Affiliate Revenue Information

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Affiliate Marketing Terminology



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Affiliate Marketing is a large business piece on the Internet. The (online) retail customer often does not know that he/she made the recent online purchase through an affiliate link. He/She sees a product of interest on a certain website, clicks on the link and completes the purchase wherever the link takes the customer. Every day people get introduced to affiliate marketing and want to make money from it. In many cases these new affiliates do not fully understand the affiliate world and make costly mistakes.

The following terms are important and every affiliate should know what they mean:

1) The Merchant: The merchant is any web site owner that wants to take advantage of performance based marketing. The merchant maintains and operates the affiliate program. The merchant decides how much he is willing to pay for each sale/lead that results from a visitor sent from an affiliate. Sometimes the merchant uses a 3rd party provider to operate the affiliate program.

2) The Affiliate network: An affiliate network acts as a 3rd party between the merchant and the associated affiliates. The affiliate network provides the technology to deliver the merchant's campaigns and offers. The affiliate network collects commission fees from the merchant and pays the affiliates that are part of the program. Well known affiliate networks are Commission Junction, AzoogleAds and Linkshare.

3) The Affiliate: An affiliate is a web site owner that promotes one or more merchants and their affiliate programs. The affiliate gets paid a commission if he/she can generate a sale/qualified lead for the merchant.

4) In most cases affiliate programs pay a commission per sale. This can be a fixed percentage or it can be a fixed dollar amount. Commission fees based on a certain percentage level per sale can be more rewarding for the affiliate if he/she is dealing with high priced items. Low priced items do not generate high income from affiliate sales. The following technical terms do exist:

Cost per sale(action) - CPA
Cost per click - CPC
Cost per lead - CPL
Cost per 1,000 -CPM

Overall - affiliate marketing can generate a full-time income for the affiliate. This is no easy task to accomplish though. One of the best known affiliate programs is the program operated by Amazon.com.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author.

Websites operated by Christoph Puetz are The Web Hosting Resource Kit and Highlands Ranch Colorado and Affordable Vitamin Resources.

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

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A Closer Look At Disney's Fiscal 2019 - Forbes - Forbes

Forbes

A Closer Look At Disney's Fiscal 2019 - Forbes
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Disney announced solid fiscal fourth quarter results last week, as both its earnings per share and revenues came in ahead of market expectations.
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Disney Earnings Jump Despite Cable Network Unit Decline - Broadcasting & Cable

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Disney Earnings Jump Despite Cable Network Unit Decline
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The decline was caused by the consolidation of BAMTech, which had an operating loss. Disney Channel and Freeform had increases in operating income, the company said. ESPN was flat as affiliate revenue growth was offset by higher programming and ...
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CNN

Disney's Broadcast, Cable Units Record Revenue Hikes
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What To Expect From Disney's Q4 Earnings - Forbes

Forbes

What To Expect From Disney's Q4 Earnings
Forbes
Disney's Media Networks revenue for the third quarter grew 5% y-o-y to $6.1 billion, driven by growth in affiliate revenue, offset by a decline in advertising revenues. The segment's operating income declined 1% y-o-y, as higher results at Broadcasting ...

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Disney Shares Rise After Big Q4 Earnings, Sales Beat - Stockhouse

Disney Shares Rise After Big Q4 Earnings, Sales Beat
Stockhouse
Operating income increased $150 million to $379 million, due to higher program sales and affiliate revenue growth. Media Networks revenues rose 9 percent to $6.0 billion. Results at ESPN were comparable to the prior-year quarter as affiliate revenue ...

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Disney Reports Record Revenue, Net Income and Earnings Its Fiscal Q4 - Subscription Insider

Disney Reports Record Revenue, Net Income and Earnings Its Fiscal Q4
Subscription Insider
ESPN had higher affiliate revenue but that was offset, in part, due to lower subscribers and lower advertising revenue. Broadcasting revenue was $1.8 billion, a 21 percent increase, primarily due to the sale of two Marvel series and the show Black-ish.

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Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue - Digiday

Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue
Digiday
As customer acquisition costs through Facebook and Google rise, retailers are turning to publishers for help. Affiliate partnerships with publishers is becoming an increasingly appealing solution for retailers to drive traffic to their sites with ...


21st Century Fox Reports First Quarter Income From Continuing Operations Attributable To 21st Century Fox ... - PR Newswire (press release)

Miami Herald

21st Century Fox Reports First Quarter Income From Continuing Operations Attributable To 21st Century Fox ...
PR Newswire (press release)
Domestic affiliate revenue increased 9% reflecting continued contractual rate increases across all of our domestic brands, and domestic advertising revenue increased 7% from the prior year period largely due to higher pricing at FOX News. Domestic ...
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Fox Q3 Numbers SteadyMultichannel News
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Amazon oneTag – Using it to Earn More Affiliate Revenue? - Search Engine Journal

Search Engine Journal

Amazon oneTag – Using it to Earn More Affiliate Revenue?
Search Engine Journal
Some time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn't a new program. But if you haven't heard of it, you may profit from learning more about oneTag. Amazon ...


Hemisphere Media Group Announces Third Quarter 2018 Financial Results - PR Newswire (press release)

Hemisphere Media Group Announces Third Quarter 2018 Financial Results
PR Newswire (press release)
The increase in the period was primarily due to an increase in affiliate revenue and other revenues, offset by a decline in advertising revenue. Advertising revenue decreased $0.4 million, or 1%, driven by the continued negative impact of Hurricane ...

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