Affiliate Revenue Information

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Watch Out For Traffic Leaks



AliExpress by Alibaba.com


When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor, that you referred to their site, to get distracted and leave the merchant site, leaving you with no possibility of receiving any kind of commission.

Having traffic leaks does not mean the affiliate program is a scam or trying to cheat you. It is most likely that the merchant just doesn't realize what they are doing. If you are promoting an affiliate program that is not getting any sales for you, you may want to check for traffic leaks. If you find some then contact the merchant (in a professional manner) and ask if they would consider removing the traffic leaks from their site to increase conversion.

Here are a few examples of a traffic leak:

Advertisement Banners & Links
This is usually the most common traffic link. The merchant will put up a banner ad or two and some text links to "offset" their expenses. You do not want to promote an affiliate program that has this on their site. When you send a visitor to the site and they click the banner or text ad and go to the other site the merchant gets paid while you get zippo. Not to fair is it?

Order Phone Number
Another traffic leak is the toll free (or regular) phone number they put on their site to let customers call in their orders. But when customers do call in their orders you get stiffed on the commission. It is very easy to set up phone commission tracking. You should ask the merchant if they have any plans on setting up phone sale tracking. If they don't know how you can send them to me to show them how to do it.

Basically, you do not want anything on the merchants site that will drive your referred customer away to another site that you will not get a commission from.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

AliExpress by Alibaba.com


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Affiliate Software Market – Expected to Boost the Global Industry Growth in the Near Future : HitPath, Linkdex, Resels - Indian Columnist
Affiliate Software Market – Expected to Boost the Global Industry Growth in the Near Future : HitPath, Linkdex, Resels  Indian Columnist

HTF MI released a new market study on Global Affiliate Software Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and ...


Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue - Variety
Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue  Variety

Viacom eked out a profit in its fiscal second quarter, even as revenue from several of its main business lines decreased.


Retail Briefing: Retailers are trying to loosen Amazon’s grip on affiliate revenue - Digiday
Retail Briefing: Retailers are trying to loosen Amazon’s grip on affiliate revenue  Digiday

As customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming ...


The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

In America, the spend on affiliate marketing is projected to hit $8.2 billion USD by 2022. Here are 25 of the best affiliate marketing companies for 2019.


NeoPhotonics' revenue rises 3% in Q2 as Huawei shipments only partially subject to export ban - Semiconductor Today
NeoPhotonics' revenue rises 3% in Q2 as Huawei shipments only partially subject to export ban  Semiconductor Today

For second-quarter 2019, NeoPhotonics Corp of San Jose, CA, USA (a vertically integrated designer and manufacturer of hybrid photonic integrated ...


Better Collective revenues up double digits on US investment plan - EGR Global
Better Collective revenues up double digits on US investment plan  EGR Global

Better Collective today reported Q2 revenue growth of 64% to €15.8m as the business continues to reap the rewards of its US investment strategy.


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