Affiliate Revenue Information

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How To Evaluate An Affiliate Program



AliExpress by Alibaba.com


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

AliExpress by Alibaba.com


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Viacom forecasts growth rebound in US ad sales, affiliate revenue - Reuters

Reuters

Viacom forecasts growth rebound in US ad sales, affiliate revenue
Reuters
Domestic affiliate revenue, or the fees collected from U.S. cable and satellite operators and online distributors, fell 4 percent to $934 million in the quarter. Analysts expected a 4.2 percent drop, according to FactSet. Net income attributable to ...
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Film, TV divisions slip but cable networks drive Fox in Q3
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Viacom's US Ads Dip, Global Business Up - MediaPost Communications

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Viacom's US Ads Dip, Global Business Up
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Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed. Viacom's U.S. advertising was down 3.4% to $841 million in the first quarter, slightly better than analyst' projections. This compares to the previous ...

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Strong Box Office and Park Attendance Power Disney's Results - Motley Fool

Arkansas Online

Strong Box Office and Park Attendance Power Disney's Results
Motley Fool
Disney blamed the drop on higher programming costs at ESPN, which was partially offset by affiliate revenue growth and higher advertising. The company also said that investments in BAMTech -- the company's streaming segment -- played a part in the ...
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Inside Allure's beauty box business - Glossy

Glossy

Inside Allure's beauty box business
Glossy
On top of subscription, sponsorship and affiliate revenue, the Beauty Box inspires more content against which Allure can run advertising: Each box gets its own unboxing video treatment on YouTube, and social media posts for the boxes are often ...


What To Expect From Disney's Q2 - Forbes

Forbes

What To Expect From Disney's Q2
Forbes
The flat Media Networks results were driven by growth in affiliate revenue, offset by a decrease in advertising revenues. The company was largely impacted by higher programming expenses at ESPN due to the first year of the new NBA contract and ESPN's ...
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Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump - Zacks.com

Disney Blames College Football Playoffs, NBA Games for ESPN Profit Slump
Zacks.com
The company specifically mentioned that higher programming costs at ESPN were partially offset by affiliate revenue growth and higher advertising growth. “The programming cost increase was due to a shift in timing of College Football Playoff (CFP) bowl ...


Fox Revenues Dip, Execs Mum On Comcast Interest - MediaPost Communications

MediaPost Communications

Fox Revenues Dip, Execs Mum On Comcast Interest
MediaPost Communications
Fox's advertising revenue sank 25% to $1.6 billion, while affiliate revenue grew 11%. Advertising results were affected by its broadcasting business' unfavorable comparisons to a year ago, when it had the Super Bowl, as well as three fewer NFL ...

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Viacom Soars on Affiliate Revenue Forecast - Multichannel News

Multichannel News

Viacom Soars on Affiliate Revenue Forecast
Multichannel News
On a day when the Dow Jones Industrial Average officially entered market correction territory, and despite disappointing revenue growth in its fiscal first quarter, Viacom stock soared Thursday after the programmer increased its forecasts for ...


4 Key Takeaways From Disney's Q2 Print - Benzinga

Benzinga

4 Key Takeaways From Disney's Q2 Print
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Total cable and broadcast affiliate revenue rose 5.2 percent in the quarter, which exceeded the 4.5 percent the analyst was expecting. While overall subscriber erosion continued in the quarter and was down 3 percent from one year ago, the ramp of ...


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