|Affiliate Revenue Information|
Basics of Affiliate Marketing
Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever "clicked thru" one site to order something from another, the first site probably received a portion of the sale. For instance, independent booksellers have limited shelf space for books. But they can offer their customers an almost unlimited inventory of titles by affiliating with companies like Amazon or Powell's. The more orders, the bigger the affiliate percentage.
Visitors to your site are interested in lots of things that may or may not be related to your product. But when you know your customers well, it's simply a matter of affiliating yourself with sites that offer what they want. What you receive is just a small percentage of the sale, but it adds up, especially when you consider that all it costs you is a link on your web page. And usually, the more sales your affiliate makes from your "click thru" traffic, the bigger your percentage will be.
The key to success in affiliate marketing is being able to track referred customers. As an affiliate manager, you want a system that reliably tracks what you want, with minimal effort on your part, and without affecting the performance of your site or server. Over the last few years a variety of technologies and strategies have been developed in an attempt to improve accuracy, convenience, and flexibility.
There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a "cookie," to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.
Affiliate marketing, at its best, is a win-win scenario. It's an easy way to offer your customers more of what they want, while you benefit, both in terms of building goodwill and making money.
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com
Viacom forecasts growth rebound in US ad sales, affiliate revenue
Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
International TV Growth, Paramount Gains Power Viacom Q2 Earnings
Viacom says turnaround is on track, profit beats
Viacom Says Its Turnaround Is On Track
Strong Box Office and Park Attendance Power Disney's Results
Disney blamed the drop on higher programming costs at ESPN, which was partially offset by affiliate revenue growth and higher advertising. The company also said that investments in BAMTech -- the company's streaming segment -- played a part in the ...
Marvel Is Open To Having A New Black Panther In Sequels
Inside Allure's beauty box business
On top of subscription, sponsorship and affiliate revenue, the Beauty Box inspires more content against which Allure can run advertising: Each box gets its own unboxing video treatment on YouTube, and social media posts for the boxes are often ...
Viacom's U.S. Ads Dip, Global Business Up 04/26/2018 - MediaPost
Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed. Viacom's U.S. advertising was down 3.4% to $841 million in ...
Twenty-First Century Fox gains as cable revenue rises 10%
Twenty-First Century Fox said Wednesday its cable business posted its "highest earnings ever" in the fiscal third quarter. Executive chairmen Rupert and Lachlan Murdoch said in a statement that double-digit growth in domestic affiliate revenue helped ...
21st Century Fox revenue dinged by NFL
Film, TV divisions slip but cable networks drive Fox in Q3
21st Century Fox Reports Higher Quarterly Profits
What To Expect From Disney's Q2
The flat Media Networks results were driven by growth in affiliate revenue, offset by a decrease in advertising revenues. The company was largely impacted by higher programming expenses at ESPN due to the first year of the new NBA contract and ESPN's ...
Disney beats — but ESPN continues to struggle
Disney's Q2 media networks income sinks due to ESPN, Freeform struggles
Walt Disney Broadcast Revenues Flat, Movies Higher
Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump
The company specifically mentioned that higher programming costs at ESPN were partially offset by affiliate revenue growth and higher advertising growth. “The programming cost increase was due to a shift in timing of College Football Playoff (CFP) bowl ...
Fox Revenues Dip, Execs Mum On Comcast Interest
Fox's advertising revenue sank 25% to $1.6 billion, while affiliate revenue grew 11%. Advertising results were affected by its broadcasting business' unfavorable comparisons to a year ago, when it had the Super Bowl, as well as three fewer NFL ...
4 Key Takeaways From Disney's Q2 Print
Total cable and broadcast affiliate revenue rose 5.2 percent in the quarter, which exceeded the 4.5 percent the analyst was expecting. While overall subscriber erosion continued in the quarter and was down 3 percent from one year ago, the ramp of ...
New York Business Journal
The escalation of sports-rights fees can be traced to a 2008 ESPN deal
New York Business Journal
The dizzying growth of sports rights fees has been the dominant sports media storyline over the past 20 years. Ground zero for that change was 2008, when ...
|home | site map|