Affiliate Revenue Information

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Affiliate Marketing Terminology



AliExpress by Alibaba.com


Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a certain website, clicks on the link and completes the purchase wherever the link takes the customer. Every day people get introduced to affiliate marketing and want to make money from it. In many cases these new affiliates do not fully understand the affiliate world and make costly mistakes.

The following terms are important and every affiliate should know what they mean:

1) The Merchant: The merchant is any web site owner that wants to take advantage of performance based marketing. The merchant maintains and operates the affiliate program. The merchant decides how much he is willing to pay for each sale/lead that results from a visitor sent from an affiliate. Sometimes the merchant uses a 3rd party provider to operate the affiliate program.

2) The Affiliate network: An affiliate network acts as a 3rd party between the merchant and the associated affiliates. The affiliate network provides the technology to deliver the merchant's campaigns and offers. The affiliate network collects commission fees from the merchant and pays the affiliates that are part of the program. Well known affiliate networks are Commission Junction, AzoogleAds and Linkshare.

3) The Affiliate: An affiliate is a web site owner that promotes one or more merchants and their affiliate programs. The affiliate gets paid a commission if he/she can generate a sale/qualified lead for the merchant.

4) In most cases affiliate programs pay a commission per sale. This can be a fixed percentage or it can be a fixed dollar amount. Commission fees based on a certain percentage level per sale can be more rewarding for the affiliate if he/she is dealing with high priced items. Low priced items do not generate high income from affiliate sales. The following technical terms do exist:

Cost per sale(action) - CPA
Cost per click - CPC
Cost per lead - CPL
Cost per 1,000 -CPM

Overall - affiliate marketing can generate a full-time income for the affiliate. This is no easy task to accomplish though. One of the best known affiliate programs is the program operated by Amazon.com.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Websites operated by Christoph Puetz are The Web Hosting Resource Kit and Highlands Ranch Colorado and Affordable Vitamin Resources.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

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Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue - Digiday

Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue
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Search Engine Journal

Amazon oneTag – Using it to Earn More Affiliate Revenue?
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What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten
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New NAD Decision Addresses Affiliate Links - Ad Law Access

New NAD Decision Addresses Affiliate Links
Ad Law Access
Firsts, the content was created by writers who did not know whether or not the company would receive any affiliate revenue based on purchases of the recommended products. Second, neither the retailers nor the brands mentioned in the guides had any ...


Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints - Wall Street Journal

Wall Street Journal

Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints
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BuzzFeed, for example, recently launched a product review site to capitalize on affiliate revenue sales, and its news division has begun asking readers to chip in with donations. In August, Vox Media announced internally a reorganization of its ...


Use Of Affiliate Links Does Not Necessarily Transform Editorial ... - Mondaq News Alerts

Use Of Affiliate Links Does Not Necessarily Transform Editorial ...
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In a significant new Decision, NAD has declined jurisdiction over content in Buzzfeed's "Shopping Guide" because of its determination that it does not constitute ...

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InStyle Partners With Amazon For Ecommerce, Reader's Choice Awards - MediaPost Communications

MediaPost Communications

InStyle Partners With Amazon For Ecommerce, Reader's Choice Awards
MediaPost Communications
β€œThe millions of women who come to InStyle every day don't just want to be inspired to buy, they expect automated commerce. That's modern shopping,” said Laure Frerer-Schmidt, publisher of InStyle. To meet this expectation, InStylehas partnered with ...


BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says - MediaPost Communications

BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
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... and want to ensure that the editorial content you're sponsoring or advertising against is not treated as your advertising, especially if you're providing affiliate revenue to a publisher, make sure to implement policies and practices that ...

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MainStem, Inc. Continues Expansion in the Ancillary Cannabis Supply Industry and Prepares for Merida-Led Series C ... - Business Wire (press release)

Business Wire (press release)

MainStem, Inc. Continues Expansion in the Ancillary Cannabis Supply Industry and Prepares for Merida-Led Series C ...
Business Wire (press release)
MainStem also saw over 500% Quarter over Quarter growth in affiliate revenue, and now serves customers across 13 states and Puerto Rico. The company, part of the Merida Capital Partners portfolio of companies, has been growing exponentially over a ...


Viacom Soars on Affiliate Revenue Forecast - Multichannel News

Multichannel News

Viacom Soars on Affiliate Revenue Forecast
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