Affiliate Revenue Information

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Affiliate Marketing Terminology



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Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a certain website, clicks on the link and completes the purchase wherever the link takes the customer. Every day people get introduced to affiliate marketing and want to make money from it. In many cases these new affiliates do not fully understand the affiliate world and make costly mistakes.

The following terms are important and every affiliate should know what they mean:

1) The Merchant: The merchant is any web site owner that wants to take advantage of performance based marketing. The merchant maintains and operates the affiliate program. The merchant decides how much he is willing to pay for each sale/lead that results from a visitor sent from an affiliate. Sometimes the merchant uses a 3rd party provider to operate the affiliate program.

2) The Affiliate network: An affiliate network acts as a 3rd party between the merchant and the associated affiliates. The affiliate network provides the technology to deliver the merchant's campaigns and offers. The affiliate network collects commission fees from the merchant and pays the affiliates that are part of the program. Well known affiliate networks are Commission Junction, AzoogleAds and Linkshare.

3) The Affiliate: An affiliate is a web site owner that promotes one or more merchants and their affiliate programs. The affiliate gets paid a commission if he/she can generate a sale/qualified lead for the merchant.

4) In most cases affiliate programs pay a commission per sale. This can be a fixed percentage or it can be a fixed dollar amount. Commission fees based on a certain percentage level per sale can be more rewarding for the affiliate if he/she is dealing with high priced items. Low priced items do not generate high income from affiliate sales. The following technical terms do exist:

Cost per sale(action) - CPA
Cost per click - CPC
Cost per lead - CPL
Cost per 1,000 -CPM

Overall - affiliate marketing can generate a full-time income for the affiliate. This is no easy task to accomplish though. One of the best known affiliate programs is the program operated by Amazon.com.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Websites operated by Christoph Puetz are The Web Hosting Resource Kit and Highlands Ranch Colorado and Affordable Vitamin Resources.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

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Viacom Soars on Affiliate Revenue Forecast - Multichannel News

Multichannel News

Viacom Soars on Affiliate Revenue Forecast
Multichannel News
Viacom said it expects fourth quarter ad revenue to be positive and estimated affiliate revenue will decline in the low-to-mid single digit percentages for the full year. It had earlier predicted mid-single digit percentage declines. The gains come ...


Should Media Firms Spend Their Tax Windfall or Save for a Rainy Day? - Variety

Variety

Should Media Firms Spend Their Tax Windfall or Save for a Rainy Day?
Variety
When Viacom reported earnings last week for its fiscal first quarter, the numbers weren't pretty. The owner of MTV, Nickelodeon and Comedy Central saw its U.S. ad revenue fall 6%, while overall advertising increased just 1%. Affiliate revenue was off ...


Viacom's TV business suffers from cord cutting - MarketWatch

Billboard

Viacom's TV business suffers from cord cutting
MarketWatch
Viacom, like other linear-television channel providers, is hurt when viewers cut their cable subscriptions from both lower advertising payments and a decline in affiliate revenue generated through subscription fees paid to cable companies. In its first ...
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FierceCable

Cable networks carry water for Fox in Q2 beat - Twenty-First Century ...
Seeking Alpha
Twenty-First Century Fox (FOX, FOXA) has reported fiscal Q2 earnings that saw revenue gains carried entirely by cable, against declines in broadcast TV and the film studio. The company's income from continuing operations more than doubled to $1.84B ...
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How Disney's Media Networks May Fare in Fiscal 1Q18 - Market ... - Market Realist

Market Realist

How Disney's Media Networks May Fare in Fiscal 1Q18 - Market ...
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The Walt Disney Company's (DIS) Media Networks segment, which contributes the bulk of the leading media conglomerate's business, reported $5.5 billion in revenue, down 3.4% YoY (year-over-year). The fall was driven by an 11% YoY decline in the ...

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Viacom (VIAB) PT Raised to $33 at Deutsche Bank - StreetInsider.com

The Lincolnian Online

Viacom (VIAB) PT Raised to $33 at Deutsche Bank
StreetInsider.com
Positives included an improved outlook for 2018's domestic affiliate revenue decline, ratings improvement at a few flagship networks, better than expected international affiliate revenue growth, a larger currency benefit than we had estimated, and ...
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iHeartUs helps couples grow their relationship | TechCrunch - TechCrunch

TechCrunch

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Disney Profits Jump Because of Tax Benefit - Broadcasting & Cable

Broadcasting & Cable

Disney Profits Jump Because of Tax Benefit
Broadcasting & Cable
ESPN's operating income was down because of an 11% drop in ad revenue, partially offset by higher affiliate revenue and lower programming costs. Ad revenues were down partly because of one fewer big college football bowl game due to a shift in the ...
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Disney Q1 profit up 78% | - Advanced Television - Advanced Television

Advanced Television

Disney Q1 profit up 78% | - Advanced Television
Advanced Television
The Walt Disney Company has reported a 78 per cent increase in profit for the first quarter, thanks largely to a huge tax gain. Disney's Q1 profit jumped to $4.42 billion (€3.58bn) from $2.48 billion last year. Earnings for the quarter included a $1.6 ...
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Starling's marketplace banking rollout adds pensions, savings, travel ... - TechCrunch

TechCrunch

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