Affiliate Revenue Information

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The Secret Shady Practices of Affiliate Marketing



AliExpress by Alibaba.com


You've probably heard it a hundred times...affiliate marketing is a great way to make money online.

What if I told you affiliate marketing was basically unethical or that the field is dominated by shady practices?

You disagree?

Well let's explore affiliate marketing from the merchant, affiliate and customer viewpoints.

Affiliate marketing is a revenue sharing partnership between a web merchant and one or more affiliates, where the affiliate is paid a commission for referring clicks, leads or, most often, sales to the merchant.

The affiliate signs up to the affiliate program via an online application form, receives an affiliate link, and can then promote the products and services of the web merchant via his own website, ezine, pay per click search engines or other advertising means.

The affiliate's role, then, is to introduce the potential buyer to the seller acting as a kind of middleman.

In return he is paid a commission of any sales resulting from referrals.

But haven't we always been taught to cut out the middleman where possible?

Well, yes, but in affiliate marketing the customer pays the same price regardless of whether he arrives at the web merchant's site directly or via the affiliate's link.

Or at least that's how it should be.

How does the web merchant benefit from running an affiliate program?

The main advantage to the web merchant is that via his affiliate program he can recruit a large sales team of affiliates at zero cost and make many more sales in a way that his website alone could never hope to do.

How does the affiliate benefit?

The advantages to the affiliate are that he can make money in a business where he doesn't have the upfront costs of creating his own product, and doesn't have to worry about ecommerce, bookkeeping, or customer support because that's all handled by the merchant.

How does the customer benefit?

The customer gets a solution to his problem (provided the product or service does what it says it does) that he may not have found without the affiliate's help and does not have to pay extra.

So it's a win-win situation for everyone involved.

Or at least it is in principle.

However in the real world both affiliates and affiliate program owners can be involved in some shady practices.

Shady Practice #1

Unscrupulous merchants close down programs without warning and without paying commissions or tempt new affiliates with high commissions then drop those commission rates dramatically a week later.

Affiliates - protect yourselves from this situation by selecting the affiliate program carefully.

Ask yourself these questions.

Has the site existed for more than a year? Is it clear what the site is providing and are the terms and conditions of the affiliate program explained clearly and comprehensively in simple language? Are there good online reviews of the program in websites or discussion forums? Does the program provide realtime commission stats online? Are ready-to-use affiliate marketing tools available?

Shady Practice #2

Affiliates are sometimes guilty of misleading or false advertising - making claims or promises about the product or services which are totally untrue or greatly exaggerated.

Shady Practice #3

Illegal use of logos, trademarks or other branding. This includes infringement of intellectual property rights and violation of copyrights.

Shady Practice #4

Spamming.

While legitimate affiliates are jumping through hoops to comply with the can-spam laws, the shady characters continue to find their way around it.

Shady Practice #5

Affiliate link hijacking is the replacement of your affiliate id with the hijacker's in the affiliate link.

You don't get your rightful commission - the hijacker gets it instead by buying through his own affiliate link.

It's best if you can avoid displaying your affiliate link and affiliate ID in the browser address bar.

One technique uses a zero-frame or invisible frame to make it appear you are sending visitors to a page on your website when, in fact, you are really sending them to your affiliate link.

To prevent the hijacker from viewing the web page's source code to see that you've loaded an affiliate link, use javascript encryption to scramble the page code or software to prevent the source code from being viewed.

Make no mistake about it...

In any area of human activity, particularly where there is money to be made, there will always be people who try to cheat, exploit the gullible and do harm.

The proper way to engage in affiliate marketing is to act ethically, build a relationship of trust with your prospects and customers then provide value by consistently exceeding your customers expectations.

And this applies to any business either online or offline.

Keith Rougvie is an ethical marketer. To get the free ebook "How To Pick And Promote Affiliate Programs" and other free resources, advice and recommendations visit http://www.make-money-online-website.com

AliExpress by Alibaba.com


MORE RESOURCES:




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Publishers’ affiliate businesses are also at risk from browser changes to limit tracking  Digiday

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue - Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue - Folio:  Folio Magazine

Affiliate Revenue Strategies: Innovate, but Play by the Rules - RisMedia.com
Affiliate Revenue Strategies: Innovate, but Play by the Rules  RisMedia.com

Sodinokibi Ransomware: Following the Affiliate Money Trail - BleepingComputer
Sodinokibi Ransomware: Following the Affiliate Money Trail  BleepingComputer

McDonald’s International Lead Market’s Revenue Neck To Neck With Revenue From US Market? - Forbes
McDonald’s International Lead Market’s Revenue Neck To Neck With Revenue From US Market?  Forbes

How The Points Guy built a 100-person media company off affiliate fees - Digiday
How The Points Guy built a 100-person media company off affiliate fees  Digiday

What Is Driving Disney’s $10-Billion Revenue Surge In 2019? - Forbes
What Is Driving Disney’s $10-Billion Revenue Surge In 2019?  Forbes

Twitch reveals plans for Channel Points, affiliate ad revenue change, and new dashboard - Dot Esports
Twitch reveals plans for Channel Points, affiliate ad revenue change, and new dashboard  Dot Esports

At TwitchCon, CEO Addresses Controversial Policy Enforcement, Reveals Sweeping Ad System Overhaul - Tubefilter
At TwitchCon, CEO Addresses Controversial Policy Enforcement, Reveals Sweeping Ad System Overhaul  Tubefilter

Everything You Need to Know About Amazon’s Affiliate Program - Business 2 Community
Everything You Need to Know About Amazon’s Affiliate Program  Business 2 Community

‘Contextual shopping’: Publishers are using model homes for retail experiences - Digiday
‘Contextual shopping’: Publishers are using model homes for retail experiences  Digiday

TCG Buys Majority Stake in Food52 for $83 Million - The Wall Street Journal
TCG Buys Majority Stake in Food52 for $83 Million  The Wall Street Journal

RECOILtv's New Affiliate Link Program for the 2A Community | RECOIL - RECOILweb
RECOILtv's New Affiliate Link Program for the 2A Community | RECOIL  RECOILweb

BetShah launches affiliate program with Income Access - Yogonet International
BetShah launches affiliate program with Income Access  Yogonet International

This Complete Digital Marketing Super Bundle is down to just $9.25 with Promo code - Neowin
This Complete Digital Marketing Super Bundle is down to just $9.25 with Promo code  Neowin

Discovery and Amazon Serve Up New Cooking App - The Wall Street Journal
Discovery and Amazon Serve Up New Cooking App  The Wall Street Journal

$70K in Amazon Affiliate Income from ONE Site - KTVA
$70K in Amazon Affiliate Income from ONE Site  KTVA

Many Wellness Brands Are Failing to Train the Influencers They Hire - Bon Appetit
Many Wellness Brands Are Failing to Train the Influencers They Hire  Bon Appetit

Can TripAdvisor Curtail The Decline In Revenues For Its Core Hotels Segment? - Forbes
Can TripAdvisor Curtail The Decline In Revenues For Its Core Hotels Segment?  Forbes

Brand helping SMEs to multifold their Business this festive season - The Asian Age
Brand helping SMEs to multifold their Business this festive season  The Asian Age

Affiliate Monitor - October 2019 - iGaming Business
Affiliate Monitor - October 2019  iGaming Business

Albany area chambers will officially affiliate next year - Albany Business Review
Albany area chambers will officially affiliate next year  Albany Business Review

Is it better to use gaming affiliates or gaming operators? - Novinite.com
Is it better to use gaming affiliates or gaming operators?  Novinite.com

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Performance-Based Marketing in Crypto: Prospects & Best Practices  Finance Magnates

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Discovery launches subscription streaming video app with Amazon  Business Insider UK

Public debut of ThaiBev affiliate pushes market cap to $6.2bn - Nikkei Asian Review
Public debut of ThaiBev affiliate pushes market cap to $6.2bn  Nikkei Asian Review

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Mercy Medical Center says it may be ‘forced out’ of Cigna network by Tuesday  MassLive.com

PrimeXBT Expands Referral Program and Launches First CPA Offer for Affiliate Partners - Ethereum World News
PrimeXBT Expands Referral Program and Launches First CPA Offer for Affiliate Partners  Ethereum World News

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

Group Nine Media to Acquire PopSugar - Hollywood Reporter
Group Nine Media to Acquire PopSugar  Hollywood Reporter

Loews Hotels and City of Memphis sign development agreement for $210M convention center hotel Downtown. - Memphis Business Journal
Loews Hotels and City of Memphis sign development agreement for $210M convention center hotel Downtown.  Memphis Business Journal

‘PopSockets queen’ says PopSockets stole her idea for PopSockets koozie - The Verge
‘PopSockets queen’ says PopSockets stole her idea for PopSockets koozie  The Verge

West Virginia sports betting revenue continues to increase - AffiliateINSIDER
West Virginia sports betting revenue continues to increase  AffiliateINSIDER

Karwa Chauth 2019: 9 Best Gifts For Wife, Husband And Mother-In-Law - NDTV
Karwa Chauth 2019: 9 Best Gifts For Wife, Husband And Mother-In-Law  NDTV

Google may be about to kill affiliate marketing links - Fast Company
Google may be about to kill affiliate marketing links  Fast Company

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Places to visit in Scotland: The best spots for your holiday  CNN

Group Nine Acquires PopSugar In All-Stock Deal That Will Boost Its Reach To Half The U.S. Population - Tubefilter
Group Nine Acquires PopSugar In All-Stock Deal That Will Boost Its Reach To Half The U.S. Population  Tubefilter

How Dennis Publishing’s affiliate business boosts its ads performance - Digiday
How Dennis Publishing’s affiliate business boosts its ads performance  Digiday

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Gamers say they're earning more money on Facebook's streaming platform than on Twitch and YouTube  Business Insider

#PILIVE19: Partnerize on Partner Marketing and Overcoming Industry Challenges - PerformanceIN
#PILIVE19: Partnerize on Partner Marketing and Overcoming Industry Challenges  PerformanceIN

Skimlinks and Commission Factory to Expand Affiliate Marketing for Premium Publishers Across APAC - PerformanceIN
Skimlinks and Commission Factory to Expand Affiliate Marketing for Premium Publishers Across APAC  PerformanceIN

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Transform Into Disney's Maleficent With MAC Cosmetics This Halloween  E! Online

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AECOM accelerates value creation strategy with sale of its Management Services business for $2.405 billion  Financial Post

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BCAAR Announces Top Realtors  wbckfm.com

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PG&E power outage in California: Live updates  CNN

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Fidelity Affiliate Joins $3.5 Million Blockchain Firm Funding Round  Cointelegraph

Gains in Affiliate Fees Power Fox Corp. Earnings - Variety
Gains in Affiliate Fees Power Fox Corp. Earnings  Variety

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Wyoming judge gives break to energy industry over royalties  Casper Star-Tribune Online

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Amazon Great Indian Festival Sale, Deals: 10 Best Offers On Beauty Gift Sets  NDTV

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Boom: Manhattan investors pay nearly $300 million for big Mountain View apartment complex  East Bay Times

WeWork India looks to raise $200 million - Livemint
WeWork India looks to raise $200 million  Livemint

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Author Franiya Tiffany, 9, sets out to stop the 'hate disease'  TODAY

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How Does an Affiliate Network Work in an Online Casino?  Spiel Times

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Publicis Reports Q3 Early Because Results Are That Bad – And Lowers Guidance Through 2020  AdExchanger

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Red Hat CFO Loses Out on Retention Bonus Following Standards-Related Ouster  The Wall Street Journal

Bauer, Seven work on $40m PacMags deal - The Australian Financial Review
Bauer, Seven work on $40m PacMags deal  The Australian Financial Review

Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue - Variety
Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue  Variety

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Las Vegas prepares to welcome Raiders, but is it a bad bet?  San Francisco Chronicle

Chicago teachers set strike date of Oct 17 if contract talks fail - WGN TV Chicago
Chicago teachers set strike date of Oct 17 if contract talks fail  WGN TV Chicago

Viacom affirms affiliate revenue guidance in wake of AT&T deal, shares surge - MarketWatch
Viacom affirms affiliate revenue guidance in wake of AT&T deal, shares surge  MarketWatch

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6 Ways To Invest In Yourself and Why It Is Necessary  Thrive Global

Ant Financial-led funding boost may put Zomato back in the saddle in race with Swiggy - Livemint
Ant Financial-led funding boost may put Zomato back in the saddle in race with Swiggy  Livemint

Nexstar Finds Its Next Fresno Leader - Radio & Television Business Report
Nexstar Finds Its Next Fresno Leader  Radio & Television Business Report

Pennsylvania gambling revenue continues to rise for 2018-19 - AffiliateINSIDER
Pennsylvania gambling revenue continues to rise for 2018-19  AffiliateINSIDER

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

Report: Japan losing tourism battle with South Korea amid row:The Asahi Shimbun - Asahi Shimbun
Report: Japan losing tourism battle with South Korea amid row:The Asahi Shimbun  Asahi Shimbun

LuckyBet launches new affiliate programme with Income Access - AffiliateINSIDER
LuckyBet launches new affiliate programme with Income Access  AffiliateINSIDER

Amazon Great Indian Festival 2019 Sale: Jewellery, Heels, Clutches And Deals On Other Accessories - NDTV
Amazon Great Indian Festival 2019 Sale: Jewellery, Heels, Clutches And Deals On Other Accessories  NDTV

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My Years in the Florida Shuffle of Drug Addiction  The New Yorker

Business People: Jungbauer to lead Minnesota Chamber board - St. Paul Pioneer Press
Business People: Jungbauer to lead Minnesota Chamber board  St. Paul Pioneer Press

Retail Briefing: Retailers are trying to loosen Amazon’s grip on affiliate revenue - Digiday
Retail Briefing: Retailers are trying to loosen Amazon’s grip on affiliate revenue  Digiday

LuckyBet launches affiliate programme with Income Access - AffiliateINSIDER
LuckyBet launches affiliate programme with Income Access  AffiliateINSIDER

XLMedia reports decline in revenue for H1 - AffiliateINSIDER
XLMedia reports decline in revenue for H1  AffiliateINSIDER

Streaming video wars are giving publishers an affiliate fee bump - Digiday
Streaming video wars are giving publishers an affiliate fee bump  Digiday

Market LIVE: Indian-American economist wins Nobel Economics Prize for alleviating global poverty - The Financial Express
Market LIVE: Indian-American economist wins Nobel Economics Prize for alleviating global poverty  The Financial Express

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The end is (probably) nigh: After almost 22 years  imaging resource

XLMedia CEO Stuart Simms appointed to Board of Directors - SBC News
XLMedia CEO Stuart Simms appointed to Board of Directors  SBC News

Amazon Prime Day’s Weird Symbiosis With Journalism - Slate
Amazon Prime Day’s Weird Symbiosis With Journalism  Slate

TV advertisement spends cut by Norwegian offshore operators - AffiliateINSIDER
TV advertisement spends cut by Norwegian offshore operators  AffiliateINSIDER

BuzzFeed looks to bring more advertisers to its commerce business - Digiday
BuzzFeed looks to bring more advertisers to its commerce business  Digiday

Richard Fairbairn Autopilot Passive Income Lead Generation Report Launched - Newswire
Richard Fairbairn Autopilot Passive Income Lead Generation Report Launched  Newswire

CBS Revenue Boosted By Political Advertising, Affiliate Revenue Rises 02/15/2019 - MediaPost Communications
CBS Revenue Boosted By Political Advertising, Affiliate Revenue Rises 02/15/2019  MediaPost Communications

10 Key Issues For Fintech Startup Companies - Forbes
10 Key Issues For Fintech Startup Companies  Forbes

Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Online gaming will be a goldmine for affiliate marketing - VentureBeat
Online gaming will be a goldmine for affiliate marketing  VentureBeat

How to Build a Reliable (and Profitable) Affiliate Network From Scratch - Entrepreneur
How to Build a Reliable (and Profitable) Affiliate Network From Scratch  Entrepreneur

The New York Times and The Guardian are celebrating good digital revenue news today - Nieman Journalism Lab at Harvard
The New York Times and The Guardian are celebrating good digital revenue news today  Nieman Journalism Lab at Harvard

Affiliate Marketing 101 - Business 2 Community
Affiliate Marketing 101  Business 2 Community

Top 10 Affiliate Programs to Increase Your Revenue in 2018 - Business 2 Community
Top 10 Affiliate Programs to Increase Your Revenue in 2018  Business 2 Community

Pakistani delegation in Paris for ‘crucial’ FATF meeting - Pakistan Today
Pakistani delegation in Paris for ‘crucial’ FATF meeting  Pakistan Today

Fox Corp. Beats Wall Street Q4 Estimates In First Full Quarter As Stand-Alone Entity - Deadline
Fox Corp. Beats Wall Street Q4 Estimates In First Full Quarter As Stand-Alone Entity  Deadline

Viacom Improves Performance as CBS Merger Talks Continue - The Wall Street Journal
Viacom Improves Performance as CBS Merger Talks Continue  The Wall Street Journal

8 Reasons Why Small Businesses Should Use Affiliate Marketing - Business.com
8 Reasons Why Small Businesses Should Use Affiliate Marketing  Business.com

Cars.com Reports Fourth Quarter and Full Year 2018 Results - Cars.com News
Cars.com Reports Fourth Quarter and Full Year 2018 Results  Cars.com News

Partnerize Recognized with the Pinnacle Award for Best Affiliate Marketing Innovation - GlobeNewswire
Partnerize Recognized with the Pinnacle Award for Best Affiliate Marketing Innovation  GlobeNewswire

Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings - Variety
Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings  Variety

Disney earnings decrease in second quarter but top Wall Street estimates - Los Angeles Times
Disney earnings decrease in second quarter but top Wall Street estimates  Los Angeles Times

How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio: - Folio Magazine
How Wired's Multiplatform Strategy Is Increasing Engagement and Revenue - Folio:  Folio Magazine

Amazon oneTag – Using it to Earn More Affiliate Revenue? - Search Engine Journal
Amazon oneTag – Using it to Earn More Affiliate Revenue?  Search Engine Journal

Publishers say affiliates generate more revenue than other types of marketing - ZDNet
Publishers say affiliates generate more revenue than other types of marketing  ZDNet

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