|Affiliate Revenue Information|
10 Things WalMart Teaches About Affiliate Marketing
We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and
so should it also be easy to find your web site. Although you may not need to use radio and TV
advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you
want other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Mart
can teach us effective affiliate marketing. Now let's visit a Wal Mart store.
Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot of visitors. If your site is on a slow server, you may be losing customers. That's lesson #2.
As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but also offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your site should welcome visitors and provide navigation to all the products and services you offer. You can do this by simply including a graphic on your page that says "Welcome, Click Here to find what you're looking for" and have that link go to your site map.
Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another.
As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section!
Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.
As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search.
Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site?
Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing
We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion".
The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below:
Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page.
When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window.
Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.
10 things Wal Mart can teach about affiliate marketing was presented by Pulsar Marketing. For more
marketing tips, you can listen to the podcasts at http://www.pulsarmarketing.com/newsletter
Future buys Purch to boost US revenue
Future makes money through display advertising, e-commerce and affiliate revenue and this added scale aims to curry favor with U.S. advertisers in the consumer tech space. “We create content services that fit a need and then we monetize that need ...
Amazon Prime Day is the bad-news-free news event we've been waiting for this summer
Nieman Journalism Lab at Harvard
No failure, no broken business model, no corruption, nothing really needs fixing here, no explainer required, just grab some links, obligatory nod to Wirecutter, and watch the traffic — and affiliate revenue — flow in. Prime Day has become a big ...
Instagram Celeb Alleges Link Theft!
In her complaint against the company, filed in the Northern District of California in June 2018, Batra claims that the company has been infringing her images since 2017, hoping to generate affiliate revenue for itself and using the images to conduct ...
Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
Viacom delivered an improved financial performance for its fiscal fourth quarter despite a drop in cable affiliate revenue and a $59 million hit on the Paramount side from the collapse of its film financing deal with China's Huahua. Viacom topped ...
Viacom's US Revenue Lags Amid Declines in Cable Subscribers
Viacom Shares Slide After Mixed Q4 Earnings Report, Affiliate Weakness
Viacom Stock Falls Amid Lower Sub Fee Forecasts
Viacom Soars on Affiliate Revenue Forecast
On a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, Viacom stock soared Thursday after the programmer increased its forecasts for ...
If Fox Loses Money On The World Cup, It Will Recoup It Eventually
By 2025, ad sales are expected to drop to $39.1 billion while affiliate revenue is forecast to rise to $76.6 billion. The Journal mentions Fox “significantly” cut its “production budget” after the U.S. failed to make the World Cup for the first time in ...
Viacom forecasts growth rebound in US ad sales, affiliate revenue
Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
Viacom says turnaround is on track, profit beats
Viacom, Inc.'s Earnings Beat Isn't Reason To Celebrate
International TV Growth, Paramount Gains Power Viacom Q2 Earnings
Baseball Daily Digest
Gilead Sciences (GILD) Stake Has Increased by Lsv Asset Management; Athena Capital Advisors Has Lifted Viacom ...
Hillary HQ (press release)
... affiliate revenue; 02/05/2018 – Eriq Gardner: EXCLUSIVE: Viacom accused of covering up rape by former Paramount chief Brad Grey. In a $100 million lawsuit,; 02/04/2018 – CBS will make a bid to buy Viacom; 14/05/2018 – CBS, VIACOM HAD REACHED ...
If You're Thinking About Buying Gilead Sciences Stock, Now's the Time to Do It
Gilead Sciences, Inc. - GILD - Stock Price Today - Zacks
Gilead: Laddered Calls
JPMorgan Chase & Co. (JPM) Trades at $106.36 After Triangle; Shapiro Capital Management Has Lowered Viacom ...
Hillary HQ (press release)
... TRACK WITH FULL YEAR GUIDANCE OF A DECLINE AT THE LOW END OF THE MID-SINGLE DIGIT RANGE FOR U.S. AFFILIATE REVENUE -CONF CALL; 05/03/2018 – VIACOM CEO BOB BAKISH BEGINS SPEAKING AT INVESTOR CONFERENCE.
New York Media Builds A Digital Empire On The Legacy Of Its Iconic Print Magazine
“The Strategist takes its name from New York's seven-time National Magazine Award-winning print service section, the present home of Best Bets. We realized that there is no inherent conflict between affiliate revenue and editorial—we are compensated ...
|home | site map|