Affiliate Revenue Information

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How To Evaluate An Affiliate Program



AliExpress by Alibaba.com


Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

AliExpress by Alibaba.com


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Variety

Viacom Posts Earnings Gains Despite Paramount Loss, Affiliate Revenue Drop
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Viacom Reports Higher Quarterly Earnings, Flat US Ad Revenue - Billboard

Billboard

Viacom Reports Higher Quarterly Earnings, Flat US Ad Revenue
Billboard
For the final quarter of its fiscal year, Viacom posted, as forecast, higher advertising revenue at its media networks unit and a drop in U.S. affiliate revenue amid continued pay TV subscriber declines. Worldwide ad revenue rose in the latest quarter ...


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FierceCable

Disney's Q3 media networks income falls 12% under sports costs, lower ad revenue
FierceCable
The company blamed the decline on contractual rate increases for sports programming, lower advertising revenue and higher losses from equity investments in BAMTech and Hulu, all offset somewhat by higher affiliate revenue. Overall revenues for the ...
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Viacom Ad Results Better Than Forecast - MediaPost Communications

Viacom Ad Results Better Than Forecast
MediaPost Communications
Viacom posted slightly better-than-expected advertising quarter results -- despite a weak TV advertising market. Domestic advertising was flat for its fiscal fourth quarter, versus the same period a year ago, at $936 million. This is the company's best ...

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Reader information on affiliate links - The Guardian

Reader information on affiliate links
The Guardian
Guardian News & Media (GNM) reviews a variety of products and services. Our selections are unbiased and are made independently by our journalists. Sometimes the Guardian earns a small commission (also known as “affiliate revenue”) when a reader ...


Kidscreen » Archive » Strong Nick ratings help boost Viacom's Q4 ... - Kidscreen

Kidscreen

Kidscreen » Archive » Strong Nick ratings help boost Viacom's Q4 ...
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Kidscreen - engaging the global children's entertainment industry.

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Disney - Positioned Very Well To Deliver Growth - Seeking Alpha

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Seeking Alpha
Results at ESPN were comparable to the prior-year quarter as higher programming costs and lower advertising revenue were offset by higher affiliate revenue. The programming cost increase was driven by contractual rate increases for NFL, college sports ...


Cable Gains Power 21st Century Fox Earnings Despite Declines in Film, Broadcast TV - Variety

Variety

Cable Gains Power 21st Century Fox Earnings Despite Declines in Film, Broadcast TV
Variety
An 11% gain in cable affiliate revenue drove 21st Century Fox's bottom line for the quarter ended Sept. 30 even as the filmed entertainment and broadcast TV segments posted year-over-year profit declines. Fox hit Wall Street's expectations in ...
Twenty-First Century Fox's quarterly revenue beats StreetReuters
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Disney renews ESPN chief Skipper contract through 2021: report - FierceCable

FierceCable

Disney renews ESPN chief Skipper contract through 2021: report
FierceCable
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