Affiliate Revenue Information

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Affiliate Marketing Terminology



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Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a certain website, clicks on the link and completes the purchase wherever the link takes the customer. Every day people get introduced to affiliate marketing and want to make money from it. In many cases these new affiliates do not fully understand the affiliate world and make costly mistakes.

The following terms are important and every affiliate should know what they mean:

1) The Merchant: The merchant is any web site owner that wants to take advantage of performance based marketing. The merchant maintains and operates the affiliate program. The merchant decides how much he is willing to pay for each sale/lead that results from a visitor sent from an affiliate. Sometimes the merchant uses a 3rd party provider to operate the affiliate program.

2) The Affiliate network: An affiliate network acts as a 3rd party between the merchant and the associated affiliates. The affiliate network provides the technology to deliver the merchant's campaigns and offers. The affiliate network collects commission fees from the merchant and pays the affiliates that are part of the program. Well known affiliate networks are Commission Junction, AzoogleAds and Linkshare.

3) The Affiliate: An affiliate is a web site owner that promotes one or more merchants and their affiliate programs. The affiliate gets paid a commission if he/she can generate a sale/qualified lead for the merchant.

4) In most cases affiliate programs pay a commission per sale. This can be a fixed percentage or it can be a fixed dollar amount. Commission fees based on a certain percentage level per sale can be more rewarding for the affiliate if he/she is dealing with high priced items. Low priced items do not generate high income from affiliate sales. The following technical terms do exist:

Cost per sale(action) - CPA
Cost per click - CPC
Cost per lead - CPL
Cost per 1,000 -CPM

Overall - affiliate marketing can generate a full-time income for the affiliate. This is no easy task to accomplish though. One of the best known affiliate programs is the program operated by Amazon.com.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Websites operated by Christoph Puetz are The Web Hosting Resource Kit and Highlands Ranch Colorado and Affordable Vitamin Resources.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

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Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop - Variety

Variety

Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Variety
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom Shares Slide After Mixed Q4 Earnings Report, Affiliate WeaknessDeadline
Viacom Stock Falls Amid Lower Sub Fee ForecastsBroadcasting & Cable
Viacom expects distributor revenue to drop in 2018; shares sinkReuters
Zacks.com -Zacks Investment Research
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Our Product Reviews Have a New Look, and a New Mission - WIRED

WIRED

Our Product Reviews Have a New Look, and a New Mission
WIRED
A few things about the affiliate revenue we earn. First, we're not shy about it. You can find an "Affiliate Links" disclaimer on the right-hand side of every product review. We think it's important that publications are forthcoming about how they make ...


Viacom Reports Higher Quarterly Earnings, Flat US Ad Revenue - Billboard

Billboard

Viacom Reports Higher Quarterly Earnings, Flat US Ad Revenue
Billboard
For the final quarter of its fiscal year, Viacom posted, as forecast, higher advertising revenue at its media networks unit and a drop in U.S. affiliate revenue amid continued pay TV subscriber declines. Worldwide ad revenue rose in the latest quarter ...


Disney's Q3 media networks income falls 12% under sports costs, lower ad revenue - FierceCable

FierceCable

Disney's Q3 media networks income falls 12% under sports costs, lower ad revenue
FierceCable
The company blamed the decline on contractual rate increases for sports programming, lower advertising revenue and higher losses from equity investments in BAMTech and Hulu, all offset somewhat by higher affiliate revenue. Overall revenues for the ...
ESPN Remains A Drag On DisneyForbes
Walt Disney Co. Reports Lower 4th Quarter EarningsBroadcasting & Cable
Disney revenue drops partly thanks to ESPN, but Bob Iger is still “bullish” on the networkAwful Announcing
MediaPost Communications -All Access Music Group -CNBC -Variety
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Viacom Ad Results Better Than Forecast 11/17/2017 - MediaPost - MediaPost Communications

Viacom Ad Results Better Than Forecast 11/17/2017 - MediaPost
MediaPost Communications
Viacom posted slightly better-than-expected advertising quarter results -- despite a weak TV advertising market. Domestic advertising was flat for its fiscal fourth ...

and more »

Reader information on affiliate links - The Guardian

Reader information on affiliate links
The Guardian
Guardian News & Media (GNM) reviews a variety of products and services. Our selections are unbiased and are made independently by our journalists. Sometimes the Guardian earns a small commission (also known as “affiliate revenue”) when a reader ...


Kidscreen » Archive » Strong Nick ratings help boost Viacom's Q4 ... - Kidscreen

Kidscreen

Kidscreen » Archive » Strong Nick ratings help boost Viacom's Q4 ...
Kidscreen
Kidscreen - engaging the global children's entertainment industry.

and more »

Disney - Positioned Very Well To Deliver Growth - Seeking Alpha

Disney - Positioned Very Well To Deliver Growth
Seeking Alpha
Results at ESPN were comparable to the prior-year quarter as higher programming costs and lower advertising revenue were offset by higher affiliate revenue. The programming cost increase was driven by contractual rate increases for NFL, college sports ...


Cable Gains Power 21st Century Fox Earnings Despite Declines in Film, Broadcast TV - Variety

Variety

Cable Gains Power 21st Century Fox Earnings Despite Declines in Film, Broadcast TV
Variety
An 11% gain in cable affiliate revenue drove 21st Century Fox's bottom line for the quarter ended Sept. 30 even as the filmed entertainment and broadcast TV segments posted year-over-year profit declines. Fox hit Wall Street's expectations in ...
Twenty-First Century Fox's quarterly revenue beats StreetReuters
Cable nets stay strong but TV profits fall for 21st Century Fox in Q1 2018Rapid TV News
Fox Reports Higher Profit, Revenue in QuarterMultichannel News
SBS -CNBC
all 223 news articles »

Kids' channel drives Viacom's Q4 earnings - Toy & Hobby Retailer

Kids' channel drives Viacom's Q4 earnings
Toy & Hobby Retailer
VIMN's domestic affiliate revenue declined by three per cent to US$948 million following a decrease in subscribers and lower revenue from SVOD. International affiliate revenue, however, rose by 12 per cent to US$200 million. Growth in international ...


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