Affiliate Revenue Information

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How To Evaluate An Affiliate Program



AliExpress by Alibaba.com


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

AliExpress by Alibaba.com


MORE RESOURCES:




For Influencers, Affiliate Revenue Is Next to Disappear - The Business of Fashion
For Influencers, Affiliate Revenue Is Next to Disappear  The Business of Fashion

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

Retailers including Amazon suspend affiliate programs: Skimlinks list - Markets Insider
Retailers including Amazon suspend affiliate programs: Skimlinks list  Markets Insider

Affiliate Marketing: Revenue and Control When You Need It Most | Sponsored Content | Tech-Talk Webinar, Live April 15 - eMarketer
Affiliate Marketing: Revenue and Control When You Need It Most | Sponsored Content | Tech-Talk Webinar, Live April 15  eMarketer

The Kit's Affiliate Revenue Policy: What Is Is And How It Works - The Kit
The Kit's Affiliate Revenue Policy: What Is Is And How It Works  The Kit

From bidets to meat thermometers, how publishers' commerce businesses adapt - Digiday
From bidets to meat thermometers, how publishers' commerce businesses adapt  Digiday

COVID-19: How Networks are Coping and Impact on Affiliate Partnerships - PerformanceIN
COVID-19: How Networks are Coping and Impact on Affiliate Partnerships  PerformanceIN

The rise of influencer merchandise, brands hire creators for their video production skills, and more suspended affiliate programs - Business Insider
The rise of influencer merchandise, brands hire creators for their video production skills, and more suspended affiliate programs  Business Insider

Report: Walmart suspends affiliate program with MagicLinks, Rakuten - Marketing Dive
Report: Walmart suspends affiliate program with MagicLinks, Rakuten  Marketing Dive

Report: Amazon pulls third-party vendors from affiliate program - Marketing Dive
Report: Amazon pulls third-party vendors from affiliate program  Marketing Dive

How Affiliate Programs Can Boost SMB Bottom Lines - Business 2 Community
How Affiliate Programs Can Boost SMB Bottom Lines  Business 2 Community

How Affiliate Marketing Drives Better Conversions and ROI for Leading Brands - MarTech Advisor
How Affiliate Marketing Drives Better Conversions and ROI for Leading Brands  MarTech Advisor

Flikflix Pledges 100% of Revenue from "The Invisible Man," "Emma.," and Other Movies, Until Theaters Reopen - Yahoo Finance
Flikflix Pledges 100% of Revenue from "The Invisible Man," "Emma.," and Other Movies, Until Theaters Reopen  Yahoo Finance

Grab 30% Revenue Share with The Best Affiliate Program - newsBTC
Grab 30% Revenue Share with The Best Affiliate Program  newsBTC

Digital-Media Upstarts Rush to Cut Costs as Coronavirus Wipes Out Advertising - The Wall Street Journal
Digital-Media Upstarts Rush to Cut Costs as Coronavirus Wipes Out Advertising  The Wall Street Journal

Affiliate Marketing Platform Market explores future development, revenue and manufacturers outlook - WhaTech Technology and Markets News
Affiliate Marketing Platform Market explores future development, revenue and manufacturers outlook  WhaTech Technology and Markets News

Affiliate Program Software Market Size 2026 – Global Industry Sales, Revenue, Price trends and more - Germany English News
Affiliate Program Software Market Size 2026 – Global Industry Sales, Revenue, Price trends and more  Germany English News

SBA and Treasury Release FAQs on Paycheck Protection Program Loans - Lexology
SBA and Treasury Release FAQs on Paycheck Protection Program Loans  Lexology

Pick a Marketing Model That Lets You Pay for Results, Not Potential - Entrepreneur
Pick a Marketing Model That Lets You Pay for Results, Not Potential  Entrepreneur

A Look at How Affiliates are Paying Their Coaches During the Pandemic - Morning Chalk Up
A Look at How Affiliates are Paying Their Coaches During the Pandemic  Morning Chalk Up

Worried About Your Marketing Budget? Here's How to Pay for Marketing After You Get the Sale - Inc.
Worried About Your Marketing Budget? Here's How to Pay for Marketing After You Get the Sale  Inc.

Coronavirus News Roundup: Freezing Marketing Spend, Affiliate Programs and More - PerformanceIN
Coronavirus News Roundup: Freezing Marketing Spend, Affiliate Programs and More  PerformanceIN

Partner Marketing: An Evolving Model or Just a Load of Nonsense? - PerformanceIN
Partner Marketing: An Evolving Model or Just a Load of Nonsense?  PerformanceIN

Affiliate Marketing Programs Axed at Some Sites, Tech Media Unaffected - Wccftech
Affiliate Marketing Programs Axed at Some Sites, Tech Media Unaffected  Wccftech

Trusted Media Brands pitches hybrid affiliate-sponsorship deals - Digiday
Trusted Media Brands pitches hybrid affiliate-sponsorship deals  Digiday

Michigan sports betting revenue surpasses $100000 in first 'month' - AffiliateINSIDER
Michigan sports betting revenue surpasses $100000 in first 'month'  AffiliateINSIDER

Affiliate company bets on Latin America as one of the next big markets - AffiliateINSIDER
Affiliate company bets on Latin America as one of the next big markets  AffiliateINSIDER

Affiliate marketing is at its best when times are bad - The Drum
Affiliate marketing is at its best when times are bad  The Drum

Coronavirus Impact on Google Ads and Affiliate Sales - Search Engine Journal
Coronavirus Impact on Google Ads and Affiliate Sales  Search Engine Journal

MediaCentral Continues Monetizing Its Digital Assets with Launch of Affiliate Marketing Program - Yahoo Finance
MediaCentral Continues Monetizing Its Digital Assets with Launch of Affiliate Marketing Program  Yahoo Finance

How Affiliate Marketing Is Shaping E-Commerce - MarTech Series
How Affiliate Marketing Is Shaping E-Commerce  MarTech Series

Three Big Questions Facing CrossFit Inc. - Morning Chalk Up
Three Big Questions Facing CrossFit Inc.  Morning Chalk Up

Affiliate Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2020 – 2025 - Science In Me
Affiliate Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2020 – 2025  Science In Me

How to Make Money on YouTube | How to Build an Audience and Monetize - MoneyWise.com
How to Make Money on YouTube | How to Build an Audience and Monetize  MoneyWise.com

This Is How You Actually Make Money on YouTube - Yahoo Finance
This Is How You Actually Make Money on YouTube  Yahoo Finance

Affiliate Marketing: The Adaptable and Accountable Channel - PerformanceIN
Affiliate Marketing: The Adaptable and Accountable Channel  PerformanceIN

Kimball's Peak Three Theater offers virtual movies during COVID-19 closure - KOAA.com Colorado Springs and Pueblo News
Kimball's Peak Three Theater offers virtual movies during COVID-19 closure  KOAA.com Colorado Springs and Pueblo News

Affiliate Marketing Tracking Software Market 2020, Trending Players are- Everflow, LinkTrust, AffTrack, Hitpath, Impact Radius, Click Inc, HasOffers, Voluum, CAKE, and Post Affiliate Pro - Curious Desk
Affiliate Marketing Tracking Software Market 2020, Trending Players are- Everflow, LinkTrust, AffTrack, Hitpath, Impact Radius, Click Inc, HasOffers, Voluum, CAKE, and Post Affiliate Pro  Curious Desk

Affiliate Software Market Report 2020, Trends, Competitive Landscape and Opport - News by aeresearch
Affiliate Software Market Report 2020, Trends, Competitive Landscape and Opport  News by aeresearch

Inside the Union Where Coronavirus Put 98% of Members Out of Work - TPM
Inside the Union Where Coronavirus Put 98% of Members Out of Work  TPM

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue - Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue - Folio:  Folio Magazine

ViacomCBS’s Free Fall Forces Parent to Give Up Borrowing Power - The Wall Street Journal
ViacomCBS’s Free Fall Forces Parent to Give Up Borrowing Power  The Wall Street Journal

COVID-19: Contingency planning advice for sports betting affiliates and operators - AffiliateINSIDER
COVID-19: Contingency planning advice for sports betting affiliates and operators  AffiliateINSIDER

SAP Pre-Announces First Quarter Results, Updates 2020 Outlook - Yahoo Finance
SAP Pre-Announces First Quarter Results, Updates 2020 Outlook  Yahoo Finance

CFOs On the Move: Week Ending March 13 - CFO Magazine
CFOs On the Move: Week Ending March 13  CFO Magazine

Affiliate code of conduct forms part of UKGC's player safety improvements - AffiliateINSIDER
Affiliate code of conduct forms part of UKGC's player safety improvements  AffiliateINSIDER

Better Collective flags potential €10m 2020 revenue hit due to coronavirus - EGR Global
Better Collective flags potential €10m 2020 revenue hit due to coronavirus  EGR Global

World Affiliate Marketing Tracking Software Market 2020 Global Industry Size, Share, Status, Development, Trends, Growth Insights and 2025 Demand Forecast - Germany English News
World Affiliate Marketing Tracking Software Market 2020 Global Industry Size, Share, Status, Development, Trends, Growth Insights and 2025 Demand Forecast  Germany English News

NBA, Sports Risk Spark Ad Fears: Media Stocks Hit In Market Plunge - Deadline
NBA, Sports Risk Spark Ad Fears: Media Stocks Hit In Market Plunge  Deadline

Hemisphere Media Group Provides Update Related to COVID-19 Impact - Yahoo Finance
Hemisphere Media Group Provides Update Related to COVID-19 Impact  Yahoo Finance

Thanks to Bookshop, There Is No Reason to Buy Books on Amazon Anymore - InsideHook
Thanks to Bookshop, There Is No Reason to Buy Books on Amazon Anymore  InsideHook

Coronavirus Pressures US and European Fitness Operator Liquidity - Fitch Ratings
Coronavirus Pressures US and European Fitness Operator Liquidity  Fitch Ratings

Publishers' affiliate businesses are also at risk from browser changes to limit tracking - Digiday
Publishers' affiliate businesses are also at risk from browser changes to limit tracking  Digiday

Oyo furloughs staff worldwide after coronavirus hit - Nikkei Asian Review
Oyo furloughs staff worldwide after coronavirus hit  Nikkei Asian Review

Naspers affiliate Tencent is set for fastest growth since 2018 - TechCentral
Naspers affiliate Tencent is set for fastest growth since 2018  TechCentral

Gattefossé Is Open for Business - happi.com
Gattefossé Is Open for Business  happi.com

Everything You Need to Know About Amazon's Affiliate Program - Business 2 Community
Everything You Need to Know About Amazon's Affiliate Program  Business 2 Community

‘Fighting for survival’: Inside the union where coronavirus put 98% of members out of work - Raw Story
‘Fighting for survival’: Inside the union where coronavirus put 98% of members out of work  Raw Story

Pandemic spurs Maxwell House coffee sales - Jacksonville Daily Record
Pandemic spurs Maxwell House coffee sales  Jacksonville Daily Record

Affiliate marketing opportunities in… South Africa - AffiliateINSIDER
Affiliate marketing opportunities in… South Africa  AffiliateINSIDER

Your Illinois News Radar » Worst case scenario: “Illinois could lose more than $28 billion between calendar years 2020 and 2023″ - The Capitol Fax Blog
Your Illinois News Radar » Worst case scenario: “Illinois could lose more than $28 billion between calendar years 2020 and 2023″  The Capitol Fax Blog

How to help Bay Area independent bookstores during the coronavirus shutdown - San Francisco Chronicle
How to help Bay Area independent bookstores during the coronavirus shutdown  San Francisco Chronicle

Net Gaming expects limited impact from coronavirus outbreak - Gambling Insider - In-depth Analysis for the Gaming Industry
Net Gaming expects limited impact from coronavirus outbreak  Gambling Insider - In-depth Analysis for the Gaming Industry

3 Top Fintech Stocks to Buy in April - Motley Fool
3 Top Fintech Stocks to Buy in April  Motley Fool

VP of Marketing in Austin, Texas - AgencySpy
VP of Marketing in Austin, Texas  AgencySpy

BuzzFeed UK has hired 6 affiliate writers to fuel diversification efforts - Digiday
BuzzFeed UK has hired 6 affiliate writers to fuel diversification efforts  Digiday

How Do Free Apps Make Money - Demotix.com
How Do Free Apps Make Money  Demotix.com

Coronavirus updates: Small businesses lay off hundreds - CU Columbia Spectator
Coronavirus updates: Small businesses lay off hundreds  CU Columbia Spectator

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

ViacomCBS : Parent Loses Some of Its Credit Clout - Marketscreener.com
ViacomCBS : Parent Loses Some of Its Credit Clout  Marketscreener.com

The impact of coronavirus on the gambling industry in search - EGR Global
The impact of coronavirus on the gambling industry in search  EGR Global

Anixter shareholders approve $4.5B merger with Wesco - Chicago Tribune
Anixter shareholders approve $4.5B merger with Wesco  Chicago Tribune

Coronavirus crisis could cost the city of Hoover $15 million in revenue - WVTM13
Coronavirus crisis could cost the city of Hoover $15 million in revenue  WVTM13

Fox Corp profit beats on higher affiliate revenue - Reuters
Fox Corp profit beats on higher affiliate revenue  Reuters

LAFC Teams Up With Allied Esports To Produce LAFC Gaming Charity Challenge Series - Yahoo Finance
LAFC Teams Up With Allied Esports To Produce LAFC Gaming Charity Challenge Series  Yahoo Finance

The Fastest NBN Plans, According To Netflix - Lifehacker Australia
The Fastest NBN Plans, According To Netflix  Lifehacker Australia

How coronavirus is changing influencer marketing, creator industry - Business Insider - Business Insider
How coronavirus is changing influencer marketing, creator industry - Business Insider  Business Insider

Stay at home and join BET2020 Online Conference! Free passes to obtain new knowledge and stay industry updated. - CalvinAyre.com
Stay at home and join BET2020 Online Conference! Free passes to obtain new knowledge and stay industry updated.  CalvinAyre.com

Inside The Data-Crunching That Powers Ziff Media Group's $1 Billion Affiliate Commerce Biz - AdExchanger
Inside The Data-Crunching That Powers Ziff Media Group's $1 Billion Affiliate Commerce Biz  AdExchanger

Some of the ways TheFestivals is funded - TheFestivals
Some of the ways TheFestivals is funded  TheFestivals

'They're The Model:' How The Dodgers' Player Development Machine Rolls On - Baseball America
'They're The Model:' How The Dodgers' Player Development Machine Rolls On  Baseball America

Online gaming will be a goldmine for affiliate marketing - VentureBeat
Online gaming will be a goldmine for affiliate marketing  VentureBeat

Google may be about to kill affiliate marketing links - Fast Company
Google may be about to kill affiliate marketing links  Fast Company

Fox Q2 Cable Revenue Hit By Breaking News Preemptions - Deadline
Fox Q2 Cable Revenue Hit By Breaking News Preemptions  Deadline

How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays  Digiday

How Dennis Publishing's affiliate business boosts its ads performance - Digiday
How Dennis Publishing's affiliate business boosts its ads performance  Digiday

Form 424B3 Immunovant, Inc. - StreetInsider.com
Form 424B3 Immunovant, Inc.  StreetInsider.com

PGA Tour, Action Network to share sports betting affiliate revenue - CalvinAyre.com
PGA Tour, Action Network to share sports betting affiliate revenue  CalvinAyre.com

Gains in Affiliate Fees Power Fox Corp. Earnings - Variety
Gains in Affiliate Fees Power Fox Corp. Earnings  Variety

BuzzFeed Wants to Sell You More Stuff - Bloomberg
BuzzFeed Wants to Sell You More Stuff  Bloomberg

Virtual Grand National raises over £2.5 million for the NHS - AffiliateINSIDER
Virtual Grand National raises over £2.5 million for the NHS  AffiliateINSIDER

Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue - Variety
Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue  Variety

Online Affiliate Marketing Programs that Drive Revenue - Coast Digital
Online Affiliate Marketing Programs that Drive Revenue  Coast Digital

15 Techniques to Activate Your Affiliates - Business 2 Community
15 Techniques to Activate Your Affiliates  Business 2 Community

Viacom Earnings Drop Before Merger With CBS - Broadcasting & Cable
Viacom Earnings Drop Before Merger With CBS  Broadcasting & Cable

Meredith Acquires Product Recommendation And Affiliate Network SwearBy - AdExchanger
Meredith Acquires Product Recommendation And Affiliate Network SwearBy  AdExchanger

Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue - Digiday
Retail Briefing: Retailers are trying to loosen Amazon's grip on affiliate revenue  Digiday

The Ultimate Guide to B2B Affiliate Marketing - Business 2 Community
The Ultimate Guide to B2B Affiliate Marketing  Business 2 Community

A Publisher’s PoV on Affiliate Future: From Fragmented to Focused - MarTech Series
A Publisher’s PoV on Affiliate Future: From Fragmented to Focused  MarTech Series

Amid shift to streaming, programmers try to maintain linear TV's dual-revenue model - Digiday
Amid shift to streaming, programmers try to maintain linear TV's dual-revenue model  Digiday

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