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5 Affiliate Marketing Facts of Life



AliExpress by Alibaba.com


Affiliate Marketing (AM) is fast becoming a major trend in line business. With the internet still in its adolescent years, it has already established itself as an extremely viable career opportunity, bridging the advertising gap for companies, while providing much sought-after work at home revenue.

With the boom in affiliate marketing, however, there is a growing wave of new marketers that become easily discouraged when the initial hype wears off and they don't understand what to expect in the business. For those just entering the arena, here are a few Facts Of Life about Affiliate Marketing:

1) YOU WILL HAVE TO INVEST SOME MONEY

Affiliate marketing being a hybrid of the independent contractor & the self-employed small business owner, it is inevitable that some money be invested. While a contractor might earn a base pay + commission, they also have little or no control over product, promotion or price. And, while a self-employed owner controls all these, they also pay all the bills.

But an AM is neither. They don't control price nor, once they sign up, product. But they do control promotion. And, unlike a self-employed worker, they bear only a fraction of the costs. The advertising fraction.

So, the bad news is affiliate marketers do have to invest some money, at some point, even in the best programs or scenerios. But this has also become a growing trend in all sales positions, as well as positions in all industries. Many positions include a certain amount of investment. Any job that requires a uniform, for example, means investing in special clothes. Plus most realtors must pay for their own advertising.

The good news is that, unlike other sales positions (but similar to small business), the AM controls that cost because they decide on which advertisements to invest.

The best news is that many companies, like Plug-in-Profits (http://trackermo.com/pips.html), now offer great affiliate support and will guide the new AM until they understand the business and can stand on their own two feet.

2) YOU WILL HAVE TO INVEST SOME TIME

Affiliate marketing works on the slide-rule effect. That is, the more effort the AM invests, the richer the dividends. And, like a microcosm of a career, the AM works their tail off in the beginning-- then works less and less as their sales build. But this can be measured in months, rather than years (thus, the mirocosm).

Still, many enter the AM arena thinking all they have to do is sign up as an affiliate, then sit back and reap the rewards. And that's just when they should be getting busy. The rewards will come, but not until they've put in their time.

The bad news here is to expect to eat, drink and sleep marketing-- at first.

The good news is that, according to experts in the field, an affiliate can expect to see a return on their investment within the first 3-9 months, depending on how much time they spend at it.

3) YOU WILL GET BURNED ONCE OR TWICE

It's inevitable. Either by paying astronomical fees for hosting, for leads or for some other service (not to mention, the existence of scams), it happens. That's why "expert" and "experience" have the same root word. It takes experience to know what's going on, how to spot a scam, and to know a good opportunity when it arrives.

The good news is, experience is the best teacher of all. And a new AM will soon learn from their mistakes.

4) YOU WILL HAVE TO UPDATE YOURSELF

The internet has been called the most fluid industry ever. That's a poetic way of saying it changes faster and more often than a body of water. Engineers call it expotential growth, though it's more reminiscent of growth on a cellular level: Rather like a baby starting as two single cells and, in short nine months, becoming a fully formed infant. Or, like a pyramid scheme that really works!

Whatever the analogy, the point is the internet is constantly, incessantly, (sometimes annoyingly) changing. What was vital two years ago (SE placement, keywords, Pay-Per-Click), is now becoming passe, replaced by new types of more effective marketing techniques (PowerLinking, Opt-in lists, pay-per-buy).

All of which leads to--

5) YOU MUST BE PRO-ACTIVE

To keep the revenues up, AMs must find good resources to monitor the business. Newsletters, forums and affiliate resource pages all become vital to watching the latest trends. They are filled with the latest information, the latest ideas and the newest concepts in advertising.

Also, in the case of the AM with their own website, that must be updated occasionally, too while the affiliate landing page will be updated by the company. But when an AM opts for their own page, they must be aware that every few months or years, a new enhancement takes off. Right now, the latest is audio and or animated spokespeople.

Once an affiliate marketer arms themself with these facts of life, they have a very good chance of succeeding in this new arena.

About The Author
Marige O'Brien has worked as a writer, web designer and, most ecently, internet marketer. Her own website can be found at http://www.trackermo.com

AliExpress by Alibaba.com


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Top 10 Affiliate Programs to Increase Your Revenue in 2018 - Business 2 Community
Top 10 Affiliate Programs to Increase Your Revenue in 2018  Business 2 Community

If you're either in the business of e-commerce or lead generation and you're not taking advantage of affiliate marketing, you're missing out on one of the best ...


Publishers say affiliates generate more revenue than other types of marketing - ZDNet
Publishers say affiliates generate more revenue than other types of marketing  ZDNet

A recent survey points to a bright future for affiliate marketing and social engagement.


How does revenue work with YouTube, Twitch and Patreon - Polygon
How does revenue work with YouTube, Twitch and Patreon  Polygon

YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new ...


How to Set Affiliate Commission Rates - Business 2 Community
How to Set Affiliate Commission Rates  Business 2 Community

A question we overhear frequently from our new clients is where to start when setting up an affiliate marketing commission structure with their partners.


Disney sees Q3 year-over-year earnings growth, thanks partly to ESPN's affiliate revenue growth and - Awful Announcing
Disney sees Q3 year-over-year earnings growth, thanks partly to ESPN's affiliate revenue growth and  Awful Announcing

Disney's earnings calls have often featured questions about ESPN struggles. But not so much this time around, with ESPN seeing year-over-year growth.


How DermStore's focus on commerce content created $5 million in revenue in 2018 - Glossy
How DermStore's focus on commerce content created $5 million in revenue in 2018  Glossy

Though the affiliate marketing market size is small (around $7 billion) compared to search engine advertising, which is expected to hit $95 billion this year, some ...


Viacom expects revenue growth in 2019 - MarketWatch
Viacom expects revenue growth in 2019  MarketWatch

Viacom Inc. said it expects revenue to grow in the 2019 fiscal year as the company augments its pay-TV business with production and licensing fees from...


Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites - Business 2 Community
Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites  Business 2 Community

Getting your products into people's hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can ...


LPL affiliate Private Advisor Group launches new plan to attract wirehouse brokers who may want to go RIA - InvestmentNews
LPL affiliate Private Advisor Group launches new plan to attract wirehouse brokers who may want to go RIA  InvestmentNews

LPL Financial's largest affiliate, Private Advisor Group of Morristown, N.J., is launching a new platform its partners believe will give it the ability to attract ...


Affiliate Marketing in 2018: What It Is and How You Can Get Started - Business 2 Community
Affiliate Marketing in 2018: What It Is and How You Can Get Started  Business 2 Community

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing ...


What Will Disney's Near-Term Revenue Growth Look Like? - Forbes
What Will Disney's Near-Term Revenue Growth Look Like?  Forbes

Disney (NYSE: DIS) had a mixed first half of the calendar year, despite solid gains in core segments – as both earnings per share and revenues came ahead of ...


Comcast Posts Mixed Quarterly Earnings As Falling Film Revenues Impact NBC Universal’s Numbers - Deadline
Comcast Posts Mixed Quarterly Earnings As Falling Film Revenues Impact NBC Universal’s Numbers  Deadline

Comcast posted mixed quarterly financial results – beating earnings estimates but falling short of revenue targets. The company, which is in a bidding war to ...


Best affiliate marketing programs of 2018 - TechRadar
Best affiliate marketing programs of 2018  TechRadar

Here are some great options for getting your website into the profit zone.


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