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Why 95% of Affiliate Websites Lose Money - And To Avoid The Pitfalls



AliExpress by Alibaba.com


Affiliate marketing is an agreement between two websites in which one site (the affiliate) sends traffic to another site by means of advertising or content.

In return, the affiliate receives a percentage of sales generated.

Having worked with affiliate programs for several years now I can vouch that's it possible to make a very comfortable living working from home with affiliate programs.

Sure there are downsides - there can be sales tracking issues; dud affiliate programs, and there's always those dreaded returns and commission chargebacks.

But the upside more than makes up for it: you get to be your own boss; you can set your own hours; you're building a potentially enormous recurring stream of income; and there's no workplace politics or overbearing boss to hound you.

But the best part is this: the potential to make money is unlimited - there is no glass ceiling.

So if affiliate programs are such a great concept - why do statistics tell us that only 5% of affiliate marketers ever make money online?

Why aren't more affiliates making more money?

In my online experience I've seen a few affiliate websites that are absolute genius at selling. Most however make several deadly mistakes that are probably costing them thousands of dollars in sales.

Here are the 3 top reasons why 95% of affiliate websites don't make more money and how you can steer clear of the pitfalls:

Reason #1: Trying to sell too many products.

Have you ever visited a website and been knocked senseless with sales offers? Banners flashing, moving text - moving up, down, left to right, right to left, bright laughing images bouncing across your screen.

Then the pop-ups come - pop-ups, pop-unders, pop-overs. It's non-stop sales-pitch overload - and you can't get out of there fast enough. It takes you a full five minutes to re-focus your eyes once you manage to escape from the website

Ok, some affiliate websites aren't that bad but you get the point.

While working for a bank several years back, I learned one of the #1 rules of sales: "A confused mind always says 'No'." If you give someone too many options, too many choices, or even too much information too quickly - they won't buy anything. They will always say 'No' to the sale.

Solution? Reduce the confusion and you'll INCREASE the sales.

Top affiliates will tell you to focus on one or two products per website (or per web page). Never more than that.

If you want to increase your conversion rate, stop selling so many products on one website. Focus on the top one or two that make you the most sales. You'll then have a lot more customers saying 'yes' and putting cash in your pocket.

Reason #2: Website theme is too general.

When choosing a theme for your website, think niche, not general. For example, unless you're Best Buy or Future Shop, you might not want to build a website about computers. That's way too general and you're now in competition with the big boys. Why put yourself through that?

This is a fundamental mistake new affiliates make. They choose a website theme that is much too general. They choose to make a website about computers or credit cards or diets or insurance.

These are all profitable topics of major interest to many people. But the topics are too broad and you'll be running yourself ragged trying to be all things to all people.

Solution? Make your website theme as niche as you can - while still being profitable.

For example, instead of a website about computers, why not a site about laptops only? Instead of diets, why not diet patches? Instead of credit cards, why not no-fee credit cards? You get the idea.

By doing this you'll be way ahead of most affiliate marketers. You'll also be setting yourself apart from the crowd - people will remember your website as a 'specialized' website and you'll be the first website they'll visit when they want a laptop, or a diet patch review or a no-fee credit card.

Reason #3 Poor Choice of Affiliate Program

If you're an affiliate who isn't making the money you think you should be making - maybe the problem isn't anything you've done. The problem could be the affiliate program.

Not every affiliate program is created equal and for every 1 that makes you money, there are 10 that won't. It's not your fault, that's just the way it works. You've got to test and try different programs to find the true winners.

Experience will show you which ones are a good fit for your website and your visitors. Learn from that experience and then spend more time and effort on the programs that make you the most money.

And don't just go by the highest EPC numbers (earnings per one hundred clicks). I know of one affiliate who purposely seeks out low-earning EPC affiliate programs because he says there's little competition for them. He makes a tidy little sum from several of these affiliate programs that other affiliates are ignoring.

Your personal experience is the best indicator of what will make you the most money. I've tried some affiliate programs that were (apparently) huge earners. They didn't make me a dime. I've tried others that didn't look so hot as far as earnings and they make me $1000+ per month. It really depends on you and your website.

If you're not making the money you think you should be making - and you feel you're doing everything else right, it could just be your choice of affiliate program. Try changing affiliate programs and see if that increases your sales.

Those are 3 main reasons why 95% of affiliate websites don't make the money they could be making. Steer clear of these pitfalls and you'll be on your way to being in that top 5% of affiliate marketers making the big bucks.

Kate Fox is contributing writer to Website Conversion, a website dedicated to showing you how to increase your web sales without increasing traffic.

For more free tips on how to improve your affiliate web conversion rates visit: http://www.Web-Conversion.com

AliExpress by Alibaba.com


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BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018 - MediaPost Communications
BuzzFeed Makes $50M In Ecommerce Revenues 11/20/2018  MediaPost Communications

BuzzFeed's Chief Commerce Officer Ben Kaufman and his 65-person team generated $50 million in revenue this year by successfully combining commerce and ...


How The Knot uses content to grow consumer revenue three ways - Digiday
How The Knot uses content to grow consumer revenue three ways  Digiday

Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees - Variety
CBS 3Q Profit Rises on Digital Subscriptions, Affiliate Fees  Variety

CBS said third-quarter profit rose largely on strength in revenue from affiliate and subscription fees, a testament to the company's ongoing efforts to find sources ...


New York races to pass the Mobile Wagering Bill - AffiliateINSIDER
New York races to pass the Mobile Wagering Bill  AffiliateINSIDER

The New York mobile wagering bill has taken a huge leap forward in recent days after receiving green light from the state's Senate, but, the progression ma.


IAC-owned publishing company Dotdash grew revenue by 44 percent last year - TechCrunch
IAC-owned publishing company Dotdash grew revenue by 44 percent last year  TechCrunch

Holding company IAC just released its fourth quarter earnings report, which includes positive numbers for Dotdash, the rebranded company formerly known as ...


Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money - Tubefilter
Twitch Adds New Affiliate Link, Merch Integrations To Help Creators Earn More Money  Tubefilter

Twitch streamers now have several added tools to help them boost monetization, the platform unveiled this weekend at its annual TwitchCon gathering.


eBay Cuts Back on Affiliate Marketing - EcommerceBytes
eBay Cuts Back on Affiliate Marketing  EcommerceBytes

eBay is cutting compensation up to 70% for certain affiliates who drive traffic to its site effective today, January 19, 2019, a further sign the company is engaged ...


Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings - Variety
Domestic Advertising and Distribution Gains Drive Discovery Q1 Earnings  Variety

Discovery Inc. delivered domestic advertising and distribution growth in the first quarter even as international revenue dropped.


CBS says streaming services & Super Bowl helped it achieve record revenues in Q1 - TechCrunch
CBS says streaming services & Super Bowl helped it achieve record revenues in Q1  TechCrunch

CBS credited its direct-to-consumer streaming services in helping it achieve double-digit revenue growth and record quarterly revenues in Q1, along with the ...


Affiliate Marketing 101 - Business 2 Community
Affiliate Marketing 101  Business 2 Community

Affiliate marketing can be described as outsourced marketing. It's a process that involves you hiring a third party who is compensated for bringing business to ...


Disney earnings decrease in second quarter but top Wall Street estimates - Los Angeles Times
Disney earnings decrease in second quarter but top Wall Street estimates  Los Angeles Times

Walt Disney Co.'s earnings topped Wall Street estimates for the fiscal second quarter, according to numbers released Wednesday, despite a 13% dip in profit ...


Fox Profit, Revenue Rise in First Quarter Since Spinoff - The Wall Street Journal
Fox Profit, Revenue Rise in First Quarter Since Spinoff  The Wall Street Journal

Fox Corp. said its profit rose in its first quarterly earnings since the company's spinoff from 21st Century Fox, driven by stronger performances in its cable network ...


How to Kick-Start Your Affiliate Strategy in 2019 - PerformanceIN
How to Kick-Start Your Affiliate Strategy in 2019  PerformanceIN

All Inclusive Marketing CEO Sarah Bundy shares her top tips to kick start your affiliate marketing strategy in 2019.


Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019 - MediaPost Communications
Dotdash Revenue Increases 32% In Q4, Ad And Affiliate Businesses Show Growth 02/11/2019  MediaPost Communications

Dotdash revenue increased 32% in the 2018 fourth quarter year-over-year to $40.2 million, “due to strong advertising growth across several verticals… as well ...


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