Affiliate Revenue Information

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How To Evaluate An Affiliate Program



AliExpress by Alibaba.com


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

AliExpress by Alibaba.com


MORE RESOURCES:




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CBS (CBS) Q4 2019 Earnings Call Transcript  Motley Fool

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How to Monetize a Website Successfully in 2020  Business 2 Community

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Fox Q2 Cable Revenue Hit By Breaking News Preemptions  Deadline

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Net Gaming sees revenue and profit drop in 'challenging' 2019  iGaming Business

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ViacomCBS (VIAC) Q4 Earnings Lag Estimates, Revenues Down Y/Y  Nasdaq

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Industry Eyes Toys R Us Comeback As Toy Fair Readies  pymnts.com

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Game Revenue Affiliate Program Welcomes New Affiliates with Up To 60 Percent Commissions  Virtual-Strategy Magazine

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Affiliate Marketing In 2020: What It Is And How Beginners Can Get Started  Forbes

Affiliate Software Market Is Booming Worldwide | QualityUnit, Tipalti, LeadDyno - Instant Tech News
Affiliate Software Market Is Booming Worldwide | QualityUnit, Tipalti, LeadDyno  Instant Tech News

Catena Media posts full-year loss of €10.5m for 2019 - iGaming Business
Catena Media posts full-year loss of €10.5m for 2019  iGaming Business

Livent Releases Fourth Quarter And Full Year 2019 Results - The Delaware County Daily Times
Livent Releases Fourth Quarter And Full Year 2019 Results  The Delaware County Daily Times

The Ultimate Guide to B2B Affiliate Marketing - Business 2 Community
The Ultimate Guide to B2B Affiliate Marketing  Business 2 Community

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How To Make Abortion Less Profitable For Planned Parenthood  The Federalist

Gaming Innovation Group approved to offer affiliate services in Pennsylvania - AffiliateINSIDER
Gaming Innovation Group approved to offer affiliate services in Pennsylvania  AffiliateINSIDER

Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue - Digiday
Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue  Digiday

Can Southwest Airlines Overcome Its Capacity Crunch To Grow Revenues In 2020? - Trefis
Can Southwest Airlines Overcome Its Capacity Crunch To Grow Revenues In 2020?  Trefis

One Inc. Recapitalization Done Via Great Hill - pymnts.com
One Inc. Recapitalization Done Via Great Hill  pymnts.com

Better Collective publishes financial results for Q4 2019 - AffiliateINSIDER
Better Collective publishes financial results for Q4 2019  AffiliateINSIDER

Edited Transcript of VIAC earnings conference call or presentation 20-Feb-20 1:30pm GMT - Yahoo Finance
Edited Transcript of VIAC earnings conference call or presentation 20-Feb-20 1:30pm GMT  Yahoo Finance

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Global Affiliate Software Market Analysis, Growth By Top Companies, Trends By Types and Application, Forecast To 2025  Nyse Nasdaq Live

Better Collective revenue grows 66.6% in 2019 - iGaming Business
Better Collective revenue grows 66.6% in 2019  iGaming Business

Franklin Resources to Buy Legg Mason for $4.5 Billion - The Wall Street Journal
Franklin Resources to Buy Legg Mason for $4.5 Billion  The Wall Street Journal

Disney+ Has 28.6M Subscribers, Disney Says As It Beats Q1 Estimates – Update - Deadline
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Fox: Searching For a Path Forward - Yahoo Finance
Fox: Searching For a Path Forward  Yahoo Finance

Global Affiliate Marketing Programs Software Market 2019 | Development Status, Newest Industry Data and Strategic Overview 2024 - News Times
Global Affiliate Marketing Programs Software Market 2019 | Development Status, Newest Industry Data and Strategic Overview 2024  News Times

Affiliate marketing is all grown up - here's how it can help you scale - AdNews
Affiliate marketing is all grown up - here's how it can help you scale  AdNews

Fox Reports Second Quarter Fiscal 2020 Revenues Of $3.78 Billion, An Increase Of 5% - Yahoo Finance
Fox Reports Second Quarter Fiscal 2020 Revenues Of $3.78 Billion, An Increase Of 5%  Yahoo Finance

Cannae Reports Fourth Quarter 2019 Results - Business Wire
Cannae Reports Fourth Quarter 2019 Results  Business Wire

The Walt Disney Company Reports First Quarter Earnings for Fiscal 2020 - Business Wire
The Walt Disney Company Reports First Quarter Earnings for Fiscal 2020  Business Wire

M&A boosts Focus Financial Partners 2019 earnings - Financial Planning
M&A boosts Focus Financial Partners 2019 earnings  Financial Planning

Catena Media predicts operating loss for Q4 2019 - AffiliateINSIDER
Catena Media predicts operating loss for Q4 2019  AffiliateINSIDER

Disney+ Subs Surge to 26.5M, Hulu Ends Fiscal Q1 With 3.2M Live TV Subs - Light Reading
Disney+ Subs Surge to 26.5M, Hulu Ends Fiscal Q1 With 3.2M Live TV Subs  Light Reading

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Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue - Folio:  Folio Magazine

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Why This Analyst Is Unmoved By Fox's Strong Quarter  Yahoo Finance

Disney's ESPN, ABC See Advertising Revenue Declines In Q4 02/06/2020 - MediaPost Communications
Disney's ESPN, ABC See Advertising Revenue Declines In Q4 02/06/2020  MediaPost Communications

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WarnerMedia Faces Wall Street "Pressure" Ahead of HBO Max Launch  Hollywood Reporter

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MSG Networks (MSGN) Q2 2020 Earnings Call Transcript  Motley Fool

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'BuzzFeed' Partners With Hilton To Expand Affiliate Business 02/07/2020  MediaPost Communications

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Awin launches new service to help small businesses scale with affiliate marketing  Telemedia Online

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Innovation & Cautionary Tales - A Snapshot of Successes and What's to Come  PerformanceIN

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How You Can Support this Year's IAB/PwC Affiliate Marketing Study  PerformanceIN

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GiG Secures Gaming Service Provider Authorisation in Pennsylvania for WSN.com  European Gaming Industry News

Better Collective interim report January 1 – December 31, 2019 - European Gaming Industry News
Better Collective interim report January 1 – December 31, 2019  European Gaming Industry News

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Exploring the finance industry’s top referral programs  CryptoSlate

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Walt Disney Company (DIS) Q1 2020 Earnings Call Transcript  Motley Fool

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King Billy Casino at iGB Affiliate London 2020. King’s Calling to Affiliates.  European Gaming Industry News

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National CineMedia Inc (NCMI) Q4 2019 Earnings Call Transcript  Motley Fool

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Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns  MarTech Series

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AffDynasty appoints new Casino Affiliate Manager Connie Burstin  European Gaming Industry News

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6 exciting publishing trends ad professionals want to see in 2020  AdAge.com

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Affiliate Marketing is Incremental — and We Proved It  PerformanceIN

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Campeón Gaming Partners wins Best Affiliate Program: Casino award at the iGB Affiliate Awards 2020  European Gaming Industry News

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AFAR Audience Development Director: let the data tell you if your ideas were right  Niche Publishing Network

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Affiliate Market to Grow at a Stayed CAGR from 2020 to 2026  ITResearchBrief.com

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Soft2Bet to unveil leading product range at London Affiliate Conference  European Gaming Industry News

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Strong finish to the year for Better Collective after record Q4 2019  Gaming Intelligence

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Summary of FERC Meeting Agenda for February 2020 | White & Case LLP  JD Supra

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Google advocates use of rel=sponsored tag for affiliate links whenever possible  FlipWeb

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Publishers’ affiliate businesses are also at risk from browser changes to limit tracking  Digiday

Mr Green instructs UK affiliates to cease casino advertising immediately - EGR Global
Mr Green instructs UK affiliates to cease casino advertising immediately  EGR Global

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Player retention: tips for keeping your audience engaged  AffiliateINSIDER

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Allied Corp. Affiliate and Hollister Biosciences Inc. Sign Letter of Intent for Joint Venture Development of Veteran-Focused Products  GlobeNewswire

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NBCUniversal Fourth-Quarter Earnings Drop, 'Cats' a Drag on Film Unit  Hollywood Reporter

Betsson Group takes a revenue hit in Q4 2019 - AffiliateINSIDER
Betsson Group takes a revenue hit in Q4 2019  AffiliateINSIDER

Edited Transcript of MSGN earnings conference call or presentation 4-Feb-20 3:00pm GMT - Yahoo Finance
Edited Transcript of MSGN earnings conference call or presentation 4-Feb-20 3:00pm GMT  Yahoo Finance

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Commentary: Without AHL affiliate, could Blues' eyes be on Kansas City?  KSDK.com

Pennsylvania reports sizeable sports betting revenue growth in January - AffiliateINSIDER
Pennsylvania reports sizeable sports betting revenue growth in January  AffiliateINSIDER

Global and Regional Affiliate Marketing Programs Software Market Research 2020 Report | Growth Forecast 2073 - News Times
Global and Regional Affiliate Marketing Programs Software Market Research 2020 Report | Growth Forecast 2073  News Times

Comcast Corporation (CMCSA) Q4 2019 Earnings Call Transcript - The Motley Fool
Comcast Corporation (CMCSA) Q4 2019 Earnings Call Transcript  The Motley Fool

Corcoran’s first franchise opens in San Fran and Lake Tahoe - The Real Deal
Corcoran’s first franchise opens in San Fran and Lake Tahoe  The Real Deal

Symphony MediaAI Streamlines Financial Operations for Media Industry with Launch of SaaS Solution - MarTech Series
Symphony MediaAI Streamlines Financial Operations for Media Industry with Launch of SaaS Solution  MarTech Series

Google Chrome's important new update is here and could speed-up your PC instantly - Express
Google Chrome's important new update is here and could speed-up your PC instantly  Express

No love at home for Svenska Spel as revenue drops in 2019 - AffiliateINSIDER
No love at home for Svenska Spel as revenue drops in 2019  AffiliateINSIDER

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

Energy Transfer Reports Solid Fourth Quarter 2019 Results - Oklahoman.com
Energy Transfer Reports Solid Fourth Quarter 2019 Results  Oklahoman.com

Love is... Finding the Right Partnerships - ExchangeWire
Love is... Finding the Right Partnerships  ExchangeWire

Everything You Need to Know About Amazon's Affiliate Program - Business 2 Community
Everything You Need to Know About Amazon's Affiliate Program  Business 2 Community

Seven Hills to acquire $34M Worcester nonprofit YOU, Inc. - Worcester Business Journal
Seven Hills to acquire $34M Worcester nonprofit YOU, Inc.  Worcester Business Journal

Why Shopify Stock Is Rising After a Fourth-Quarter Earnings Beat - Investorplace.com
Why Shopify Stock Is Rising After a Fourth-Quarter Earnings Beat  Investorplace.com

Affiliate Spotlight: Giannis Koutivas, Kingbet Media - Finding success as a Greek affiliate - AffiliateINSIDER
Affiliate Spotlight: Giannis Koutivas, Kingbet Media - Finding success as a Greek affiliate  AffiliateINSIDER

Weyland Tech to Launch CreateApp in Taiwan in Partnership with Leading Line Corp. Affiliate, Now Mastery - GlobeNewswire
Weyland Tech to Launch CreateApp in Taiwan in Partnership with Leading Line Corp. Affiliate, Now Mastery  GlobeNewswire

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