider.com

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Greentown China Holdings Limited -- Moody's assigns Ba3 to Greentown's new USD notes  Yahoo Finance

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Inside Good Housekeeping’s affiliate commerce business  Digiday

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Sunrun Announces Definitive Agreement to Acquire Vivint Solar for an Enterprise Value of $3.2 billion  GlobeNewswire

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Form 424B3 Chicken Soup for the  StreetInsider.com

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Fox Corp profit beats on higher affiliate revenue  Reuters

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Inside The Data-Crunching That Powers Ziff Media Group's $1 Billion Affiliate Commerce Biz  AdExchanger

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The Ultimate Guide to B2B Affiliate Marketing  Business 2 Community

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Global Affiliate Tracking Software Market 2025 corporate overview, financial summary and SWOT analysis-QualityUnit, Tipalti, LeadDyno, Offerslook, Scaleo, etc.  3rd Watch News

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Affiliate Fees Drive Fox Fiscal Q2  Multichannel News

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