Affiliate Revenue Information

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Affiliate Marketing Terminology



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Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a certain website, clicks on the link and completes the purchase wherever the link takes the customer. Every day people get introduced to affiliate marketing and want to make money from it. In many cases these new affiliates do not fully understand the affiliate world and make costly mistakes.

The following terms are important and every affiliate should know what they mean:

1) The Merchant: The merchant is any web site owner that wants to take advantage of performance based marketing. The merchant maintains and operates the affiliate program. The merchant decides how much he is willing to pay for each sale/lead that results from a visitor sent from an affiliate. Sometimes the merchant uses a 3rd party provider to operate the affiliate program.

2) The Affiliate network: An affiliate network acts as a 3rd party between the merchant and the associated affiliates. The affiliate network provides the technology to deliver the merchant's campaigns and offers. The affiliate network collects commission fees from the merchant and pays the affiliates that are part of the program. Well known affiliate networks are Commission Junction, AzoogleAds and Linkshare.

3) The Affiliate: An affiliate is a web site owner that promotes one or more merchants and their affiliate programs. The affiliate gets paid a commission if he/she can generate a sale/qualified lead for the merchant.

4) In most cases affiliate programs pay a commission per sale. This can be a fixed percentage or it can be a fixed dollar amount. Commission fees based on a certain percentage level per sale can be more rewarding for the affiliate if he/she is dealing with high priced items. Low priced items do not generate high income from affiliate sales. The following technical terms do exist:

Cost per sale(action) - CPA
Cost per click - CPC
Cost per lead - CPL
Cost per 1,000 -CPM

Overall - affiliate marketing can generate a full-time income for the affiliate. This is no easy task to accomplish though. One of the best known affiliate programs is the program operated by Amazon.com.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Websites operated by Christoph Puetz are The Web Hosting Resource Kit and Highlands Ranch Colorado and Affordable Vitamin Resources.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

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Viacom forecasts growth rebound in US ad sales, affiliate revenue - Reuters

Reuters

Viacom forecasts growth rebound in US ad sales, affiliate revenue
Reuters
Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
International TV Growth, Paramount Gains Power Viacom Q2 EarningsVariety
Viacom says turnaround is on track, profit beatsMarketWatch
Viacom Says Its Turnaround Is On TrackWall Street Journal
Forbes -Deadline
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Viacom's US Ads Dip, Global Business Up - MediaPost Communications

MediaPost Communications

Viacom's US Ads Dip, Global Business Up
MediaPost Communications
Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed. Viacom's U.S. advertising was down 3.4% to $841 million in the first quarter, slightly better than analyst' projections. This compares to the previous ...

and more »

Film, TV divisions slip but cable networks drive Fox in Q3 - Rapid TV News

Rapid TV News

Film, TV divisions slip but cable networks drive Fox in Q3
Rapid TV News
US affiliate revenue increased 10% driven by contractual rate increases across all brands and advertising revenue increased 3% from the prior year period due to higher pricing at Fox News. Non-US. International affiliate revenue increased 14% driven by ...
Twenty-First Century Fox gains as cable revenue rises 10%CNBC
21st Century Fox revenue dinged by NFLMarketWatch
21st Century Fox Reports Higher Quarterly ProfitsBroadcasting & Cable
Mediaweek -Indiantelevision.com -Motley Fool -Zacks Investment Research
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Strong Box Office and Park Attendance Power Disney's Results - Motley Fool

Arkansas Online

Strong Box Office and Park Attendance Power Disney's Results
Motley Fool
Disney blamed the drop on higher programming costs at ESPN, which was partially offset by affiliate revenue growth and higher advertising. The company also said that investments in BAMTech -- the company's streaming segment -- played a part in the ...
Marvel Is Open To Having A New Black Panther In SequelsScreen Rant

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Inside Allure's beauty box business - Glossy

Glossy

Inside Allure's beauty box business
Glossy
On top of subscription, sponsorship and affiliate revenue, the Beauty Box inspires more content against which Allure can run advertising: Each box gets its own unboxing video treatment on YouTube, and social media posts for the boxes are often ...


What To Expect From Disney's Q2 - Forbes

Forbes

What To Expect From Disney's Q2
Forbes
The flat Media Networks results were driven by growth in affiliate revenue, offset by a decrease in advertising revenues. The company was largely impacted by higher programming expenses at ESPN due to the first year of the new NBA contract and ESPN's ...
Disney beats — but ESPN continues to struggleBusiness Insider
Disney's Q2 media networks income sinks due to ESPN, Freeform strugglesFierceCable
Should Disney Be Getting More Out of This Quarter?24/7 Wall St.
MediaPost Communications -Business Wire (press release) -Seeking Alpha
all 371 news articles »

Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump - Zacks.com

Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump
Zacks.com
The company specifically mentioned that higher programming costs at ESPN were partially offset by affiliate revenue growth and higher advertising growth. “The programming cost increase was due to a shift in timing of College Football Playoff (CFP) bowl ...


Fox Revenues Dip, Execs Mum On Comcast Interest - MediaPost Communications

MediaPost Communications

Fox Revenues Dip, Execs Mum On Comcast Interest
MediaPost Communications
Fox's advertising revenue sank 25% to $1.6 billion, while affiliate revenue grew 11%. Advertising results were affected by its broadcasting business' unfavorable comparisons to a year ago, when it had the Super Bowl, as well as three fewer NFL ...

and more »

Viacom Soars on Affiliate Revenue Forecast - Multichannel News

Multichannel News

Viacom Soars on Affiliate Revenue Forecast
Multichannel News
On a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, Viacom stock soared Thursday after the programmer increased its forecasts for ...


4 Key Takeaways From Disney's Q2 Print - Benzinga

Benzinga

4 Key Takeaways From Disney's Q2 Print
Benzinga
Total cable and broadcast affiliate revenue rose 5.2 percent in the quarter, which exceeded the 4.5 percent the analyst was expecting. While overall subscriber erosion continued in the quarter and was down 3 percent from one year ago, the ramp of ...


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