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5 Affiliate Marketing Facts of Life



AliExpress by Alibaba.com


Affiliate Marketing (AM) is fast becoming a major trend in line business. With the internet still in its adolescent years, it has already established itself as an extremely viable career opportunity, bridging the advertising gap for companies, while providing much sought-after work at home revenue.

With the boom in affiliate marketing, however, there is a growing wave of new marketers that become easily discouraged when the initial hype wears off and they don't understand what to expect in the business. For those just entering the arena, here are a few Facts Of Life about Affiliate Marketing:

1) YOU WILL HAVE TO INVEST SOME MONEY

Affiliate marketing being a hybrid of the independent contractor & the self-employed small business owner, it is inevitable that some money be invested. While a contractor might earn a base pay + commission, they also have little or no control over product, promotion or price. And, while a self-employed owner controls all these, they also pay all the bills.

But an AM is neither. They don't control price nor, once they sign up, product. But they do control promotion. And, unlike a self-employed worker, they bear only a fraction of the costs. The advertising fraction.

So, the bad news is affiliate marketers do have to invest some money, at some point, even in the best programs or scenerios. But this has also become a growing trend in all sales positions, as well as positions in all industries. Many positions include a certain amount of investment. Any job that requires a uniform, for example, means investing in special clothes. Plus most realtors must pay for their own advertising.

The good news is that, unlike other sales positions (but similar to small business), the AM controls that cost because they decide on which advertisements to invest.

The best news is that many companies, like Plug-in-Profits (http://trackermo.com/pips.html), now offer great affiliate support and will guide the new AM until they understand the business and can stand on their own two feet.

2) YOU WILL HAVE TO INVEST SOME TIME

Affiliate marketing works on the slide-rule effect. That is, the more effort the AM invests, the richer the dividends. And, like a microcosm of a career, the AM works their tail off in the beginning-- then works less and less as their sales build. But this can be measured in months, rather than years (thus, the mirocosm).

Still, many enter the AM arena thinking all they have to do is sign up as an affiliate, then sit back and reap the rewards. And that's just when they should be getting busy. The rewards will come, but not until they've put in their time.

The bad news here is to expect to eat, drink and sleep marketing-- at first.

The good news is that, according to experts in the field, an affiliate can expect to see a return on their investment within the first 3-9 months, depending on how much time they spend at it.

3) YOU WILL GET BURNED ONCE OR TWICE

It's inevitable. Either by paying astronomical fees for hosting, for leads or for some other service (not to mention, the existence of scams), it happens. That's why "expert" and "experience" have the same root word. It takes experience to know what's going on, how to spot a scam, and to know a good opportunity when it arrives.

The good news is, experience is the best teacher of all. And a new AM will soon learn from their mistakes.

4) YOU WILL HAVE TO UPDATE YOURSELF

The internet has been called the most fluid industry ever. That's a poetic way of saying it changes faster and more often than a body of water. Engineers call it expotential growth, though it's more reminiscent of growth on a cellular level: Rather like a baby starting as two single cells and, in short nine months, becoming a fully formed infant. Or, like a pyramid scheme that really works!

Whatever the analogy, the point is the internet is constantly, incessantly, (sometimes annoyingly) changing. What was vital two years ago (SE placement, keywords, Pay-Per-Click), is now becoming passe, replaced by new types of more effective marketing techniques (PowerLinking, Opt-in lists, pay-per-buy).

All of which leads to--

5) YOU MUST BE PRO-ACTIVE

To keep the revenues up, AMs must find good resources to monitor the business. Newsletters, forums and affiliate resource pages all become vital to watching the latest trends. They are filled with the latest information, the latest ideas and the newest concepts in advertising.

Also, in the case of the AM with their own website, that must be updated occasionally, too while the affiliate landing page will be updated by the company. But when an AM opts for their own page, they must be aware that every few months or years, a new enhancement takes off. Right now, the latest is audio and or animated spokespeople.

Once an affiliate marketer arms themself with these facts of life, they have a very good chance of succeeding in this new arena.

About The Author
Marige O'Brien has worked as a writer, web designer and, most ecently, internet marketer. Her own website can be found at http://www.trackermo.com

AliExpress by Alibaba.com


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GrowLife, Inc. Launches Affiliate Program for Its Expanding E-Commerce Platform Designed to Engage Thought Leaders and Build Revenue  Business Wire

GrowLife, Inc. (OTCQB: PHOT) (“GrowLife” or the “Company”), one of the nation's most recognized indoor cultivation product and *service* providers, toda.


How The Knot uses content to grow consumer revenue three ways - Digiday
How The Knot uses content to grow consumer revenue three ways  Digiday

Couples' wedding needs haven't changed much over the years. But as digital advertising has become harder to come by, wedding-focused publisher The Knot ...


Twenty-First Century Fox gains as cable revenue rises 10% - CNBC
Twenty-First Century Fox gains as cable revenue rises 10%  CNBC

Twenty-First Century Fox said Wednesday its cable business posted its "highest earnings ever" in the fiscal third quarter. Executive chairmen Rupert and ...


Disney Earnings Jump Despite Cable Network Unit Decline - Broadcasting & Cable
Disney Earnings Jump Despite Cable Network Unit Decline  Broadcasting & Cable

Net income rose 33% to $2.32 billion, $1.55 a share, from $1.75 billion $1.13 a share, a year ago. Revenue rose 12% to $14.3 billion. Related: Iger Sees More ...


Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential - Bloomberg
Fox Boycott Push Faces Tough Reality: Ad Revenue Isn’t Essential  Bloomberg

Activists seeking an advertising boycott at Fox News face a conundrum: The network's main source of revenue comes from cable subscribers, making it harder to ...


10 Easy Ways to Increase Amazon Affiliate Revenue - Huffington Post
10 Easy Ways to Increase Amazon Affiliate Revenue  Huffington Post

Affiliate marketing has turned into a smart monetization tool on the worldwide web. A lot of entrepreneurs and marketers are spending on affiliate market...


If Editorial Content Includes Affiliate Links, Is It An Ad? - Law360
If Editorial Content Includes Affiliate Links, Is It An Ad?  Law360

A recent decision from the National Advertising Division involving *content* in Buzzfeed's “Shopping Guide" provides important guidance to advertisers and ...


Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y - Nasdaq
Disney's (DIS) Q4 Earnings, Revenues Beat Estimates, Up Y/Y  Nasdaq

Disney DIS reported fourth-quarter fiscal 2018 adjusted earnings of $1.48 per share that comfortably beat the Zacks Consensus Estimate of $1.31 per.


BuzzFeed dives further into commerce with BuzzFeed Reviews - Digiday
BuzzFeed dives further into commerce with BuzzFeed Reviews  Digiday

BuzzFeed took its first steps into commerce by focusing on relatable gift guides like “19 gifts only science geeks will fully appreciate,” and a few weeks ago, ...


Apple Kills App Store Affiliate Program (and Developers Should Worry) - Dice Insights
Apple Kills App Store Affiliate Program (and Developers Should Worry)  Dice Insights

Apple is killing its app store affiliate program, designed to incentivize websites into promoting apps. Now the company says it's better than outside influencers.


How To Manage A Global Affiliate Program - Forbes
How To Manage A Global Affiliate Program  Forbes

How do I manage a global affiliate program? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and ...


Why the New York Times, BuzzFeed, and more help you find the best - Vox.com
Why the New York Times, BuzzFeed, and more help you find the best  Vox.com

The past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter, Best Products, New York magazine's the ...


What Is Affiliate Marketing? The Beginners Breakdown - Business 2 Community
What Is Affiliate Marketing? The Beginners Breakdown  Business 2 Community

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact ...


PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits - The Verge
PopSugar allegedly stole “millions” of Instagram influencers’ photos for affiliate link profits  The Verge

PopSugar was accused of stealing the personal photos of style bloggers and micro-influencers, using them to generate their own affiliate-link commissions.


Understanding the not-so-glamorous hidden gem of travel marketing - PhocusWire
Understanding the not-so-glamorous hidden gem of travel marketing  PhocusWire

Affiliate marketing is a blind spot for the travel industry.


Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018 - MediaPost Communications
Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2% 02/08/2018  MediaPost Communications

Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period -- with advertising ...


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